Lecture 1 Course Description

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Engineering Design of Products(E/ME105)Focus
GuatemalaFall Quarter 2006-2007
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E105 sign-up sheet

• Name e-mail phone Class Concentration or
• Research Area

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Professor Ken PickarTA Jeff Kranski

• E-mail Pickar_at_caltech.edu
• kranski_at_caltech.edu
• Snail mail 104-44 Thomas
• Office Thomas 101
• Classroom New Media Room
• Phone [phone](Ken) or
• [phone] (Jeff)
• Website http//www.its.caltech.edu/kpickar/
• Secy Maria Koeper X3385
• AvailabilityAnytime but no set hours
• (best to e-mail first)

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Todays lecture9/26/06

• Intro
• Administrivia
• Whats new
• Motivation (WIIFM)
• Rules of the Road
• Candidate projects and teaming exercise

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Class Times

• Tuesday, Thursday
• New Media Room (behind Einstein papers house on
  Hill St.)
• 230-400
• Additional Guest Lectures on Sustainable
  Development 5 Thursdays at 400 PM

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What is available at Caltech in Product Design
Technology Management and Entrepreneurship?

• Technology Management Courses at Caltech
• E/ME 105 Product design (Q1)
• E 102 Entrepreneurship (Q2)
• E/ME 103 Management of Technology (Q3)
• ME 71, 72
• BEM Classes including Entrepreneurship and
  Management of Technology
• Other Resources
• Caltech Engineers for a Sustainable World
• (httpwww.its.caltech.edu/esw)
• Industrial Relations Center Short courses
  (http//www.irc.caltech.edu)
• Caltech/MIT Enterprise Forum
• (www.entforum.caltech.edu)
• Caltech Entrepreneurs Club (httpwww.its.cal
  tech.edu/eclub)
• Tech Coast Angel Meetings (techcoastangels.com)
  (see instructor)

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Ken Pickars background

• PhD Low Temperature Physics
• Bell Labs
• GE Corporate RD
• AlliedSignal (Honeywell)
• Caltech 1998-
• Tech Coast Angels 1998-
• Board of Directors 3 public companies,
  start-ups, Los Angeles Regional FoodBank

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Purpose of Course

• To study the business and social context for
  developing products (Focus Guatemala)
• To study how product development is accomplished
  and to actually design a product through the
  early design stages

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Not the Purpose

• To teach you CAD tools
• Though rapid prototyping tools are available
• Formal Methods
• Semi-quantitative, qualitative Analysis
• To learn team and communications skills
• Product optimization algorithms
• To study deeply the social causes of poverty
• To learn how to start a company
• A course in Entrepreneurship will be taught in Q2
• To learn how to manage technology
• A course in Management of Technology will be
  taught in Q3

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E/ME 105

• This class is Year 3 of a collaboration with
  Caltechs Student Club Engineering for a
  Sustainable World

• Engineers for a Sustainable World is a nonprofit
  organization with a network of more than 1500
  professionals and students working to reduce
  poverty and improve global sustainability.
• Every day, people around the world struggle to
  gain access to clean water, food and shelter for
  their children, and an education to build a
  better future.
• We believe that engineers can be a part of the
  solution.

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Design of Class
Engineering Design of Products
E/ME 105
Special Needs of The Developing World
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What are we doing this year?

• Curricula
• Increasing emphasis on special issues in building
  products for the Developing World
• Project Choice
• Project choices are informed by on-the-ground
  research in Guatemala
• Teams
• First Year Caltech and Art Center
• Second year all-Caltech (scheduling difficulties)
• This year Landívar and Art Center students
• Lectures
• Non-real time for Landívar
• Integrated Parallel Lecture Series with
  Practitioners in Sustainable Development

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Why is this so complicated?

• Importance of having a customer connection in
  order to design appropriate products
• Problem How do you do this when your customer
• Lives far from you
• Has a culture that is even more remote from yours
• Solution Create a proxy customer
• Connect to customer through people who know the
  customer (or are willing to get to know the
  customer)

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What are we doing this year?

• Inter-University Teams
• Caltech
• Art Center (Tony Luna)
• University Raphael Landívar, Guatemala City

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Why?

• Guatemalan Student Team members present you with
• Experience with International Teams
• Another view of design
• Ground- truth connection with customers
• Problem identification
• Design
• Prototype testing

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Introduction of Guatemalan Team Members
Atabel Pineda ltatabelgeraldine_at_yahoo.comgt Alejand
ra Antonucci ltalejandraantonucci_at_gmail.comgt Pauli
na Quiñones ltpoulet_at_gmx.chgt Sarah Santos
ltsarahsantos_at_gmail.comgt Virginia Mosquera
ltvickymosquera_at_hotmail.comgt Julio García
lttefftrikoma_at_gmail.comgt
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(No Transcript)
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Their expertise can guide you. . .
If you can get them to agree. . .
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We worked hard day and night
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One good reason why I am teaching this course. . .
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What are we doing this year

• Course co-designer Mario Blanco
• TA Jeff Kranski
• Collaborators
• Tony Luna, Art Center
• Dean Charles MacVean, Prof Olvidio Morales,
  Francois Herrera, Oscar Arce Raphael Landivar
  University
• Mentors
• Mario Blanco, Biosimulation Center Caltech
• Luz Marina Delgado, Anthropologist
• Erick L. Solares, California Dept of
  Transportation
• Gabriel Biguria, CEO of AmigoLatino.com
• Tony Luna Art Center

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How will Caltech and Art Center students interact
with Landívar students?

• Lectures will be put on streaming video for
  Landívar students to view jointly at a different
  time.
• Each team will meet separately at least once per
  week to work on HW assignment. Suggest you use
  e-mail, wiki and Skype but means are up to you.
  Jeff can assist.

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Supplementary Lecture Series

• Five Thursdays at 400 (TBA)
• Each student writes 1-2 pages on 2 of the
  Lectures.
• What did you learn?
• How can you apply your learning to your project?
• The results will be folded into the
  participation grade

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Class Attendance Expectations

• Lectures (PowerPoint and streaming video) will be
  posted on web-site after the fact
• Landivar students need to listen to the lectures
  and attend the supplemental discussion.
• PowerPoint bullets dont contain
• Background
• Discussion
• Q and A
• Context
• All the students in the Class need to be on the
  same page
• Decide whether you want to make commitment-
  attendance taken
• Secret of success in business
• Rule 1 Show up!

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Readings

• There is an extensive list of (short) readings.
  They are designed to provoke thought. They dont
  necessarily reflect the opinion of the
  instructor.
• You are invited to contribute interesting,
  appropriate readings to our list

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Text

• The Text book, Ulrich and Eppinger third edition,
  is assigned.
• I will not have time in class to lecture on all
  of it
• You need the Textbook readings to build your
  product

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Case Study

• We will read and discuss histories of successful
  and unsuccessful projects in developing
  companies.
• The challenge for each team is to analyze what
  makes the difference.

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Presentation Format

• There will be a number of short (and longer)
  student presentations throughout the quarter.
• Some advice
• Dont wing it, Dont ramble
• Rotate amongst team members
• Dont talk to the screen, dont declaim
• E-mail copies of presentation and accompanying
  paper before Lecture
• Most Important All Teams must do all assignments
  whether they present or not!

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What are we doing this year?

• Final gala presentation
• Best paper contest
• Presentation to Guests
• Guatemalan team members will join us in Pasadena
  (you will host them)
• Poster session
• Streaming video
• Best paper award 1000 to pursue project

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Grading

• Grade or P/F (but whole team must be the same
  status)
• 20 HW, 20 Midterm Assignment 30 Final Term
  Assignment, 20 class participation, 10 Team
  contributor
• All grades are designed to assess knowledge of
  the design process, insight into market, and
  ingenuity/ appropriateness in Design

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DFX

• Use tools described in Class including the
  following tools. Use minimum of 8
• Use tools described in Class including at least 8
  of the following tools (should some of these be
  required?)
• Design for appropriateness in the chosen market
• Design for Sustainability
• Design for the Environment
• ROI and Financial Considerations
• Market Research

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DFX continued

• Design for Manufacturability and Assembly
• Systems Architecture Considerations
• Product Platforms
• Risk Mitigation Analysis
• Test and Testability
• Design for Cost (typically very low!)
• Design for Maintainability
• Human Interface- Ergonomic Design
• Quality Design

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Shop assistance

• Please contact John Van Deusen
• ME Shop

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Why is this class of interest to Caltech
students?

• For people interested in development
• Knowledge of real world conditions
• Examples of successful and unsuccessful
  approaches
• Barriers Economic, Cultural, Social
• The role of capitalism in addressing some of
  these issues

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Why is this important to Caltech students?
(WIIFM?)

• For people going into industry
• What kind of company will you work in? Results
  are applicable to
• Established corporation or new start-up
• Consultancies
• All industries
• All technologies
• e.g. Applicable to systems, software/hardware,
• Why now?
• Product design has changed significantly over the
  last 20 years
• Not well-documented
• Globalized
• Why me?.
• To help decide whether this is for you
• Intense teaming experience
• To provide a more sophisticated understanding of
  how products are made

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Why is this important to Caltech students?
(WIIFM?)
For people going into academic research Research
is the input parameter into product design and/or
uses the output of product design
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The Dilemma
Doing Good
Doing well
?
This class is designed to help you find the
balance
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A word on teams

• Feedback shows that this is an area that needs
  improvement
• Schedule engineering
• Running a meeting- too much wheel spinning
• Equality of Effort
• Occasional blow-up
• Having international teams wont make this easier
• Language and Culture
• Telecommunications
• Differing academic schedules
• Different grading

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Team Projects Milestones

• Step Deadlines
• Form a team 9/28
• Choose a project 10/3
• Project approval 10/05
• Market Research Plan 10/10
• Architecture Plan 10/24
• Midterm Presentation 11/2
• Final presentations 12/04?

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Form a Team

• Suggest teams of 3-4 (tops). One Guatemalan
  student on each team
• Some bases for choice
• Compatibility
• Diversity
• Challenge
• Dependability
• Choose carefully- but decisions are reversible
• Each member of the team has at least one
  Leadership Role plus each assists the other in
  their roles. Roles can rotate.
• Leadership Role examples
• Program Manager
• Marketing
• Systems Engineering
• Component Design
• Producability

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Summary Formation of Teams

• Consider people you think you might want to work
  with.
• Consider ideas for products
• Consider rules of the road
• Present Teams to me on Thursday
• Present projects to me next Tuesday
• Choices are reversible!

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Examples of Team Projects

• Primary
• A product or service that will help people in
  Guatemala using appropriate technologies. We
  will provide candidate projects or you may choose
  your own
• Secondary
• A product that addresses the needs of people with
  disabilities based on original thinking rather
  than adaptive design. The product should be
  affordable, mass producible, discreet and
  adaptable, while offering the user dignity
• A product based on Caltech Research

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Introductions

• Who are you?
• What are you studying?
• What are your reasons for taking the Course?

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Jeff Kranski

• List of candidate projects

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Team Formation Exercise
Read and gather around projects that sound
interesting to you Read and gather around people
who are interesting to you Goal Teams by
Thursday, Projects by next Tuesday