PRESENTERS NAME HERE

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Telling the Services Story

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• ltltOrganizationgtgt

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What are our challenges?

• Identify Services consistently across the AF
• Clearly identify our facilities as
  Services-owned
• Inform patrons of what Services is/does at EVERY
  opportunity
• Ensure Services and its employees are getting
  credit for the many great things we do!

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How are we going to do that?
Campaign Strategy and Objective

• Tell the Services story through amulti-phased
  campaign including advertising, public relations,
  visual guidelines, and associated collateral.
• This campaign will strengthen our identity
  with our patrons and increase their awareness of
  the important role Services plays and programs we
  offer.

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Campaign Theme
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What is our plan?

• Visual guidelines package
• Base-level collateral materials
• Poster Series
• Brochure
• Static clings (Etchmark)
• Pop-up portable banners
• Publicity campaign
• Commanders Toolkit
• Series of articles
• Advertising campaign
• Downloadable print ads
• AAFES network AFN radio scripts
• Services public website usafservices.com

• Telling the Services Story
• Marketing Plan

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Visual guidelines

• Services Logo

• Refreshed SVS logo and usage standards
• Guidelines issued for signage/branding onALL
  Services operations, facilities, programs
• Developing AFNAFPO catalog
• Use up existing items w/old logo NLT 31 Dec 05

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Visual guidelines

• Base Services Logos

• Allow base customization within parameters
• Prior approval required from AFSVA
• Examples of customized logos

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Visual guidelines

• Branded Services Program Logos

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Enforcement Vehicles
Compliance progress to be evaluated as part of

• Lemay/Eubank
• Golden Eagle Standards
• 5-Star Criteria
• Hennessey
• Innkeeper
• Youth Programs Inspection Checklist

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What is your role?

• We are all Services Ambassadors
• Ensure Services is properly credited
• Become a Services expert
• Tell the Services Story at every opportunity!

• Everyones support is critical to success

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