Rise Of Explainer Videos

1
THE RISE OF EXPLAINER VIDEOS ON COMPANY//BRAND
WEBSITES
2
What Are Explainer Videos?

• The explainer video is usually the first thing
  showcased on the home page of a website.
• Instead of clicking around to understand a
  company or brands mission or goals, the
  explainer video presents informational content to
  the viewer immediately, comprehensively, and in
  simple terms
• Often utilizes with animation
• i.e. white board animation

3
The Explainer Video is the New Inforgraphic

• what infographics can't do is entertain, or
  explain in a way that a video does. Videos have
  the unique ability to not only visualize a
  message, but also add entertaining motion effects
  and sound creating a much more powerful effect
  on the message delivered Jim Kukral, The
  Huffington Post

4
Tips For Creating a Catchy Explainer Video

• Explainer videos should be quick-- no more than
  four minutes long
• Put your message in the first 30 seconds
• Speak directly to the audience
• Tell a story
• Dont shy away from humor, but dont overdo it!

5
Trending Whiteboard Animation Explainer Videos

• With a dry-erase board and marker, an artist to
  sketches an easy, aesthetically delightful visual
  for viewers to follow.
• Whiteboard animation is not limited to dry-erase
  boards. Storyboards made with a simple ball point
  pen and computer paper are popular as well.
• An amicable voice accompanies the animation as it
  proceeds, making user-friendly sense of what the
  animation is all about and how it represents a
  company.

6
Dropbox Explainer Video Success

• Without spending money on advertising, Dropbox
  grew exponentially, from 0 users to 100 million,
  within five years.

7
DELIGHTED ABOUT DROPBOX HOW DID THEY DO IT?

• Viral sharing techniques (Dropbox users shared
  the website to earn additional storage space)
• And, an exceptionally friendly explainer video.
• Dropboxs website only showcased two features an
  explainer video and a download button.
• After viewers clicked on the explainer video,
  they were sold. Thanks to the explainer video,
  people downloaded Dropbox and shared its software
  to millions of users.

8
Dropbox Explainer Video Success

• When you do the math with 100 million users,
  thats 10 million extra customers simply from
  using an explainer video. With an estimated 4.80
  of revenue per customer thats an extra
  48,000,000 in revenue per year. Andrew Angus,
  SwitchVideo

9

• Shoplet is the leading purely online office
  supply retailer. Founded in 1994, Shoplet is one
  of the original e-marketplaces.
• We specialize in office supplies and have a great
  variety in Ink and Toner Supplies as well as
  Break room supplies.

10
Examples of Successful Explainer Videos

• -Idea Rocket Animation Studios
  http//vimeo.com/68870439
• -Dropbox http//www.youtube.com/watch?vw4eTR7tci
  6A
• -Pintrest http//www.youtube.com/watch?featurepl
  ayer_embeddedvoJzD4vF5dFA
• -Flashdrive Pros http//www.youtube.com/watch?fea
  tureplayer_embeddedvsJnAyUzDVc0

11
SOURCES

• http//techcrunch.com/2009/10/11/the-underutilized
  -power-of-the-video-demo-to-explain-what-the-hell-
  you-actually-do/
• http//www.huffingtonpost.com/jim-kukral/social-me
  dia-marketing-videos-_b_1895514.html
• http//www.switchvideo.com/blog/2013/01/10/how-an-
  explainer-video-helped-dropbox-grow-from-0-to-100-
  million-users/