Mission statement

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New World Angels

• Mission statement
• Stage of development
• Business plan status
• Legal entity status
• Location
• Number of employees

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Team

• CEO experience and education
• VPs experience and education
• Directors
• Advisors

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Market

• Specific target market
• Target market segment size and growth

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Product/Service Offering

• Description
• How conceived
• Recent accomplishments to demonstrate proof of
  concept

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Competitive Advantage

• Description
• Value proposition
• Intellectual property assets

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Competition

• Competitors
• large incumbents
• other startups
• substitute solutions
• Product and pricing comparisons

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Threats and Weaknesses

• Threats
• Current weaknesses
• Plan to address threats and weaknesses

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Marketing Strategy

• Business model
• Marketing activities
• Sales and distribution channels
• Target customers

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Financials

• Revenue, EBITDA and net income
• past two years (actuals)
• next three years (projections)
• Future funding rounds
• Exit strategy

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Funding Request

• Amount raised already
• number of shares
• price per share
• Current investors and owners numbers and
  composition
• Amount to be raised in this round
• Valuation

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Use of Proceeds

• Descriptions, amounts and timing
• Product development, operations, marketing
• Significant upcoming milestones

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Summary

• Why should we invest in your company?

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