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Weaving the Web of the Future:

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users can read magazines & books, while they listen to CD's online. E-COMMERCE. Advantages ... Free and Decentralized. For-profit and Hierarchical. WHO IF ... – PowerPoint PPT presentation

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Title: Weaving the Web of the Future:


1
  • Weaving the Web of the Future
  • The Internet

2
Metaphors for new technologies
  • ROAD SYSTEM metaphors (superhighway)
  • FRONTIER metaphors (homesteading)
  • SPACE metaphors (cyberspace)
  • B

3
The Internet Regulation Blues
  • Passing the Communications Decency Act of 1996,
    and then publishing the Starr Report in 1998 is
    more than hypocritical. Theres a total
    disconnect here with many members of Congress.
    Its predictable and sad that Congress would go
    ahead and publish the most popular piece of
    sexually explicit material ever published on the
    Internet. They themselves have become, in their
    terms, the most successful pornographers on the
    Internet. --Barry Steinhardt, Director,
    Electronic Frontier Foundation

4
Diane Ravitch, Former Secretary of Education for
George Bush
  • In this new world of pedagogical plenty,
    children and adults will be able to dial up a
    program on their home television to learn
    whatever they want to know at their own
    convenience. If little Eva cannot sleep, she can
    learn algebra instead. At her home-learning
    station, she will tune in to a series of
    interesting problems that are presented in an
    interactive medium, much like video games. Young
    John may decide that he wants to learn the
    history of modern Japan, which he can do by
    dialing up the greatest authorities and teachers
    on the subject, who will not only use dazzling
    graphs and illustrations, but will narrate an
    historical video that excites his curiosity and
    imagination.

5
Predictions about social impact technological
determinism in action
  • Utopian global village, worldwide community but
    whos wired?
  • Unequal access will create new class and race
    distinctions (digital divide)
  • Too much information, much of it faulty
  • Easy access to pornography, hate speech, racial
    bigotry, weapons construction
  • False communities, less face-to-face interaction,
    impact on heavy users
  • Personal privacy issues

6
Development stage of the Internet
  • U.S. military--government planning in 1957
    Advanced Research Projects Agencygoal was
    national security
  • 1969 Defense Department launched ARPAnet for
    military and research
  • decentralized to protect security
  • 1979 USENET for civilians--developed e-mail and
    bulletin boards

7
Entrepreneurial Development
  • 1982 National Science Foundation network
    launched
  • late 1980s end of military involvement (ARPAnet)
    at end of Cold War (military bowed out in 1995)
  • 1993 World Wide Web launched--multimedia
    capability a reality
  • rapid spread beyond government and academic
    worlds through increasingly computer literate
    households

8
Commercialization of the Internet as a Mass Medium
  • by 1998, over 100,000 regional networks and 36
    million servers (hosts)
  • companies seek to turn Net users into consumers
    through ads and Web sites (E-COMMERCE)
  • government and non-profit presence on Net
    disseminating information, documents, services,
    even sexually explicit transcripts

9
How is the internet different from earlier forms
of mass media?
  • Revolutionary ways that data is stored and
    retrieved (digitalization)
  • Increasing convergence of mass media
  • newspapers
  • books
  • TV news
  • magazines
  • movies
  • music
  • interactive games

10
Distinctive Innovations
  • INTERACTIVE
  • receivers can respond to messages immediately
  • Individuals can be producers, not just consumers,
    of media content
  • MULTIPLE CHANNELS OF DELIVERY FOR TRADITIONAL
    MASS MEDIA
  • users can read magazines books, while they
    listen to CDs online

11
E-COMMERCE
  • Advantages
  • 24-hour
  • Discounts
  • No geographical barriers (often no taxes)
  • Convenience of online catalogues
  • Disadvantages
  • Potential fraud
  • Technology glitches
  • Lack of customer service
  • Too many service duplications--profit hard to
    achieve

12
COMPETING VISIONS OF THE INTERNET
  • Free and Decentralized
  • For-profit and Hierarchical

13
WHOIF ANYONEWILL OWN THE INTERNET?
  • Media mega-corporations
  • Computer hardware/software companies
  • Internet access and service providers
  • Phone and cable TV companies
  • Internet search engines, portals, and Web
    browsers
  • TV networks

14
Possibilities for Democratic Dialogue
  • Wide accessibility for all citizens cultural
    diversity
  • Decentralized social network
  • Development from bottom-up rather than
    top-down
  • Major involvement of amateurs
  • Massive sharing and storage of useful information
  • Knowledge gap between users and those without
    access

15
Static in the Dialogue
  • The digital divide
  • Increased circulation of cyberspace litter
  • Lack of editorial control for accuracy leads to
    proliferation of misinformation
  • Concerns about security, child protection,
    hatemongering
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