5 Branding Tips From Established Companies

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5 Branding Tips from Established Companies
blog.act ivat e me dia.com /po st/55176902216/5-
branding- tips- f ro m- established- co
mpanies Branding is somet hing t hat def ines
your business image. It s t hat unique f eat
ure t hat makes your business not iceable,
especially if youre in a sat urat ed market .
The biggest companies in t he world are known f
or t heir very recogniz able brands.

• What comes to mind when you see the twin golden
  arches? McDonalds! What about that silver apple?
  Of course, the brand of the same name. Start- up
  and up- and- about businesses have so much to
  learn from these big- name multinationals when it
  comes to branding. Theyve been there and done
  that and theyve had their shares of branding
  mishaps and glory, so take it from the experts!
• From Apple Dare to be Dif f erent
• One of the best lessons that start- up businesses
  can learn from the giant phone- maker is to stand
  for something to define your business identity.
  Thats why Apples founder, the late Steve Jobs,
  would always tell entrepreneurs not to follow
  convention. Be dare to be different and always
  stand firm for whatever you believe in. In short,
  dont be a crowd pleaser all the time, but
  master your target market and focus on giving
  them a clear message. This will polariz e
  your market and make your brand truly recogniz
  able and unforgettable.
• From Starbucks People First, Dont Sacrif ice
  Quality
• Starbucks founder Howard Schultz said that
  Starbucks is not a coffee company that serves
  people. Rather, its a people company that
  serves coffee. Always put your customers first
  more than anything else. Always aim to give them
  the very best that you have. After all, nothing
  beats quality, so dont ever dare take it for
  granted just because you want to save a dime.
  Putting quality on top of your list establishes
  your business image as a trustworthy
  establishment thats worth spending every buck.
• From McDonalds Build Your Connections
• McDonalds golden twin arches is one of the most
  recogniz able brands in the world, but what
  enabled the fast- food giant to really entrench
  into the global market? Forbes explains that the
  giant multinational boasts of building strong
  connections that spread throughout different
  consumer segments. Likewise, McDonalds has
  successfully established connection at each of
  three significant levels functional, brand
  differentiation and higher- order emotional.
  McDonalds branches are also strategically and
  conveniently located, and they boast of fast,
  easy service and affordability. But what makes
  McDonalds really a branding winner is the
  rewarding and indulging feeling that it offers to
  any diner who comes by.

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• From the Olsen Twins Dont Rely on Your
  Celebrity Status Know Your Craf t and Be Unique
• A lot of celebrities have parlayed on their
  celebrity status to sell their own fashion
  labels. But not too many of them are as
  successful as Mary- Kate and Ashley Olsen, former
  child stars who now run a billion- dollar
  merchandising empire called DualStar. Their
  branding secret? They dont try to stamp their
  names on their products. They even hired a front
  man! But what makes them really successful is
  that they are actively involved in running their
  clothing line. Running a fashion company, its
  just as important to understand numbers as it is
  to have a design point of view, Mary- Kate said
  in an interview with Newsweek.
• From Google Dont Put Too Much Ef f ort on
  Market Research
• One of Googles biggest branding secrets is not
  overly performing market research, rather, the
  search engine giant was busier with enhancing
  technology and innovating the market. They
  learned a lesson from other hot brands that fiz z
  led because they were obsessed with meeting
  consumer needs. For Google, its really all about
  building your brand from personal inspiration.
  Building satisfaction only follows next Tweet
  this.
• About the author
• Manilyn Moreno is a freelance writer and event
  planner. At present, she is the Online Marketing
  and Content Manager for a catering software
  company.
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