Dave

1
Dave Buster's is the place where adults go for
Big Time FunGulf Consulting Ltd.
2

• 
  Table of Contents
• 
  Executive Summary
• Fact Base (Situational Analysis)
• Sales
• Markets
• Trends
• Products Services
• Competition
• Customer Attitudes Communication
• Problems Opportunities
• Establishing Promotional Objectives

3

• 
  Table of Contents
• 
  Executive Summary
• Fact Base (Situational Analysis) Problems
  Opportunities
• Establishing Promotional Objectives
• Assumptions
• Quantifiable Objectives
• Sales Objectives
• Communication Objectives
• Action Plan-Strategy
• Determining Budget
• SALES AND PROFIT PROJECTIONS
• Recommendations References

4

• 
  Executive
• 
  Summary
• Gulf Consulting Ltd. concludes that Dave
  Busters need to build a new location in the
  Middle East region specifically in the Sultanate
  of Oman. Through expanding in the Gulf region the
  arcade/amusement restaurant would increase its
  revenue enormously. The restaurant should focus
  on targeting younger demographics (13-22 years)
  since more than half the population in the
  Sultanate of Oman is below 15 years of age.
  Secondly, Dave Busters should concentrate on
  customers with average income of R.O. 400-650
  (23-35 years) since they constitute 16 to 18 of
  the population in the sultanate of Oman.

5

• 
  
• 
  Executive
• 
  Summary
• This could be done by aggressive promotional
  campaigns highlighting on the features of the
  company and the basic Dave Busters philosophy
  of good food, fun, and good service. Once the new
  location is introduced into the Sultanate, Gulf
  Consulting Ltd. suggests that Dave Busters
  broaden the promotional campaign to include other
  Middle East countries and eventually developing
  into those regions in the Gulf. Thus, maintaining
  the extensive brand

6
(No Transcript)
7
OPPORTUNITY IS NOW HERE!