Relay

1
Relay The Brand

• Laura McCormick, Relay Advisory Team
• Marty Coelho, Relay For Life Business Unit

2
What is the Relay Brand?

• Relay is NOT an event, it is an experience.
• Relay is tribal, spiritual, ceremonial.
• Relay is one of the few products that can meet
  ALL of Maslows Hierarchy of Needs.

3
Maslows Hierarch of Needs
Self- Actualization - Self-Esteem - Social - Secur
ity - Physical
4
How Relay Works

• Ceremonies
• Survivors Lap
• Games / Activities /Onsite Fundraising
• Entertainment (Music)
• Walking the track

5
Why does Relay work?

• Cancer is the great unifier.
• You are not alone
• At its essence Relay meets a wide range of human
  needs.
• It is a brand that is discovered.
• The brand is unique in its basic concept.

6
Why does Relay work?

• Creates as a strong sense of identity.
• The event itself is tangible proof that there is
  HOPE.
• Allows everyone to see the best in people.
• Anyone and everyone can participate.
• A place to tell our stories.

7
How Relay Works 5Ds

• Relay For Life is a community event committed to
  engage everyone in the community in the fight
  against cancer. The more money raised, the more
  people educated, the faster lives can be saved.
• The 5Ds are the game plan to run a Relay.
• Leadership D
• Team D
• Survivor D
• Event D
• Fundraising D

8
Leadership D

• Develop the strongest possible Relay committee
  and develop them as American Cancer Society
  volunteers. Your Relay is only as strong as its
  committee. Your committee needs to be empowered
  and entrepreneurial.

9
The Best Practices of Leadership D

• Committees own their event
• Set goals and develop plans
• Commit to grow their committee
• Commit to improve their event from year to year
• Empower general committee members and
  subcommittee chairs
• Plan for succession to prevent burnout
• Recruit members for the committee year round
• Involve their entire community
• Utilize the teams to help run the event
• Commit to customer service

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Team D

• Recruit, train, retain, and recognize as many
  teams as possible. Commit to develop your team
  captains.

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The Best Practices of Team D

• Your team goal everyone in the community
• Anyone and everyone can participate
• Teams need to understand it is their Relay
• Have a Relay meeting, not just team captains
• Map your community to see where you can recruit
  teams
• Ask everyone, every year
• Presentations teams
• Train your team captains

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Survivor/Caregiver D

• Have all of your communitys survivors and
  caregivers attend Relay. Educate them on the
  mission of the American Cancer Society and
  educate them on available services. Encourage
  their involvement year round. Provide HOPE.

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The Best Practices of Survivor/Caregiver D

• Recruit year round
• Utilize the health community, faith based
  organizations, and personal care businesses to
  help locate and invite survivors/caregivers
• Hold a reception outside of Relay, as well as at
  Relay so that survivors and caregivers can meet
  and bond
• Educate on our services and how they can be
  involved
• Recruit to have teams or be on teams

14
Event D

• Produce a Relay that creates a positive
  experience for every participants and is
  representative of the community. Relays should
  appear seamless to the participants. Relay
  provides an emotional experience and leverages
  ceremonies and activities to bond community
  members together in common cause.

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The Best Practices ofEvent D

• Welcome participants
• Customer service focused
• Seamless and organized
• Have a schedule, print/post, and follow
• Inspirational ceremonies
• Games and activities for all ages
• Live and DJ music
• Well branded
• Signs/maps to direct
• Provide a Wow!

16
Fundraising D

• Make every Relayer successful in fundraising by
  inspiring, educating, and providing the necessary
  tools to ensure diverse fundraising. Provide
  everyone in the community the opportunity to give
  and thereby empower people to fight back against
  cancer.

17
The Best Practices of Fundraising D

• Utilize all forms of fundraising
• Individual
• Team
• Multi-Team
• Onsite
• Utilize national fundraising clubs both
  individual and team
• Raise 100 and be recognized with the event
  t-shirt
• Recognize fundraisers in print and in public

18
Thank You!