Business Report

1
Business Report

• The leading Sport Company
• Presenter 9331304 Stanley Hsu
• 9331352
  Charlene Chao

2
Introduction

• How this company constructs and their unique
  company value and how it succeeds to become
  overwhelming on the market.
• Provide its consumers with innovative products
  that successfully influences from the world of
  sport, lifestyle and fashion.

3
Procedure

• Make a list of this report
• Search information we need on either PUMAs
  English website or PUMAs Taiwan website

4
Content

• Business Activity
• Sell sport-life-style products which are shown
  their spontaneity, authenticity, and
  individualism.
• For example cooperating with Ferrari

5
Content

• Business Structure
• PUMA achieves further geographical focus
  through its subsidiaries, as those in Germany,
  USA, Hong Kong, Austria and Australia are also
  regional hubs

6
Content

• The Overall Vision of PUMA
• Long-term oriented business plan, which was
  launched in 2006, is to reinforce its position as
  one of the leading multi-category
  Sport-life-style brands

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Content

• Marketing / Retail
• Pumas marketing desires to develop a famous
  brand that defines that culture of
  Sport-life-style.
• I

8
Content

• Marketing / Retail
• In 2004 PUMA opened 19 concept stores,
  bringing the company total to over 40 doors
  (including PUMA.com)

9
Content

• Financial Report and Sales Forecast
• PUMAs revenue for the fiscal year 2004 was
  1,530.3 million.

2004 Revenue Consolidated Sales Percentage
Footwear 1,011.4 million 66.1
Apparel 416 million 27.2
Accessories 102.9 million 6.7
Total 1,530.3 million 100
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Conclusion

• Mission
• Construction
• Promotion
• well-known brand

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Thank you !!!