5 questions you need to ask your SEO team

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5 questions you need to ask your SEO team
blo g.act ivat emedia.co m /post
/55178974213/5-quest ions-you-need-t
o-ask-your-seo-t eam
SEO is changing. Recent changes by G o o gle
have made it increasingly di?cult , and in so me
cases risky, t o chase t ho se all impo rt ant
rankings. Whet her yo u have an agency o r an int
ernal t eam wo rking o n yo ur SEO campaign, t
here are so me vit al quest io ns t hat yo u
need t o ask, t o ensure t hat t he wo rk t hat
yo u are do ing is o n t he right t rack.
Quest ion 1 What is your cont ent st rat
egy? S EO may be changing, but the re is
one thing that re mains as important as it
has e ve r be e n and that is conte nt. You ne
e d to ?nd out if your S EO te am has Good
ide as for inte re s ting, e ngaging and above
all s hare able conte nt. The re s ource to
cre ate this conte nt. Re lations hips that
the y can le ve rage for the publis hing and
s haring of this conte nt. Quest ion 2 What is
your policy on anchor t ext ? Anchor te xt
re fe rs to the word or phras e that links
back to your s ite . His torically, many S EOs
had a policy of us ing what is known as e
xact match anchor te xt, which e s s e ntially
me ant that the e xact te rm that you we re
looking to rank for would be linke d. Google
has re ce ntly cracke d down on this , pe nalis
ing s ite s with a large numbe r of e xact
match links , s o it is now vital to e ns ure
that links come from a varie ty of phras e s
, both brande d and ge ne ric. For e xample ,
AS OS S EO te am might us e the following
anchor te xt for the ir me ns s hoe s page
me ns s hoe s s hoe s for me n late s t
range of me ns s hoe s AS OS me ns s hoe
s buy me ns s hoe s at AS OS Quest ion 3
How will you ensure t hat our link prof ile
looks nat ural? Having links from a varie ty
of di?e re nt type s of we bs ite is incre as
ingly important, s o you ne e d to e ns ure
that your S EO te am is s taying unde r the
radar by us ing
2

• s e ve ral type s of links , including but not
  limite d to Gue s t blog pos ts
• Editorial fe ature s
• Pre s s re le as e s S ocial me dia Quality
  dire ctorie s
• Quest ion 4 What propriet ary sof t ware are
  you using?
• Compe titive advantage is e ve rything in S
  EO, s o you s hould e s tablis h what s oftware
  your S EO te am is us ing that is unique to
  the m and how the y are going to us e this
  to give you the e dge .
• Quest ion 5 What is your plan B?
• Inte r?oras re ce nt S EO dis as te r de mons
  trate d that the re is a ce rtain amount of
  vulne rability in all S EO activity. The re
  fore , you ne e d to e ns ure that s hould you
  re ce ive a pe nalty, the re is a plan in
  place to re cove r rankings as quickly as
  pos s ible .
• As k your S EO te am about the ir e xpe rie
  nce in us ing the Dis avow tool, re -inclus ion
  re que s ts and if all e ls e fails , make s
  ure that you have an Adwords campaign for your
  brand te rm and re ve nue -driving ke ywords s
  e t up and re ady to go.
• About t he aut hor
• Martin Harris on is a dire ctor at Copify, one
  of the worlds le ading conte nt marke ting s
  e rvice s . Copify s upplie s inte rne t marke
  ting age ncie s and e comme rce clie nts with
  quality conte nt, writte n by a ne twork of
  approve d fre e lance copywrite rs .
• Need help wit h your digit al st rat egy?