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StarVision Optics, Inc.

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StarVision Optics, Inc. The Best in Business Intelligence TM The StarViz 3-D Theatre Interactive Advertising Mechanism Engages consumers Quantifies consumer data ... – PowerPoint PPT presentation

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Title: StarVision Optics, Inc.


1
StarVision Optics, Inc.
  • The Best in
  • Business Intelligence TM

2
The StarViz 3-D Theatre
  • Interactive Advertising Mechanism
  • Engages consumers
  • Quantifies consumer data
  • Delivers ROI
  • 3 Dimensional Theatre
  • Utilizes Sight, Sound, Touch and Smell
  • Provides Measurable Data
  • Real-Time

3
FEATURES
  • Data Camera
  • 3-D Theater
  • Target Specific Touch Screen Navigation
  • Coupon Portal

4
FEATURES
  • Touch Screen Control
  • Target Specific

5
FEATURES
  • All barcoded coupons
  • tailored to customers needs

6
FEATURES
  • All of the features combined with real time
    recordables and remote management provide you
    with an extremely powerful tool to transmit and
    gather data.

How It Works
  • Consumers attracted by 3D image, audible message,
    and unique signage
  • Image floats in the air inside the unit
  • Consumer reaches inside stage area, interacting
    with the image

7
How It Works
  • Sensor system communicates the interaction to the
    computer
  • Touch-Screen system allows the consumer to
    directly navigate to the brand they desire

8
Immediate Benefits
  • Efficient, measurable, cost-effective advertising
    in non-traditional digital media
    vehicle
  • New, fun, innovative advertising medium
  • Networked system for ease of maintenance, content
    change and information gathering
  • Reliable, immediate marketing statistics

9
Immediate Benefits
  • Consumer behavior and attitude measurement via
    data collection, interpretive analysis, and
    in-space interviews and analysis
  • ROI from verification of retrieved and redeemed
    coupons
  • Near real-time demographic information collection
    via video mining
  • Near real-time reporting via the Internet

10
Guaranteed Metrics via Dashboard Portal
  • Age, ethnicity, gender of user
  • Impression time
  • Number of users
  • Number of touch-screen hits
  • Number of 3D image hits

11
Guaranteed Metrics via Dashboard Portal
  • Number of coupons dispensed
  • Number of coupons redeemed
  • Time spent in the queue
  • Total number of impressions
  • Comparative analysis
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