Youre invited to..

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Youre invited to..
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Luxury on Demand is more than just a brand --
its a level of elegance and distinction found
only in mid and high-rise luxury condominiums
featuring the finest quality natural gas
appliances and amenities.
What is Luxury on Demand?
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Luxury on Demand Vision

• Luxury on Demand targets the luxury mid and
  high-rise market based on the affinity of
  condominium purchasers for the luxury experience
  provided by natural gas cooking, water heating,
  fireplaces and other amenities.
• Competing properties are drawn to the Luxury on
  Demand promise because they can not stay
  competitive without an equally compelling offer
  of luxury.
• The result is a transformed market where the
  presence of natural gas helps set the standard
  for luxury for all properties.

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Perceptions in the Market

• Were known as the local utility - we sell
  natural gas. What is our expertise around
  luxury? Will our endorsement around luxury
  be credible?
• The use of gas in the developments requires
  additional infrastructure costs and some design
  challenges.
• Natural gas is nice, but not a necessity -
  electric appliances are still the norm.

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Key Acceptance Drivers of the Target Market

• Must distinguish between what we are selling to
  the masses, and what classifies as Luxury on
  Demand.
• Natural gas appliances are recognized as the
  best in the market for affluent/fine living.
• Your sales team must confidently present a
  program that offers distinction and value through
  the use of upscale, high-quality communication
  materials.
• Sales Team must be flexible and quick to respond
  to prospective clients.

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Core Messages that DriveAcceptance
Participation

• VALUE PROPOSITION

• Your condos may sell for more by participating
  in Luxury on Demand

POSITIONING STATEMENT

• Your condo simply is not luxurious and elegant
  without gas appliances!

• Luxury on Demand says Youve Arrived and
  deserve the very best.

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PROGRAM COMPONENTS
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Partnerships

• Joint Marketing
• Vendor Partners

• Single Point of Contact
• Lunch-and-Learn
• CEU Accredited Seminars

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Promotion of Gas Technologies

• Professional Quality Gas Cooking
• Gas Water/Space Heating
  
• Fireplaces
• Tankless Water Heating
• Outdoor Amenities
• Generators

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Marketing Materials
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Targeted Media Marketing
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Website
www.luxurywithnaturalgas.com
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Developer Benefits

• Allowance for gas infrastructure (contingent on
  feasibility study)
• Joint marketing
• Use of Luxury on Demand logo
• Inclusion in Luxury on Demand web site
• Training support materials
• Research on new trends/technology

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Resident Benefits

• Abundant Supply of Hot Water
• Chefs Quality Gas Cooking
• Enhanced Community Areas
• Energy Efficient Home
• Natural Gas Aligns with the Green Movement

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Developer Requirements

• Gas Water Heating
• Professional Quality Gas Cook-Top
• Gas Pool/Spa Heater
• Highly Visible Gas Amenity in Common Area
• Display Luxury on Demand Logo
• Use of Property Name in Marketing Materials

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Franchise Benefits

• Established Award Winning Program
• Use of Luxury on Demand Logo Service Mark
• Program Training Support
• Website
• Vendor Relationships
• Use of Collateral Print Ads

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Luxury on Demand Properties

• Cosmopolitan, Houston
• Randall Davis Company
• 2727 Kirby, Houston
• MDA Holdings
• Highland Tower, Houston
• Pelican Builders, Inc.
• Sonoma in the Village, Houston
• The Appelt Company
• Randall Davis Company

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Luxury on Demand Properties

• Metropolitan Park, Beaumont
• Metropolitan Park Development
• San Felipe Towers, Houston
• Boymelgreen Development (dba Bayou Acquisitions)