3 Steps Before Buying Promotional Mugs

1
Picking The Right Promotional Drinkware for
YOUR COMPANY

• Presented by Shoplet Promos

2
You decided your company wants promotional
drinkware now what?

• You need to ask yourself a couple of questions
  before moving forward

3
Questions to ask

• Who is your recipient?
• What is your budget?
• What are my drinkware options?
• AM I FORGETTING ANYTHING?

4
Target Market

• Does your market use this type of product?
• Students? For a product like custom travel mug,
  age is important. A high school student probably
  has less use for a coffee mug than a college
  student does
• Athletes? A custom water bottle may work well for
  teams and may not work well for corporations
• Remember to stay within your brand. If your
  target market wouldnt use it dont put your
  logo on it

5
Target Market
6
Budget and Goals

• What is your overall budget?
• What are your goals?

7
Budget

• With dozens of promotional product options, your
  budget is KEY
• Being cost effective (ex. Custom Plastic Cups)
  will allow you to purchase more with your budget
  leading to more people seeing your logo and
  more impressions
• High quality (ex. Tread Stainless Bottle) may be
  kept longer by recipient. A satisfied customer
  will lead to an increase in brand awareness and
  brand loyalty

8
Goals

• Quality vs. Quantity
• Higher reach? Want as many people to recognize
  your logo as possible? Go for Quantity
• Increase brand loyalty? Impress at a Trade Show?
  Go for Quality
• The correct answer it depends and its most
  likely a combination of both strategies

VS.
9
What to Buy!

• Suggestions
• 16 oz Rally Stadium Cup
• Showcase your logo! This cup is specifically made
  to be wide for a big logo
• Aluminum Sports Bottle
• Stylish sports bottle for all athletes! Good for
  people of all ages
• Laris Ceramic Mug
• A classy, high quality mug for coffee or tea.
  Durability and design ensures a long-lasting
  product

10
Overview

• 3 Things To Focus On
• Who is your recipient?
• TARGET MARKET
• WHAT DO THEY WANT
• What is your budget?
• QUALITY vs. QUANTITY
• RIGHT BALANCE
• What type should you buy?
• SPORTS, COFFEE, CASUAL

11
Presented by

• Shoplet Promos
• For all your promotional product needs!