About EICTA

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Vision i2020 Lobbying Strategies for ICT Policy
in the next decade Dr. Andreas Tegge, DEPG chair
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AGENDA

• 1. Overview EICTA
• 2. EICTA i2020 Project
• 3. EU ICT Task Force
• 4. National IT Summit in Germany
• 5. ICT policy strategies in Romania,
  Bulgaria, Croatia, Turkey, Hungary
• 6. Discussion

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EICTA Mission Statement

• Initiate research for possible solutions of any
  problems of interest to the Digital Technology
  Industry in the widest possible sense, in
  particular those of a scientific, technical,
  documentary and institutional nature
• Issue, promote and contribute to statements and
  opinions on Digital Technology Industry issues to
  national, European and international governmental
  bodies and institutions
• Participate in the formulation, adoption and
  implementation of European public policy,
  legislation and regulation
• Advocate the interests and contribution of the
  European Digital Technology Industry with regard
  to competitiveness and growth in the European
  Union
• Fulfill the function of representative and
  spokesperson of the European Digital Technology
  Industry vis-à-vis the institutions and
  governments of the European Union, the media, and
  other organisations and institutions where
  relevant

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EICTA Members

• A wide range of multinational companies (61) and
  national trade associations (40)
• Which represent more than 10,000 businesses and
  two million employees
• And generate revenues of over 1,000 billion euros
  
• Thus bringing credibility and legitimacy to the
  organisation
• Which has become the voice of the European
  Digital Technology Industry.

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EICTAs Operational Structure
GENERAL ASSEMBLY 40 national associations 61
corporate members
EXECUTIVE BOARD
Director General Staff
Policy Coordination Group
TRPG Technical Regulatory Policy Group
TPG Trade Policy Group
EPG Environmental Policy Group
DEPG Digital Economy Policy Group
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EICTA Digital Economy Policy Group
General Data Protection Directive
Networked Identity
Advertising Technologies
Telecom Review
Next Generation Networks
ePrivacy Directive
EU Regulatory Framework for Electronic
Communications
Critical Information Infrastructure
Cybercrime/personal interest security
DEPG
Community Patent
I2010
European Patent Litigation System
eSkills
Blue Card
London Protocol
Public Procurement
IPR Campaign
Services Directive
Consumer Acquis
Interoperability
Service Network Mapping
FP7 Funding
Chair A. Tegge SAP Vice Chairs E.
Bonfiglioli Microsoft M. Brandl NSN
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Evaluation of EICTA political impact

• Highly regarded at EU Level as the major European
  ICT Trade Association
• Active and vocal on all ICT related EU policy
  issues
• Influencial among the ICT policy community in
  Brussels
• But limited access to EU political leaders
• Importance of ICT industry not understood
• ICT not a political priority at EU level
• Favourable framework conditions not ensured

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AGENDA

• 1. Overview EICTA
• 2. i2020 Project
• 3. EU ICT Task Force
• 4. National IT Summit in Germany
• 5. ICT policy strategies in Romania,
  Bulgaria, Croatia, Turkey, Hungary
• 6. Discussion

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EICTA i2020 Project - Objectives -

• Convince Top EU Policy-Makers
• ICT is essential to achieve key EU policy
  objectives
• A strong ICT industry in Europe is needed to
  exploit potential of ICT
• Position ICT on top of EU policy agenda
• Propose a set of concrete ICT policy measures for
  the next decade

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EICTA i2020 Project Criteria for Success -

• Focus on three questions
• Why is ICT essential to achieve key EU policy
  objectives?
• Why does Europe need a strong European ICT
  industry?
• What should EU policy-makers do to support ICT in
  Europe?
• Address new EU political leaders
• President of the European Commission
• Political Leadership in the European Parliament
• European Council Heads of State
• EICTA Messages must be
• Substantial (back by facts and figures)
• Simple (to be understood by politicians)
• Adequate ressources and clear responsibilities
  within EICTA
• Involvement of CEOs is key
• Support of NTAs to approach EU Member States
• Alliance with other stakeholders user
  industries, consumers, unions, academia, etc.
• Ensure press coverage

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EICTA i2020 Project Ideal timing in 2009 -

• New EU political leadership ...
• new European Commission in October 09
• New European Parliament (elections in June)
• ... will lead to a complete revision of EU public
  policy until 2014
• Revision of EU Lisbon Strategy
• Continous discussion on economic recovery
• Revision of EU i2010 agenda
• Unique opportunity to position EICTA and the ICT
  Industry to the new EU leadership

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EICTA i2020 Project Communication Plan
Communication Plan
Sept09 new EP in place (elections in June)
EIF Digital Economy event series
5/6March Comp. Council
6/7April eGov Conference
Sept EP Hearings / New Commission
Nov 09 New Commission takes office
7Nov EC SecGen Draft Measures Economic Recovery
16/23April Future of Emerging Technologies event
19/20March ICT4EE event (Czech Pres.)
Nov09 Swed.Presidency event i2020
20April Safer Internet
19/20Feb eHealth event
11/12 Dec EU Summit
11/13May Future Internet Assembly
EICTA Briefings with new MEPs
completion external study
EICTA partici-pation in Czech Pres. Events,
continous dialogue with Commission
launch EICTA external study
completion EICTA Paper i2020
Feb Input for EICTA Paper ICT Post-Lisbon
Strategy
EICTA European ICT Summit
6Nov EICTA Paper ICT short term measures
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EICTA i2020 Project key deliverables

• EICTA contribution to EU economic recovery plan
• EICTA contribution to Post-Lisbon Strategy
• EICTA White Paper EU 2020 the role of ICT
• External Economic Study
• Comprehensive Lobbying and Communication Plan for
  2009
• European ICT Summit with CEO involvement

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EICTA White Paper EU 2020 Role of ICT

• Content of White Paper
• Future Challenges of EU Policy-Makers enhancing
  innovation and competitiveness completion of the
  internal market addressing demographic change
  climate change and energy efficiency
• Importance and enabling role of ICT
• Need for a strong European ICT industry
• Status of ICT in Europe and global ICT trends
• Policy Recommendations
• Deadline August 2009
• No longer than 10 pages (incl. executive
  summary), simple and clear messages
• Target audiance high-level policy makers
• Critical agreement on strong recommendations
  among EICTA Members
• Important input Economic study
• Lead Andreas Tegge, Chair DEPG

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EICTA Economic Study

• Objectives of study demononstrate with facts and
  figures
• ICT is key enabler for achieving key EU policy
  objectives of the EU in the next decade
• Need for a strong ICT industry in Europe
• Content of study (should reflect outline of EICTA
  White Paper)
• Budget around 200 k
• Deadline July 2009
• Committed companies Nokia, NSN, Siemens,
  Ericcson, Alcatel-Lucent, Microsoft, Qualcomm,
  SAP, SES
• Next steps
• Create EICTA Economic Study Steering Commitee
• Finalize Terms of Reference
• Pick vendor

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EICTA European ICT Summit

• Participants
• EICTA Members CEOs only
• President of European Commission
• Commissioner for Information Society
• Commissioner for Industry and Enterprises
• Key Members of the European Parliament
• Envisaged outcome Joint declaration (i2020
  action plan)
• Possibly Addiotional meeting with EU Heads of
  States
• Press Conference
• Open issues
• Involvement of other industry players
• Involvement of other stakeholders
• Cooperation with EU Commission

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AGENDA

• 1. Overview EICTA
• 2. i2020 Project
• 3. EU ICT Task Force
• 4. National IT Summit in Germany
• 5. ICT policy strategies in Romania,
  Bulgaria, Croatia, Turkey, Hungary
• 6. Discussion

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European ICT Task Force 2006

• Initiated by EU Commissioner Verheugen
• Objectives
• Promote uptake of ICT in Europe
• Promote competitive European ICT industry
• Propose concrete policy measure
• Format and Organisation
• High-Level Task Force composed of IT industry
  exectutives, academics, industry associations,
  unions, consumer associations chaired by
  Commissioner Reding and Commissioner Verheugen
• Substance developed in working groups open to all
  stakeholders
• Process monitored by European Commission
• Outcome ICT Task Force Report

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European ICT Task Force 2006 - Structure and
Timeline -
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European ICT Task Force 2006 - Evaluation -

• Pro
• Awareness raising of importance of ICT
• Final report contains comprehensive list of
  policy measures
• Con
• Little impact, no follow-up, no concrete projects
• No top level participation/committment by
  policy-makers and industry
• Working Groups not composed of experts
• Complex decision-making due to openess of working
  groups
• Lack of leadership, unclear processes
• No agreement on key issues among industry

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AGENDA

• 1. Overview EICTA
• 2. i2020 Project
• 3. EU ICT Task Force
• 4. National IT Summit in Germany
• 5. ICT policy strategies in Romania,
  Bulgaria, Croatia, Turkey, Hungary
• 6. Discussion

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National IT-Summit in Germany Approach -

• Objectives
• Develop Germany into a world-leading ICT country
• Promote cooperation between industry,
  universities and policy-makers
• Agree an firm ICT strategy and concrete measures
  and projects
• Format
• Annual high-level conference
• Participation of Chancelor Merkel, several
  Ministers, CEOs and leading academics
• Organisation
• Overall lead German ministry of economics
• 9 high-level working groups on specific topics,
  chaired by a Minister, a CEO or leading academic,
  supported by cherpas and numerous experts
• Preparation of summit and follow-up has turned
  into a permanent effort
• Blog to engage with other stakeholders
• Outcome Joint Declarations with clear action
  items

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National IT-Summit in Germany - Achievements -

• IT-Gipfel 2006
• Agreement on 12 Point Action Plan with key
  priorities for ICT policy in Germany
• Identification of 3 concrete lighthouse projects
  Internet of Services, RFID, eEnergy
• IT-Gipfel 2007
• Identification of future ICT growths markets
  further development of lighthouse projects
• Promote eGovernment creation of a CIO to
  coordinate eGovernment in Germany agreement on
  targets and priorities
• National Program to promote qualified ICT
  workforce
• Promote secure and user-friendly ICT
• IT-Gipfel 2008
• Leadership in future growths markets
• Green IT action plan
• Build trust in new ICT

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National IT-Summit in Germany - Evaluation -

• Pro
• Outcome Clear decisions and concrete measures
• Active participation and commitment at the top
  level in Government and industry
• Adequate resources to implement measures
• Follow-up of measures
• Clear leadership
• Supporting PR campaign
• Con
• Decision-making complicated due to involvement of
  many stakeholders with divergent interests
• Requires huge resources

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AGENDA

• 1. Overview EICTA
• 2. i2020 Project
• 3. EU ICT Task Force
• 4. National IT Summit in Germany
• 5. ICT policy strategies in Romania,
  Bulgaria, Croatia, Turkey, Hungary
• 6. Discussion

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National ICT Policy Strategies

• Bulgaria
• Romania
• Turkey
• Croatia
• Hungary

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AGENDA

• 1. Overview EICTA
• 2. i2020 Project
• 3. EU ICT Task Force
• 4. National IT Summit in Germany
• 5. ICT policy strategies in Romania,
  Bulgaria, Croatia, Turkey, Hungary
• 6. Discussion