Husqvarna and Mediagistic

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Husqvarna and Mediagistic
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Mediagistic - Your Advertising Agency

• Mediagistic Works to Support and Implement
  Husqvarnas Advertising Directives

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Your Advertising Program

• Ask yourself
• Do I want to increase my sales?
• Do I use 100 of my co-op funds?
• Would I like advertising to be easy and turn-key?
• Can I afford not to advertise?

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Mediagistic - Your Advertising Agency

• Mediagistic can work with the media reps and
  negotiate your rate and schedule
• We will create custom creative
• We will charge you for just your matching co-op
  (50/50 or 75/25)
• We submit the dealers co-op claim with proof of
  advertising

Only when order is placed through Mediagistic
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Mediagistic - Your Advertising Agency

• Use our co-op expertise to maximize your dealer
  co-op program and dollars
• Cut your costs and increase your advertising
  effectiveness
• Our goal is to ease your burden of advertising
  and free your staff

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Mediagistic - Your Advertising Agency

• Let us work with your media budget
• The more you advertise the more leads you will
  get in return
• How much do you want to increase your sales?
• If you want to grow, budget at least 3 of your
  anticipated sales

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Mediagistic - Your Advertising Agency

• All Inclusive Pricing
• No extra charge for customization or production
  fees
• Dedicated staff
• Call tracking included documents how the
  advertising works

Only when order is placed through Mediagistic
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Local Action Marketing Plan (LAMP)

• Program Details
• Strong call to action
• Individual tagging
• Ability to extend media buy
• Free call track phone number
• Only available to dealers in select markets

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Local Action Marketing Plan (LAMP)

• Media Plan
• LAMP consists of a combination of mass media
• Individual schedules are customized for your
  specific local market
• Contact your Mediagistic representative to extend
  your media buy with your co-op dollars

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Value Mail

• Value Mail is a new direct mail product available
  at a very low cost
• Your cost is only 2.5 each piece!
• Value Mail is NOT an insert

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Value Mail

• Value Mail is a 11x10 shared mail product
• Delivered to targeted homes
• Offered at a 75/25 co-op split
• Total Cost 2,000
• 75 co-op 1500
• 25 dealers cost 500
• Minimum quantity per drop is 20,000

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Value Mail

• Choice of up to seven different drop dates/themes
  throughout the year
• Sign-up for one or for all!

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Value Mail

• Themes
• Early Bird April 4, 2010
• Celebrate Spring April 18, 2010
• Spring May 2, 2010
• Fathers Day June 6, 2010
• 4th of July June 27, 2010
• Fall Clean-Up Sept 12, 2010
• Snow Season Oct 31, 2010

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Group Program

• Group advertising is based on dealer
  participation and corporate approval in select
  markets.
• Group media buys with individual dealer tagging.
• Dealers cost must be paid up front with sign-up.
• Programs are developed and outlined by your
  Husqvarna TSR

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Group Program

• Media Plan Options
• Broadcast Radio
• Traffic Radio
• Broadcast TV
• Cable TV
• Media is selected specific to your local market
  and chosen by your Husqvarna TSR

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A program that works for you!

• For all your advertising needs
• Contact your Mediagistic representative at
  866-788-8188