www.dr-ama.com

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www.dr-ama.com
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???? ??????
????? ??????? ???????????? The importance of
strategic planning
??????? ?????? ????????? ???????????? Environment
al Analysis and Strategic Review
????? ?????? Vision Statement
????? ??????? Mission Statement
????? ????? Values
????? ??????? ???????????? Strategic Goals
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????? ??????? ????????????
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????? ???????? ??? ?????? ??? ??????
??? ???? ?? ????? Where do we want to be?
??????? ??????????? Strategic planning
??? ??? ??? ????? How do we plan to get there?
??? ??? ????? Where are we now?
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???? ??? ??????? ???????????
????? ???? ??? ????? ??
???? ??????? (???? ??????) / ?? ??? ???.
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????? ????????/ ????? ????? / ?? .....
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S W
O OS OW
T TS TW
??????? ??????
SWOT Analysis
???? ????? ????????? ???????? ???? ?????? ???
????? ??????? ???? ?????????.
S
???? ????? ????? ??????? ???? ???? ??? ???
??????? ?? ????? ???????.
W
O
????? ???? ?????? ?? ??????? ????? ?????
?????? ??? ?????.
Matching (SO)
????????? ???? ?????? ???????? ????? ??? ?????
???????.
T
S Strengths O Opportunities
W Weakness T Threats
Matching (SW)
Matching (OT)
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Internal Environment
8Ms
1
Manpower
Materials
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3
Money
Means
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5
Marketing system
Mother - nature
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Minutes
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Measurements
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External Environment
PEESTL , PESTEL, PEST
Political Factors
Economic Factors
Environmental Factors ( comparators / market
share / customers/ .
Social Factors - Social-Cultural Factors
Legal Factors
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SWOT ANALYSIS OF BMW

• Strength
• BMW is a renowned company.
• BMW is able to sustain its market.
• BMW have qualified labour
• BMW used advanced technology
• BMW had strong relationship with its suppliers

• Weakness
• BMWs overall image was too serious and
  conventional in comparison with its competitors
• high cost products compared with the
  competitors
• Overdependence on US and Europe market

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SWOT ANALYSIS OF BMW

• Opportunity
• The increase in number of products sold in spite
  of the economic downturn
• Use of advanced technology for the products
• Popularity in developing countries like India and
  china
• Low interest rates

• Threats
• Strong competition in the luxury segment of cars
• Economic downturn
• New entrants in the automobile industry
• Increase in fuel costs
• Rising supply costs e.g. steel

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????? ???? ??? ??????? ??????
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?? ?? ??????? What is the Vision
???? ????? ?? ?????? ???????
Vision describes future of the organization
????? ??????
????? ????????
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inspire and motivate
???? ??? ???????
2
Clear Goal
???? ?????? ??????????
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Draw Strategic Path
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???? ????? ???????
Reflect Organization Identity
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????? ????? ?? ????? ??????
Scope ?? ?? ?????? ???? ???? ?? ???????
1
2
Activities ?? ?? ??????? ???? ???? ??????? ??
???? ??? ?? ?????????.
3
Customer needs ?? ?? ????? ????????? ????????
4
Stakeholders ?? ?? ?????? ????? ????????
Competitors ?? ?? ????????? ????????
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Market Share ?? ?? ??? ?????? ???? ????? ?????
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Technology ?? ?? ????? ??????????? ??? ????
??? ??????? ?? ?????????
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????? ??????
???? ???????
?? ???? ???? ??????? ?????? ???????? ??? ?????
?????? As one of the worlds largest airlines
?? ????????
??????? ??? ??? ??????? ??????? ??? ????? ??????
?????
?? ???? ?? ??? ???? ????? ???? ??????? ???
?????? ????? 2020
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????? ???? ??? ????? ??????
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?? ??????? ?????? ??????? Mission ?
????? ??????? ?? ???? ???????. Why the
organization Exist
???? ??
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???? ?????
what is our products?
??? ?????
2
who is the customer?
??? ?????
3
How to delver the product?
?? ???? ???????
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What makes us distinctive or unique?
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????? ????? ???????
?????? customer ?? ?? ?????????? ?? ????????
1
2
?????? Service ?? ?? ????? ??????? ???? ??????
????????
3
??????? Philosophy ?? ?? ??? ??????
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??????? Technology ???? ???????? ????????? ??
??????
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?????????? Impressions ?? ?? ?????????? ??????
?? ??????? ????????
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????? Values
?? ??????? ?? ?????? ????? ?????? ???? ?????? ??
?????? ????? ???
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?????? ????????.
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2
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3
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4
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??????? ???????????? Strategic Goals
??????? ???????????? ?? ??????? ????? ????? ???
?????.
???? ????? ??? ??????? ?????? ??? ???????
????????????
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????? ??? ??????? ????????????
1
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2
????? ?????? ????? ??????? 100 ?????? ???????
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4
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??????? ????????? Operational Objectives
??????? ???????? ??????? The end results for
activities
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What Are SMART GOALS?
S
Specific
????
Measurable
???? ??????
M
Achievable
???? ???????
A
R
Realistic
?????
Time-bound
???? ????
T
Execution
???????
E
Review
????????
R