Do colors influence web site visitors

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Do colors influence web site visitors?

• Article by Adriana Iordan
• Presented by April Hallmark

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Overview

• Why are colors important?

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Overview

• Why are colors important?
• Color Tips for Web Designers

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Overview

• Why are colors important?
• Color Tips for Web Designers
• Colors and People

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Overview

• Why are colors important?
• Color Tips for Web Designers
• Colors and People
• Nations and Colors

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Overview

• Why are colors important?
• Color Tips for Web Designers
• Colors and People
• Nations and Colors
• Common Colors and their Meanings

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Overview

• Why are colors important?
• Color Tips for Web Designers
• Colors and People
• Nations and Colors
• Common Colors and their Meanings
• Using Colors for Web Site Elements

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Why are colors important?

• Colors influence the human psyche
• the first impression counts

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Why are colors important?

• Colors influence the human psyche
• the first impression counts
• When viewing a website, people get excited,
• happy or bored

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Why are colors important?

• Colors influence the human psyche
• the first impression counts
• When viewing a website, people get excited,
• happy or bored

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Color Tips for Web Designers
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Color Tips for Web Designers

• Use a palette of colors found in nature.

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Color Tips for Web Designers

• Use a palette of colors found in nature.
• Create a strong contrast between a page's
  background and its text.

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Color Tips for Web Designers

• Use a palette of colors found in nature.
• Create a strong contrast between a page's
  background and its text.
• Avoid Eye Fatigue Colors

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Color Tips for Web Designers

• Use a palette of colors found in nature.
• Create a strong contrast between a page's
  background and its text.
• Avoid Eye Fatigue Colors
• Avoid Light Colors for Readability

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Color Tips for Web Designers

• Beware of Color Perception Problems

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Color Tips for Web Designers

• Beware of Color Perception Problems
• White Space

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Color Tips for Web Designers

• Beware of Color Perception Problems
• White Space
• Test It

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Colors and People

• Old vs. Young People

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Colors and People

• Old vs. Young People

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Colors and People

• Men vs. Women

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Colors and People

• Men vs. Women

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Nations and Colors

• Research the meanings behind the colors

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Nations and Colors

• Research the meanings behind the colors
• BLUE is the safe color

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Nations and Colors

• Research the meanings behind the colors
• BLUE is the safe color
• Use creative colors that will be internationally
  accepted

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Common Colors and their Meanings
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Common Colors and their Meanings

• RED - energy, passion, excitement, power also
  implies aggression, danger

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Common Colors and their Meanings

• RED - energy, passion, excitement, power also
  implies aggression, danger
• BLUE - cool, peace, spirituality, patience,
  loyalty, trustworthiness

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Common Colors and their Meanings

• RED - energy, passion, excitement, power also
  implies aggression, danger
• BLUE - cool, peace, spirituality, patience,
  loyalty, trustworthiness can imply sadness,
  depression

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Common Colors and their Meanings

• RED - energy, passion, excitement, power also
  implies aggression, danger
• BLUE - cool, peace, spirituality, patience,
  loyalty, trustworthiness can imply sadness,
  depression

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Common Colors and their Meanings

• RED - energy, passion, excitement, power also
  implies aggression, danger
• BLUE - cool, peace, spirituality, patience,
  loyalty, trustworthiness can imply sadness,
  depression

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Common Colors and their Meanings

• RED - energy, passion, excitement, power also
  implies aggression, danger
• BLUE - cool, peace, spirituality, patience,
  loyalty, trustworthiness can imply sadness,
  depression
• YELLOW light, optimism, happiness, joy

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Common Colors and their Meanings

• RED - energy, passion, excitement, power also
  implies aggression, danger
• BLUE - cool, peace, spirituality, patience,
  loyalty, trustworthiness can imply sadness,
  depression
• YELLOW light, optimism, happiness, joy
• GREEN- life, naturalness, restfulness, health,
  wealth, prosperity in certain contexts, can
  imply decay, toxicity

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Common Colors and their Meanings

• ORANGE friendliness, warmth, approachability,
  energy, playfulness, courage.

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Common Colors and their Meanings

• ORANGE friendliness, warmth, approachability,
  energy, playfulness, courage.
• VIOLET wisdom, sophistication, celebration

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Common Colors and their Meanings

• ORANGE friendliness, warmth, approachability,
  energy, playfulness, courage.
• VIOLET wisdom, sophistication, celebration
• WHITE - purity, cleanliness, youth, freshness,
  peace

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Common Colors and their Meanings

• ORANGE friendliness, warmth, approachability,
  energy, playfulness, courage.
• VIOLET wisdom, sophistication, celebration
• WHITE - purity, cleanliness, youth, freshness,
  peace
• BLACK - power, elegance, secrecy, mystery

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Common Colors and their Meanings

• ORANGE friendliness, warmth, approachability,
  energy, playfulness, courage.
• VIOLET wisdom, sophistication, celebration
• WHITE - purity, cleanliness, youth, freshness,
  peace
• BLACK - power, elegance, secrecy, mystery
• PINK - romance, a feminine color

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Using Colors for Website Elements

• Use colors for identification, grouping or
• emphasis

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Using Colors for Website Elements

• Use colors for identification, grouping or
• emphasis
• Highlight important information with color

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Using Colors for Website Elements

• Use colors for identification, grouping or
• emphasis
• Highlight important information with color
• Use colors for hyperlinks to distinguish between
  previously viewed and new pages

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Questions?
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Questions?
Thank You.