SilkTest International

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SilkTest International
Basil Harris Mike Ruggiero Claire Lima
August 27, 2001
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Agenda

• General Stats
• Terminology
• Globalization, Internationalization,
  Localization, Unicode, Double-Byte
• SilkTest International
• Features Benefits
• Demo
• Packaging Pricing
• Competitive Landscape
• Future Direction
• Questions

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Stats

• Based on predictions by IDC, by 2005, nearly
  three-fourths of worldwide online users will
  reside outside of the US.
• According to IDC, today more than 50 of Web
  users are from outside the US - and they have
  money to spend. IDC predicts that non US
  Internet commerce will explode from comprising
  26 of worldwide spending to 46 by 2003.
  Shortly, thereafter spending will overtake that
  in the US, meaning that if your site is available
  only in English, youll be ignoring more than
  half of the market.
• According to Computer Industry Almanac, 57 of
  Internet users now reside outside the US.
• According to IDC, Asian e-commerce spending is
  projected to increase by almost 4,000 (from 2.2
  billion to 87.5 billion) from 1999 to 2004.

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Stats - Global Online Users
North America Dominates Today, But Asia Will Be
Largest User Base by 2005
1999
Distribution of Online Users
2005
Australia/ New Zealand 3
Other 12
Australia New Zealand 2
Other 4
LatinAmerica 4
NorthAmerica 27
LatinAmerica 8
Asia/Pacific 19
NorthAmerica 45
WesternEurope 21
WesternEurope 25
Asia/Pacific 30
Source Jupiter Internet Population Model, (6/00)
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G11N - I18N - L10N - Translation
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Localization

• Can you give an example of localized Web site
  content?
• An example is time and date formats. In England,
  for example, the day of the month is listed ahead
  of the month and year in a date sequence.
• July 4, 2000, for example , would be given as
  4/7/00, not 7/4/00 as in the US.

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Unicode

• What is Unicode?
• Unicode is a standard that assigns a unique
  number to every character across all major
  languages.
• Unlike ASCII, Unicode is meant to be a universal
  character set addressing languages that do not
  use the Latin alphabet, such as the Asian
  languages.
• Amazon Unicode-enabled its entire platform, from
  distribution center mailing labels to call center
  pronunciation guide. (Forrester, 2000)

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Double-Byte Character Set (DBCS)

• What is double-byte technology?
• Double-byte technology means in order to get one
  character in Japanese or Chinese displayed via
  your Web system, you need two bytes instead of
  the usual one byte you would use to display one
  character in the Roman alphabet.

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SilkTest International

• SilkTest International is an advanced,
  standards-based platform for testing localized
  applications.
• SilkTest International extends the capabilities
  of SilkTest by providing users with the ability
  to perform single-script, simultaneous testing of
  applications in any language across multiple
  languages, platforms, and Web browsers.

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SilkTest International

• What is the value proposition of SilkTest
  International?
• SilkTest International will allow customers with
  application GUIs written in single and/or
  double-byte languages to attain
• Increased tester productivity
• Reduced time to market
• Fewer errors and inconsistencies

Bottom Line Reduced software testing costs and
increased ROI
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SilkTest International

• Why are we building it?
• Fill an important gap in our SilkTest product
  offering
• Meet requirements of an expanding international
  testing market
• Exploit opportunity to raise the bar for
  testing localized applications with significant
  new capabilities
• Demonstrate Segues ongoing commitment to the
  testing market

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SilkTest International

• Why is SilkTest International being sold as an
  add on product?
• Offering Flexibility
• Not all customers will be interested in the
  functionality of SilkTest International.
• This strategy is supported by leading industry
  analysts.
• Why is SilkTest International being sold as a
  separate product?
• Speed to Market

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SilkTest International

• Features Benefits
• Maximize ROI as new language (single/multi-byte)
  versions of application are introduced
• Single set of testcases can be used regardless of
  the number of languages.
• Language versions can be tested simultaneously,
  which can shorten development cycle
  significantly.
• Distributed, parallel testing
• Multiple frame files, multitags, data source
  driven mechanisms

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SilkTest International

• Features Benefits (cont.)
• Test mixed language content within the same
  application
• Unicode implementation
• Input Method Editor (IME) support
• Verify locale sensitive data (e.g. currency,
  time date formats, etc.)
• 4Test functions extended to be locale-aware

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SilkTest International

• Features Benefits (cont.)
• Fully Unicode enabled
• Dominant standard used today for adapting
  applications to the global economy

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SilkTest International vs. SilkTest 5.5

• The 4Test language in SilkTest International is
  more powerful because weve added locale/Unicode
  support.
• The difference between SilkTest 5.5 and SilkTest
  International is that SilkTest International does
  NOT support the following extensions and
  platforms
• PowerBuilder
• SilkBean
• Blue Express
• VO
• Netscape 4
• Windows 95, 98, ME

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SilkTest International vs. SilkTest 5.5

• Also, SilkTest International does NOT have the
  following functionality present in SilkTest 5.5
• Integration with SilkPilot and SilkPerformer
• Limited integration with SilkRadar
• Extension Kit

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SilkTest International Audience

• Which companies would be most interested in
  SilkTest International?
• Enterprise companies that already have, or are in
  the process of developing international/global
  presence.
• Microsoft, Adobe, eBay, Yahoo, etc.

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SilkTest International
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SilkTest International
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SilkTest International

• Packaging
• Companion product to SilkTest
• Separate executable (partner.exe, agent.exe)
• Cant be installed at the same time as other
  SilkTests
• Essentially an add-on capability
• Made a separate product initially
• Faster time to market
• Not all extensions
• DOM, VB Java Unicode compliant
• Not all platforms
• Unicode enabled Windows only

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SilkTest International

• Pricing and Part Numbers
• 8,500.00 for base product
• Part number SILKTESTINTL_1.0_WIN
• Deployed as two separate versions, SilkTest
  International and SilkTest 5.5
• 2,500.00 for additional agents
• Part number SILKAGENTINTL_1.0_WIN
• 3,000.00 for add-on once SilkTest maintenance is
  current
• Part number SILKINTL_GA_1.0_WIN

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SilkTest International

• How to handle existing customers
• Customers with active maintenance
• Customers off maintenance
• Product based on 5.5 so non-5.5 customers will
  see differences
• Bug fixes
• VO vs DOM

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SilkTest International Competition

• Mercury Interactive
• Euro winrunner
• Japanese winrunner
• Astra tools provide Kanji interface
• Rational Software
• The Rational suite can run in English and can run
  on operating systems in the following languages
  Traditional Chinese, Dutch, Hebrew, and Korean.
• The Rational suite supports non-English data on
  operating systems in Simplified Chinese, French,
  German, Italian,Japanese and Swedish

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SilkTest International Competition

• Radview
• WebLoad 4.7 provides support for operating
  systems running 2-byte Asian languages.
• Empirix
• Supports foreign languages including Asian
  languages using double-byte character sets
  (Japanese, Chinese, Korean, Vietnamese, Eastern
  European languages)
• Compuware
• QARun (?)
• QA Hyperstation incorporates support for Kanji
  (capture replay testing for IBM mainframe
  systems)
• Uniface has multilingual support (not competing
  product)

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SilkTest International - Competition
Competitive Matrix
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Whats next for SilkTest International

• Plan to merge back to single product (6.0)
• International capability licensed add-on as is
  licensed currently
• Service pack Q4
• Simultaneous install with SilkTest 5.5 SP1
• Extension Kit
• SilkBean
• Features more aimed at globalization/localization
  process
• Test for clipped strings, hotkey problems,
  overlapping controls
• Integration with content management systems such
  as Vignette, Documentation

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Resources Available - Sales Kit

• Datasheet
• FAQ
• General
• Technical (TBD)
• How To guide delivered with product (valuable for
  TSEs)
• Press Release
• Presentation
• Todays presentation
• Competitive Analysis
• Technical presentation by Nancy Walton available
  at http//cww.segue.com/randd/Current_Projects/Int
  ernational_Software_Development/Video_Clips/STi_be
  ta_training.ppt
• Pricing Licensing
• Articles
• Forrester Multilingual Sites
• Jupiter Localizing US e-Commerce
• Misc
• Beta feedback (TBD)
• Release notes (TBD)
• Notes from conference call with analysts

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Quiz

• Is SilkTest International Internationalized?
• Yes, because its been built to handle multiple
  languages and cultural convention without the
  need for redesign.
• Is SilkTest International Localized?
• No. There is only an English version of it. --
  SilkTest International allows customers to test
  their localized applications

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Questions?