The Development of Package Holidays

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The Development of Package Holidays

• L.O to know the impact of the package holiday on
  the travel and tourism industry.
• ALL will be able to describe the start of the
  package holiday
• MOST will be able to explain why tourism grew
• SOME will be able to explain the change in
  tourism over the past 30 years.

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When did the package holiday start?

• During the industrial revolution (1750 1900)
  the working classes lived and worked in terrible
  conditions.

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Because of the horrible conditions many people in
the UK turned to drink despite being very poor.

• Thomas Cook (1808-1902) was a Baptist and was
  appalled at the drunkenness of the working
  classes. He encouraged something called
  TEMPERENCE which tried to reduce the amount of
  people who drink alcohol.

4
Because Temperance was quite popular, meetings
took place across the country. Due to the
invention of the railways in 1825, Cook was able
to arranged a chartered train from Leicester to
Loughborough for a meeting on July 5th 1841.
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Thomas Cook found that this was very popular, and
he decided to arrange a number of excursions to
destinations in the UK including to seaside
resorts, which made a difference to their normal
everyday lives.
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The first international package holiday

• In 1855 Thomas Cook arranged his first packaged
  holiday abroad they visited Belgium, Germany
  and France all arrangements were made by Cook!

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What sort of holidays were there in the 1900s?

• Leisure time and disposable income was limited
  (e.g. they worked very long hours and had little
  spare money), but the interest in travelling grew
  very quickly in the UK, particularly coastal
  destinations such as Brighton became very popular.

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The package holiday Holiday Camp

• In 1931 Harry Warner opened the first holiday
  camp on Hayling Island, followed in 1936 by Billy
  Butlin at Skegness.
• Tourists received a package of accommodation in
  chalets, 3 meals a day and entertainment for an
  all-inclusive price!
• These holidays grew in popularity and in 1972
  Butlins took a record 1 million bookings!

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Reasons for MASS TOURISM

• Holidays with pay act 1938 (people were paid by
  their employer when on holiday).
• After the soldiers returned from overseas from
  the 2nd World War people wanted to go abroad.
• First overseas package holiday BY AIR in 1950 by
  Vladimir Raitz who founded Horizon Holidays.
• In the 1960s and 70s several major tour operators
  started business including the Thomson Travel
  Group.

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Technological Advances

• Faster and larger aircraft (quicker and more
  convenient and cheaper)
• Improved transport networks (can go to more
  places easily)
• Introduction of computerised booking systems
  (easier to book a holiday)

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Changes in lifestyle

• People worked less and earned more money so
  more time and money to spend on holidays!
• 1990s people became more demanding in their
  holiday choice long-haul holidays to America
  and South-East Asia became popular.
• All-inclusive holidays at resorts (everything
  included in the price makes it easier for
  tourists)
• Holiday makers wanted new experiences so
  specialist holidays grew (e.g. rock-climbing)
• Cruises became one of the fastest growing sectors
  in the tourism market.
• End of the 1990s people wanted more holidays so
  short-stay holidays and city-breaks increased
  e.g. to Paris or Prague.

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What you need to include -

• Development of package holidays
• early developments e.g. Thomas Cook
• growth of mass market
• specialist holidays e.g. all-inclusive, city
  breaks, long-haul, cruising