Think Different

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Think Different
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Think Different
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Is advertising language a normal language?
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Descriptive

• Describes the product's characteristics,
  features, ingredients, appearance or geographic
  location.

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Suggestive
Suggests or hint at a products key features or
benefits.
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Arbitrary
They are literally arbitrary.
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Fanciful

• They are built on one or more descriptive or
  suggestive English words roots that have meaning
  for the target market.

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Lunch able s Lunchables
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Alliteration
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Rhyme

• Buitoni Macaroni

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Allusion
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Metonymy
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Acronym (Bayerische Motor Werke)?
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Affixation
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Synecdoche
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Clipping (Federal Express)?
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Combination
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Blending (Nestlé café)?

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Misspelling
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Most Common Adjectives
1- New 2- Good / Better/ Best 3- Free 4-
Fresh 5-Delicious 6- Full 7- Fine 8- Clean 9-
Real 10- Big
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Most Common Verbs
1-Make 2- Get 3- Give 4- Have 5- See 6- Buy 7-
Come 8- Go 9- Know 10- Keep
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Advertising Slogans
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Mini. The next big thing

• Irony

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Alliteration
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Blending (thin innovation)
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verbal patterning
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Affixation Metaphor
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think outside the box
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Misspelling

• The CITI never sleeps

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Thank You For Listening Sara Al-Theeb Ghalya
Al-Madany Sara Al-Duhamy Ghada Al-Lohyani