BODY IMAGE AND THE MEDIA

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BODY IMAGE AND THE MEDIA
                      

• BY ERIN PRIDDY

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WHAT IS BODY IMAGE

• Body image goes beyond how we look
• It is the way we see ourselves

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Why Is Body Image So Important?

• Body image is a preoccupation.
• A study of college students showed that 74 of
  normal sized women thought about their body all
  of the time.
• Poor body image increases the risk for weight /
  body control behaviors.

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Such As

• Extreme dieting
• Exercise compulsion
• Vomiting
• Fasting
• Laxative abuse
• Surgery

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Factors That Affect Body Image

• Comments from family and friends about their or
  someone elses body (positive negative)
• Ideas that we develop about physical appearance
• The presence of prejudice and discrimination
  based on race, ethnicity, religion, sexual
  orientation

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The 1 Devil
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Beauty and Body Image In The Media

• Images of womens bodies are everywhere.
• Food and cars are sold with these body images
• There are more female nude scenes in the movies
  than male

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Catch 22

• If we as women followed in the footsteps of
  Hollywood women, we would find ourselves never
  satisfied.
• It seems that the stars are under the same
  pressures to maintain a certain body image.
• If ones gains 10 pounds, they are fat
• If they lose 10 pounds, they are sick

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Time For A Change

• The media coverage of the Hollywood body leaves
  young girls with a misconception of a healthy
  body image and lifestyle.
• The younger generation needs a role model in the
  media to show that a healthy lifestyle means a
  healthy weight.

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God Bless Dove

• In 2004 Dove launched the very successful
  Campaign for Real Beauty.
• The campaign features real women, not models to
  advertise their products.
• The ads focus on promoting real, natural beauty
  in a effort to offset the unrealistically thin
  and unhealthy look associated with models.

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Continued

• In 2004, Dove released a study that they used as
  a spring board to launch their Campaign for Real
  Beauty. Among the findings of the study, were
  the following statistics
• Only two percent of women describe themselves as
  beautiful.
• Sixty-three percent strongly agree that society
  expects women to enhance their physical
  attractiveness. Forty-five percent of women feel
  women who are more beautiful have greater
  opportunities in life.
• More than two-thirds (68) of women strongly
  agree that "the media and advertising set an
  unrealistic standard of beauty that most woman
  can't ever achieve."
• The majority (76) wish female beauty was
  portrayed in the media as being made up of more
  than just physical attractiveness.
• Seventy-five percent went on to say that they
  wish the media did a better job of portraying
  women of diverse physical attractiveness,
  including age, shape and size.

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Real Women Have Curves!