A critique of the David Clulow mobile website - PowerPoint PPT Presentation

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A critique of the David Clulow mobile website

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When we asked the developer community to critique the new mobile website we created for high street retailer David Clulow, we thought the feedback would help to help businesses looking to build a mobile website. We think it did just that… – PowerPoint PPT presentation

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Title: A critique of the David Clulow mobile website


1
A critique of the David Clulow mobile website
blog.act ivat e me dia.com /po st/55787760254/a-
critique- o f - the- david- clulo w- mo bile-
website
Whe n we a s k t he de ve lo pe r co m m unit y
t o crit ique t he ne w m o bile we bs it e
we cre a t e d f o r high s t re e t re t a
ile r Da vid Clulo w, we t ho ught t he f e e
dba ck wo uld he lp t o he lp bus ine s s e s
lo o king t o build a m o bile we bs it e . We
t hink it did jus t t ha t
He r e a r e o u r to p 5 u s e fu l cr i ti
q u e s o f th e Da vi d Cl u l o w m o b i l
e we b s i te a s p r o vi d e d b y fe l l
o w we b d e ve l o p e r s . We h a ve i n cl
u d e d ke y ta ke a wa ys to s u m m a r i s
e th e m a i n p o i n ts fo r e a ch p i e
ce o f fe e d b a ck. FEEDBACK 1 Th e s i
te l o o ks fr e s h , s e r i o u s a n d tr
u s two r th y. I wo u l d s l o w d o wn th e
s l i d i n g va l u e p r o p o s i ti o n s
o n th e l a n d i n g p a g e . I ca n t r e
a d th e m
2
q u i ck e n o u g h . It ta ke s q u i te a
wh i l e to fi g u r e wh a t th e s i te i
s a l l a b o u t. I a l s o fe e l th a t yo
u s h o u l d a d d r e s s two typ e s o f
p e o p l e o n yo u r l a n d i n g p a g e
wi th m o r e d e ta i l s . Th e fi r s t ti m
e vi s i to r wh o a s ks - wh a t a r e yo
u d o i n g wh y s h o u l d i tr u s t yo
u . Th e s e co n d typ e - p e o p l e s e a
r ch i n g fo r m o d u l e a s ki n g wh y s
h o u l d I p u r ch a s e fr o m th e s e g
u ys . P u t yo u r s e l f i n th e i r s h o
e s a n d yo u wi l l p r o b a b l y fi n d
o u t wh a t e l s e to i m p r o ve . Ke y t
ake aways Cl e a n d e s i g n Im m e d i a
te l y co m m u n i ca te wh a t yo u d o Im m
e d i a te l y vi s i b l e va l u e p r o p o
s i ti o n An i m a ti o n s a t a m o d e r a
te p a ce Es ta b l i s h tr u s t S e g m e
n t th e vi s i to r s
FEEDBACK 2
3
  • Th e s i te d e s i g n i s n i ce . Cl e a n
    .
  • I s u p p o s e th e cu s to m e r wa n te d
    th e o ve r l y o b vi o u s co o ki e p o l i
    cy p o s te d ? Ne a r l y a l l
  • s i te s u s e co o ki e s a n d s u ch a
    wa r n i n g i s n o t r e a l l y n e ce s s a
    r y. Al s o , I p e r s o n a l l y wo u l d ch u
    n k th e s l i d e r o n m o b i l e ve r s i
    o n , b u t I wo u l d b e t th e s i te o wn
    e r r e q u e s te d b o th .
  • La s tl y, wh y i s th e r e a m o b i l e ve
    r s i o n , b u t n o ta b l e t ve r s i o n ?
    I wo u l d th i n k th i s n e e d s to b e a
    tte n d e d to wi th a r e s p o n s i ve d
    e s i g n o r s o m e th i n g .
  • Ke y t ake aways
  • B e a wa r e o f h o w m e s s a g e s l o o k
    o n a s m a l l e r s cr e e n
  • P r i o r i ti s e wh i ch e l e m e n ts to
    i n cl u d e / e xcl u d e fr o m m o b i l e
    ve r s i o n
  • Fi n d th e r i g h t s o l u ti o n fo r th
    e ci r cu m s ta n ce -i f o n l y a n i n s i
    g n i fi ca n t n u m b e r o f
  • u s e r s a cce s s th e s i te vi a a n i
    P a d , yo u h a ve l e s s b u d g e t o r
    ti m e , th e n yo u n e e d to a d j u s t yo
    u r s o l u ti o n a cco r d i n g l y
  • FEEDBACK 3
  • It m a y b e j u s t m e b u t a s o n e s cr
    o l l s d o wn o n a s m a r tp h o n e , i t
    ca n g e t co n fu s i n g fo r u s e r s a s
    to wh i ch n a m e a n d p r i ce g o e s
    wi th wh i ch i m a g e . S o m e ti m e s a
    b o x b o r d e r , b a ckg r o u n d co l o r ,
    o r j u s t s p a ci n g ca n h e l p e l i m
    i n a te th i s i s s u e .
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