Keys To A Successful Tradeshow Giveaway

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Keys To A Successful Tradeshow Giveaway
PRESENTED BY
http//www.shopletpromos.com/ Shoplet_Promos Sho
plet.Promos

• Presented by Shoplet Promos

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Going to buy a tradeshow giveaway?
Now what?

• You need to answer 4 questions

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4 questions to ask

• 1. What is the goal for the tradeshow?
• 2. Who will receive these promotional products?
• 3. What is my budget?
• 4. WHAT SHOULD I BUY????

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Goal?

• What do I want to accomplish?
• Choose an overall goal - examples
• Brand Awareness
• Generate Leads
• Social Buzz
• Choose quantifiable goals - examples
• Talk to 8 key clients
• Increase Facebook Likes by 100
• Raise Brand Awareness by 10

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Recipients?

• Who will be receiving this promotional product?
• Your Target Market
• Stay within your brand
• Dont mistake giveaway for careless
• What would your typical consumer think of
  giveaway product?
• Tradeshow Participants
• Will your target market make up large ?
• If not, reconsider goal for the tradeshow

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Budget?

• With literally hundreds of tradeshow giveaway
  options, your budget is KEY
• Being cost effective (ex. BIC Clic Stic) will
  allow you to purchase more with your budget
  leading to more people seeing your logo and more
  impressions
• High quality Custom Polo Shirts may be kept
  longer by recipient. These can also be worn by
  your team or given out to key clients

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Final Choice

• So many different options!
• It depends on your goal and target market!

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Final Choice

• Here are some suggestions
• Custom Tote Bag
• Custom Sports Bottle
• Custom Lanyards
• Custom Polo Shirt

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Colors

• Unlike a clothing line, you cant offer many
  different color options
• Does it compliment your logo design?
• Does it fit within your brand colors?

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Sizes

• If you dont know exact sizes, choose a nice
  distribution of sizes
• XS to XXXL

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Variety

• Dont forget to get Mens, Womens and Youth
  T-Shirts if applicable!

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Final Tip

• Have fun!
• Tradeshows are the perfect time to work AND play ?

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Presented by

• Shoplet Promos
• For all your promotional product needs!