Title: Welsom
1Vacuum deployment of MSRS Technologies CP1
polyimide 20-meter boom (source NASA)
Welsom Space Power Business Plan
A lucrative opportunity in PV solar arrays for
space based energy creation V5.7 23. April 2009
Breakthrough Technology for the fossil fuel free
economy
2State of the Art in PV for space applications
- State of the art for PV power in space are
GaInP/GaAs/GaInAs crystalline cells/arrays - lt28 efficiency (a-Si lt10)
- 120-180 W/kg specific power for deployable arrays
(too heavy for GW scale) - Only two large suppliers Boeing and Sharp
- Up to 1000 /W market price for PV modules for
communication satellites - ISS Solar arrays were sold at 1700 /W!
- Market leader US Boeing Spectrolab, annual
production lt 1.3MW or lt1 of total PV world
market 1.3GWpa - Space PV is today still a niche market, but with
gt1 B annual turnover!
3Driving forces in innovation for space PV
- Historically, push for smallest possible area for
fear of space debris impact on communication
satellites - No thin film technology available that survives
space environmental conditions up to date - Highest areal efficiency for decades only path to
improved performance - But if one factor is not critical in space, it
is SPACE! (after all it is called space by
definition) - Lower areal efficiency but superior weight
dramatically pushes specific power W/kg, which is
far more important in space applications due to
launch cost of gt 10000/kg
History
W/m2
W/kg
4Why is PV for space advancing so slowly?
- Extremely high entry barriers for newcomers due
to complex space heritage requirements - Bureacratic hurdles in government organisations
like NASA, ESA preventing disruptive innovation - Limited public private partnerships so far in
driving innovation - Perception based on historic experience, space
applications are considered intrinsically long in
transfer from laboratory to real use - BUT
- Strong private US entrepreneurs entering the
space market due to liberalization and lack of
NASA funding, such as Richard Branson, Bigelow
Aerospace, SpaceX are pushing innovation and
increase market dynamics - Global cooperations not only encouraged but
actively pushed, unleashing unprecedented
synergies in radical innovations such as SBSP
5What is the key strength of Switzerland?
- Switzerland is the worlds pioneer in thin film
photovoltaic basic research, pushed since 1994 by
University of Neuchâtel, PV laboratory of IMT - IMT ist the established long term strategic
partner of Oerlikon OC Solar, operating the
industrial PV RD Lab Oerlikon SPTec in Neuchâtel
since 2003 - IMT is the scientific partner of Bertrand
Piccards Solar Impulse Project
www.solarimpulse.com - A private consultant is expert technology and
business consultant with relevant PV industry
background including cost of ownership and
manufacturing know how.
6What led to the global WELSOM consortium?
- Independent discovery by US private entrepreneur
Kevin Reed, looking for innovative solutions in
retinal implant structures with photosensitive
materials - Unique UV sensitive polymers by US Mantech-SRS
company proved of superior dual use also for
large area PV thin film applications, discovered
in 2005 - First scientific publication at PV conference in
Hawaii 2006 - After intense lobbying pushed by Kevin Reed,
global partners could be convinced to seriously
look into a cooperation both in core group and
supply chain - Nearly two years of negotations led by Reed, a
private consultant and IMT led to a worldwide
exclusive technology contract for
commercialization of thin film based PV
technology for space applications, signed in
September 2007 - Welsom has a global monopoly for ultralight
advanced PV technology for space!
7Welsom Executive summary
- Welsom Weightless Solar Modules, acronym by
Consortium partners - Welsom has proprietary technology to produce
space solar power arrays that are 35 times
lighter and 100 times smaller in stowed volume
than existing arrays. - Welsom will use this technology to produce solar
power systems for space and high altitude
applications in the 10-100 kW range. - Our unique selling proposition (USP) Welsom can
manufacture these leading products at one tenth
of the price of our competitors. - Welsom currently seeks 1.2M as the first stage
of a 21.6M 3-tranche investment with a 5-year
IRR of 48. - The initial 1.2M investment can be returned in 4
years with an IRR of 50. Optional is a right to
convert cash contribution to equity after
incorporation - Preferred is MOU combining first two funding
stages in one contract to extend planning
security, 1.2M and 2.7M with separate equity
conversion factor, release of second stage based
on successful milestone 0 (proof of concept)
8Company overview
- Welsom is currently organized as a contract among
partners of a consortium with the intent to
incorporate in Switzerland, HQ preferred in Zug. - Consortium members include
- Institut de Microtechniques Photovoltaic
Laboratories, University of Neuchâtel (IMT),
Switzerland. - Mantech-SRS Technologies, Inc. of Huntsville
(MSRS), Alabama, USA - SESCRC Bioengineering Research, Anaheim,
California, USA - Private business and PV technology consultant,
Switzerland.
9Product summary
- Flexible, thin-film expanding-deployable solar
arrays for space applications. - Superior power density.
- Radiation resistant.
- Intra-panel connections etched in silicon.
- Modular design scalable to very large arrays.
- Two types of deployment concepts
Strategic partner for mass production of TF
contacting process required
10Competitive advantage
- Flexible, thin-film expanding-deployable solar
arrays for space applications. - Exclusive access to NASA-developed LaRC-CP1 and
MSRS-developed CORIN polymers - Flight-tested with ultra lightweight superstrates
and radiation resistance. - Exclusive access to Oerlikon's terrestrial-based
solar power array equipment - Based on Welsoms relationship with IMT.
- Exclusive access to IMT's thin-film talent,
know-how, and relevant IP. - First mover advantages
- First thin-film, flexible arrays for space
applications. - Preparations underway for flight demonstration
aboard Genesis-2 commercial space station. - Will have production equipment ready to go
shortly after flight testing. - All the advantages result in a unique selling
proposition for Welsom We can manufacture our
products at one tenth of the price of our
competitors!
11Comparative advantage
Crystalline silicon
Triple junction
Scarlet (stretched lens)
LaRC-CP1 a-SIH
CORINTM a-SiH
CIGS
Products ? ? Properties
Technology readiness
mature, in common usage
some flight experience
flown in ISS, lab cells tested
manufactured lab tested for atomic oxygen
lab cells have been tested
mature, in common usage
Cell efficiency at end-of life
8 - 10
24 - 30
24 - 30
8 - 9
8 - 9
12 - 14
Power density of array (W/kg)
20 - 40
80 - 180
150
1'370
1'370
120?
Radiation resistance GEO
low
high
high
superior
superior
high
low
high
unknown
low
high
high
Atomic oxygen resistance LEO
Scalability to large space arrays
limited by launch volume
limited by launch volume
difficult because of precision deployment
very easy
very easy
limited by array design
Relative cost
low - medium
high
very low
very low
medium
high
12Industry outlook
13Our demand assumptions
14Demand and sales forecast
15Major potential customers
16Marketing plan
- Segments
- Start with New Space and gain credibility.
- Develop a niche in commercial communication
satellites by moving to a multi-segment customer
such as EADS Astrium. - Leapfrog to other multi-segment customers to
enter additional segments. - Channels
- Use marketing managers where necessary.
- Utilize aerospace marketing firms in foreign
markets. - Pricing
- Start with 200 / W for New space ? 80 customer
savings. - Charge 400 / W after that ? 60 customer
savings. - Reduce price afterwards, as new competition
demands. - With our extremely high margins, there is plenty
of room to manoeuvre!
17Business model
? IMT RD is a very important part of the Welsom
business. Different applications and / or market
segments will require dedicated products. IMT
will receive a percentage of the after tax
profits, with a defined cap level for strategic
RD.
? MSRS will be the main supplier, with exclusive
delivery of glass coated with CP1 or CORIN
polymer. Processing of the 1.4 m2 modules will be
done by WELSOM, while the cell deposition will be
sub-contracted to provider(s) using Oerlikon
equipment. Solar modules will be directly sold to
integrators (e.g. Kayser Threde) or assembled by
MSRS into large arrays to be sold again to
satellite or HAA manufacturers.
18Thin film solar module production
Clean room
19Phases and milestones
20Roadmap
21Ownership and control
- Legal entity
- Currently a contractual consortium.
- Soon a corporation with Swiss headquarters in
Zug. - Ownership plan
- Consortium members 36
- Management 25
- Investor(s) 39
- Board of directors with representatives from
- Consortium
- Management
- Investor(s)
- Outside
- Scientific advisory board.
22Financial results
23Total capital needs
24Return for investors
25Risk summary
1.1 Business Market slow
6.2 Inadequate Project management
high
1.2 Business Competition
m-h
6.1 Insufficient stakeholder support
medium
l-m
low
5.2 High partner dependence
2.Resources insufficient
light
5.1 Partner out of business
l-m
medium
3.Organisation Grows too fast
4.2 Technology Space / lifetime
m-h
heavy
4.1 Technology 1.4 m2 array
26Risk assessment
Potential risks
Area
Likely consequences
Mitigation
P
C
Prod
Start sales process earlier
lm 2
mh 4
8
Sales targets missed
1. Business
- Market slow to materialize
Financial issues (price,cost)
Price more agressively
l 1
mh 4
4
Closely monitor progress set up plan to find
resources quickly if case occurs.
lm 2
m 3
6
Need more staff ? impact on cost
Insufficient resources to execute project
2. Resources
3. Organisation
Put admin processes in place from beginning
m 3
lm 2
6
Company grows too fast Admin cannot keep up with
prodsales
Delays, customer dissatisfaction
lm 2
mh 4
8
Monitor program closely
Sales late
4. Technology
- Demo of 1.4 m2 array late
lm 2
mh 5
10
Step up QC
Production / delivery delay
5
Negotiate exit liability contract
Severe delay / alternative partner or material
search
l 1
h 5
5. External influences
Production delay / customer and reputation loss
lm 2
h 5
10
Negotiate delivery liability contract clause
- High dependence on partner
3
Production / delivery delay
l 1
m 3
Negotiate liability contract clause
- Insufficient stakeholder support
6. Project execution
Production / delivery delay
l 1
m 3
3
Step up QC and coaching
- Inadequate project management
- Probability high5 medium-high4
medium3 low-medium2 low1 - Consequences heavy5 medium-heavy4 medium3
light-medium2 light1
27Contact
- The detailed Businessplan can be obtained after
signing an NDA with the Welsom Consortium - Please contact
- Mr. Kevin Reed Msc. , CMO SESCRC/ Welsom Space
Power - 914 N. Fairview Street, Anaheim CA 92801
- Tel. 01 (714) 213-6857, Email kreed_at_welsomspacepo
wer.com - WELSOM consortium will be leading the discussions
with investors