Its Not Just for Breakfast Anymore

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Its Not Just for Breakfast Anymore!

• Fast Facts Kellie Listermann
• U.S. Statistics Susie Sherman
• Leading Brands Kellie Listermann
• Syrup Grades Susie Sherman
• Its Not Just for Breakfast Susie Sherman

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Fast Facts

• A maple tree needs to be 40yrs old before it is
  large enough to tap.
• 40 Gallons of sap make one gallon of syrup.
• The boiling point of maple syrup is 219 degrees,
  7 above boiling of water.
• There are 40 calories per tablespoon.

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Fast Facts Contd

• Maple Season lasts 4-6 weeks
• Vermont is the leading producer in the U.S.
• Quebec is the leading producer in the world.

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Statistics

• 1998 U.S. production totaled 1.16 million
  gallons, down 11 from 1997.
• Value of product was 32.2 million, decrease of
  9
• U.S. has 10 major producing states
• Connecticut, Massachusetts, Pennsylvania, Maine,
  New Hampshire, Vermont, New York, Michigan, Ohio,
  Wisconsin
• Production down in most states due weather
  conditions and warmer than normal temp.

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Leading Brands Mrs. Butterworths

• Talking to kids since the early 1960s.
• Friendly bottle creates a fun image for families
  with children.
• Bottle creates strong point of purchase.
• 6 million campaign directed at kids with new
  flavors like strawberry and buttery cinnamon.

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Mrs. Butterworths Nag Factor

• Mrs. Butterworths, of all the players in the
  category is really the brand for children and we
  needed the nag factor where kids demand their
  parents buy the product even more - Ed
  Yunas, Aurora Breakfast Manager
  

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Leading Brands Log Cabin

• Established in 1888 and is recognized as the
  real maple syrup everyone grew up with.
• Maintains 19 of maple syrup market.
• Syrup is available in both regular and lite
  versions, and they are looking to launch new
  sugar free diet syrup.
• 24 ounce bottle is 2 selling in syrup.

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Leading Brands Aunt Jemima

• Established in 1889, is one of the oldest and
  most widely recognized trademarks in the U.S.
• One of the leading brands in the frozen breakfast
  category.
• Is the 3 brand in the maple syrup category.

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Syrup Grades

• By Federal law, pure maple syrup must be graded
  by color and flavor.
• Grade A light amber
• Grade A medium amber
• Grade A dark amber
• Grade B
• Rule of thumb the lighter the color, the more
  delicate the flavor and vice versa.

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Its Not Just For Breakfast Anymore!

• Milkshakes
• Sweeten Apple Sauce
• Tea
• Coffee
• Fresh Fruit
• Add flavor to baked beans
• Corn Fritters

• Sweet Potatoes
• Carrots
• Baking Powder Biscuits
• Fresh Donuts
• Ice Cream
• Baked Apples
• Custards

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How to Explain Sap Flow

• Sap flow is entirely temperature dependent.
• Temp. of sapwood needs to rise to above 32
  degrees which causes a positive pressure.
• This pressure produces the sap flow.
• Sap moves towards the point of lowest pressure
  from all directions of the tree trunk.
• Sap flow stops when temp. falls to near or below
  freezing.

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Fast Facts

• A maple tree needs to be 40yrs old before it is
  large enough to tap.
• 40 Gallons of sap make one gallon of syrup.
• The boiling point of maple syrup is 219 degrees,
  7 above boiling of water.
• There are 40 calories per tablespoon.

• Maple Season lasts 4-6 weeks
• Vermont is the leading producer in the U.S.
• Quebec is the leading producer in the world.