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The Hewlett-Packard and Compaq Merger:

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The Hewlett-Packard and Compaq Merger: A Case Study in Business Communication Walter Hewlett v. Carly Fiorina: A Focal Point for Classroom Discussion The HP Way ... – PowerPoint PPT presentation

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Title: The Hewlett-Packard and Compaq Merger:


1
The Hewlett-Packard and Compaq Merger
A Case Study in Business Communication
2
Walter Hewlettv.Carly FiorinaA Focal Point
for Classroom Discussion
3
The HP Way
  • Recognize that profit is the best measure of a
    companys contribution to society and the
    ultimate source of corporate strength
  • Continually improve the value of the products and
    services offered to customers
  • Seek new opportunities for growth but focus
    efforts on fields in which the company can make a
    contribution
  • Provide employment opportunities that include the
    chance to share in the companys success
  • Maintain an organizational environment that
    fosters individual motivation, initiative and
    creativity
  • Demonstrate good citizenship by making
    contributions to the community
  • Emphasize growth as a requirement for survival.

4
  • Based on these objectives, who is right?

or
Walter?
Carly?
5
Walter Hewletts Position
6
Carly Fiorinas Position
7
Discussion
  • Evaluate the merits and weaknesses of each
    argument. Who has the better argument, Hewlett or
    Fiorina?

8
Activity
  • Group 1 Create a print ad from Walter Hewletts
    position on the merger.
  • Group 2 Create a print ad from Carly Fiorinas
    position on the merger.

9
Actual ads from the two sides
10
W A L T E R A N D F A M I L Y
11
C A R L Y A N D H P
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