TOURISM PRODUCT DEVELOPMENT COMPANY

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TOURISM PRODUCT DEVELOPMENT COMPANY

• Mary Helen Reece
• May 25,2003

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What we are about

• Limited liability company owned by the government
  of Jamaica
• Operates under the Ministry of Industry and
  Tourism
• Mission is to Development the Jamaican Tourism
  product as a preferred destination in a
  sustainable way and to increase economic growth
  

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Departments within the organization

• Human Resource Development
• Projects
• Standards

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STANDARDS

• OBJECTIVES
• To upgrade the tourism sector in order to satisfy
  consumer demand and expectations by
• Monitoring and inspecting the sector
• Facilitating ,upgrading and development
• Providing consultation
• Promulgating standards

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What we are not

• A licensing agency
• A funding agency
• A regulatory agency

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Developing a project

• Idea, vision, product
• Develop the concept
• Sell the concept
• Planning-inclusive of feasibility study-the
  market-consumer-the product standard-the cost-the
  returns

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Developing a project through standards

• CASE STUDY private sector-public -and the
  community
• NINE MILES TOUR ZION BUS LINE

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Developing a product through standards

• Benefit
• Helps to develop a product
• Develops quality product via training awareness
  promotion of quality systems-addresses both
  operational and occupational requirements-bus/sta
  ffequipment-training needs
• Helps to reduces risk -route safety--
  accessibility -time-emergency procedure-safety-tra
  iningfirst aid /CPR.

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Developing a product through standards

• Benefits
• Builds awareness to quality systems
• look at consumer needs and expectation
• Authenticity
• experience
• value for money
• standard of amenities offered
• always remember standards are consumer driven

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Developing a product through standards

• Benefits
• Protect consumer
• health
• safety
• security
• environment
• all regulatory requirements in place as well as
  voluntary standards
• Enables one to be cost efficient
• Competitive advantage

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Developing a product through standards
Benefits

• Ensures consumer satisfaction
• Addresses consumer demands
• Develops communities
• Provides economic growth-re development and
  change
• Ensures sustainability-via monitoring and
  inspections
• Reduces trade barrier-by having acceptable
  standards
• Allows one to compete in the global market via
  incorporation of international standards

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Challenges

• Operators do not see
• Standards as a means towards development
• Standards as consumer driven to satisfy
  expectation and demand and increase business
  potential
• Standards as market driven
• That standards protect consumers and reduce risk
  and liability
• That standards allows one to compete effectively
  in the global market

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Community development

• Process
• Committed for the long haul
• Commitment from all stakeholder
• Integrity
• Business ethics
• Standards
• Training
• Authenticity
• Business plan
• Lead agent
• Address WIIFM

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Community development

• Focus on Goal
• Hard work
• Dedication
• Race not for the swift