CAUSERELATED MARKETING

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CAUSE-RELATED MARKETING
Making a Difference in the Communityand Your
Bottom Line.
Designed for businesses to help local nonprofits
while
creating a positive corporate image and
increasing market share.

• You select the local charity organization you
  want to help.
• March of Dimes, Boys Girls Club, Sojourners
  Shelter, Make-A-Wish, etc
• Allow our creative department to develop your
  cause marketing message.
• Bring in a representative of your company - or
  let one of our announcers record the message that
  will help your selected charitable organization.
• Allow one or more of our radio audiences listed
  below make a difference in the community through
  your sponsored messages.

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NONPROFIT LIST
Select any of the following nonprofit
organizations to support, or support a nonprofit
of your own.

• Meals on Wheels
• Mountaineer Habitat for
  Humanity
• Read Aloud West Virginia
• Ronald McDonald House
• Special Olympics
• Union Mission
• WV Coalition Against
  Domestic Violence
• WV Kids Count Fund
• YWCA/Sojourners Shelter

• Alliance For Children
• Appalachian Center for
  Independent Living
• Big Brothers Big Sisters
• Boys Girls Club
• Central WV Aging Services
• Charleston Aids Network
• Childrens Home Society
• Christmas in April
• DARE
• Davis Child Shelter
• Dress For Success Charleston
• Goodwill

• Health Right
• March of Dimes
• Kanawha Valley Senior Services
• Kanawha-Charleston
  Humane Society
• Junior Achievement
• Literacy Volunteers
  of Kanawha County
• MADD
• Make-A-Wish Foundation
• Manna Meal

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FREE MATCHING ADS
WV Radio Corporation supplements your own
commercials with a matching number of Cause
Marketing commercialsFREE!

• Here is all you have to do to qualify
• Mention a non-profit of your choice for a minimum
  of five-seconds in your regular commercials.
• Your favorite non-profit will receive an equal
  amount of matching commercials at NO CHARGE.
• The final five-seconds of your non-profit ad will
  make mention of your business as a supporter.
• Minimum number of commercial that must be
  purchased is 250
• Maximum number of commercials that may be
  purchased is 500

All commercials run BTA Sun-Wed Equal
Distribution
Including
Morning Drive, Afternoon Drive, Mid-days,
Evenings Combined Rate can not drop below
established political rate.
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SAMPLE COPY
YOUR COMMERCIAL
NON-PROFIT COMMERCIAL
West Virginians have been donating blood for
over 50 years. Last year, fourteen million units
of blood were provided to nearly four million
patients suffering from diseases and injuries.
The American Red Cross of Kanawha and Putnam
Counties remind us all to give the gift of life
by donating blood. Call 800-GIVE-LIFE to find
out about the Kanawha Valleys next blood drive.
This message has been presented by your friends
at Acme Insurance in Teays Valley.
Why pay high bank fees? Try the Credit Union
difference where unbeatable loan and savings
rates are offered to you! At West Virginia
Credit Union, our products and services are
available to everyone who lives or works in
Kanawha and Putnam Counties. Call anytime Monday
through Saturday at 342-81-31, or visit
wvcreditunion.com. WV Credit Union reminds you
to support of our area American Red Cross during
their spring blood drive.