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A Brief History of Apple Innovation

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Title: A Brief History of Apple Innovation


1
A Brief History ofApple Innovation
  • by
  • Larry MacPhee
  • Associate Director, e-Learning
  • Northern Arizona University

2
Disclaimers
  • The views expressed are those of the presenter
    and not necessarily the views of e-Learning or
    Northern Arizona University ?
  • I have no relatives who work for Apple Computer,
    but I have made a fair bit of money buying and
    selling AAPL stock.

3
  • It's really hard to design products by focus
    groups. A lot of times, people don't know what
    they want until you show it to them
  • -Steve Jobs, 1998

4
History
  • Apple leads the personal computer (PC) industry
    not in market share, but in innovation. Apple
    introduces more new technologies to the public
    than any other computer company, and most of
    these technologies eventually find their way into
    all computers. Apple has shaped the PC industry
    like no other company. Not IBM. Not Intel. Not
    Microsoft. Not Adobe. Not HP. Not Dell. The
    following is a list of Apple firsts. Want to see
    the future computing? Watch Apple.

5
1. The Personal Computer
1977
Apple II
6
2. The GUI
1984
Macintosh
7
3. Plug and Play
since 1984
Plug and play
8
4. The LAN
1984
  • AppleTalk

Local Area Network
9
5. Desktop Publishing
1985
WYSIWYG
Desktop Publishing
10
6. Hypertext
1987
Hypercard
11
7. AppleLink?
1989
AOL
12
8. The Modern Laptop
1991
Powerbook
13
9. Multimedia
1993
Quicktime
14
10. The PDA
1993
Newton
15
11. Digital Photography
1994
Quicktake
16
The Dark Years1995-97
  • Windows 95
  • The first usable version
  • Mac clones
  • Stole the high end
  • Brain drain
  • Morale problems
  • Copland
  • Need for a stable OS
  • Hardware Quality Problems
  • Performas
  • Too many models
  • Weak CEOs
  • Sculley
  • Spindler
  • Amelio
  • But finallythe return of Steve Jobs

17
12. The iMac
1998
Just in time for the Internet
18
13. Wireless
1999
Airport
19
14. Digital Video
2000
iMovie
20
15. MacOS X
2000 -gt
MacOS X
21
16. Digital Music
2001
iTunes and iPod
22
17. The Switch to Intel
2006
  • Processor parity
  • Windows on Mac

Intel
23
18. iPhone
2007
  • Apple reinvents the cell phone

24
19. AppleTV
2007
  • Apple tries to repeat iPods success with movies

25
20. iPad
2010
Apples reinvents the computeragain
26
The Future?
  • The Post-Steve Era

27
More good stuff
  • http//www.apple-history.com
  • http//www.folklore.org/index.py

28
Why Macintosh?
  • Not a major target for hackers
  • Very few viruses affect Macs
  • Runs the most popular software
  • Seamless Hardware-OS integration
  • Low TCO (Total cost of ownership)
  • High resale value
  • Innovative industrial design
  • Supportive user community
  • High reliability
  • High customer satisfaction
  • The choice of creative professionals
  • Runs Windows too
  • iOS and MacOS are very similar

29
Why not Macintosh?
  • Some websites will treat you poorly
  • Some services come later to Mac
  • Some applications may not be available
  • Gaming is a drag
  • Some hardware/drivers not Mac compatible
  • Harder to get local repairs
  • More limited shopping options
  • International customers have to wait
  • Costs more up front than a budget PC
  • Mac haters will pick on you
  • You can still use your iPod with a PC
  • Apple can be fickle towards its users

30
Decisions, decisions
  • Is it worth it?
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