The Hewlett-Packard and Compaq Merger:

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The Hewlett-Packard and Compaq Merger
A Case Study in Business Communication
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Walter Hewlettv.Carly FiorinaA Focal Point
for Classroom Discussion
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The HP Way

• Recognize that profit is the best measure of a
  companys contribution to society and the
  ultimate source of corporate strength
• Continually improve the value of the products and
  services offered to customers
• Seek new opportunities for growth but focus
  efforts on fields in which the company can make a
  contribution
• Provide employment opportunities that include the
  chance to share in the companys success
• Maintain an organizational environment that
  fosters individual motivation, initiative and
  creativity
• Demonstrate good citizenship by making
  contributions to the community
• Emphasize growth as a requirement for survival.

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• Based on these objectives, who is right?

or
Walter?
Carly?
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Walter Hewletts Position
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Carly Fiorinas Position
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Discussion

• Evaluate the merits and weaknesses of each
  argument. Who has the better argument, Hewlett or
  Fiorina?

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Activity

• Group 1 Create a print ad from Walter Hewletts
  position on the merger.
• Group 2 Create a print ad from Carly Fiorinas
  position on the merger.

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Actual ads from the two sides
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W A L T E R A N D F A M I L Y
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C A R L Y A N D H P