HoneyBaked Technology

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HoneyBaked Technology

• Company Strategic Driver
• Order Anywhere, Fulfill Anywhere

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Agenda

• Company Overview
• Strategic Drivers
• Retail, Restaurant, Catering Catalog
• Order Anywhere, Fulfill Anywhere
• Holiday Considerations

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Company Overview

• The Original HoneyBaked Ham Co. of Georgia, Inc.
• 1 of 4 HoneyBaked Divisions under the brand.
• All are privately held, family owned.

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Founder - Harry Hoenselaar
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The HoneyBaked Ham
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New Products Are Arriving Regularly . . .
Whole Roasted Turkey
BBQ Roast
Pork Loin
Prime Rib
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Newest Arrivals
Rack of Pork Loin
Prime Rib
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Other Products
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More Products
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HoneyBaked of Georgia -15 States, 150 stores
(corp. fran.)
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HoneyBaked Acquires Heavenly - 202 Franchise
Stores
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HoneyBaked of GA Franchise Management in 80 of US
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Business Technology Drivers Holiday
Considerations

• 60 of annual sales in 2 weeks. 50 of that is in
  2 days.
• All processes and systems must be scaled to the
  holiday.
• Holiday Driven Technology
• Bar Code Scanning
• Credit Authorization/Settlement
• Scaleable Bandwidth
• Security Cameras

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Business Technology Drivers Holiday
Considerations

• Order Anywhere, Fulfill Anywhere
• Instore
• Retail
• Restaurant
• Catering
• Catalog
• Web Sales
• B2B Direct Sales

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Business Technology Drivers Expanding Product
Offerings

• From 1-2 products to 40.
• Changing Reporting Needs
• POS Flexibility
• Supply Chain Complexity
• Inventory Management
• Sales Forecasting
• New Sales Process
• Selling Metrics

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Evolution of our Enterprise Order Entry System
In 1998 we outsourced 3 customer facing points of
sale, Catalog/B2B Web. A failure of the ASD
system reminded us that no matter what we tell a
vendor about the scale of our holiday, they
underestimate the impact.
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Evolution of our Enterprise Order Entry System
In January of 2000 we took our RMS POS and
morphed it into a Catalog/B2B system in about 3
weeks. We had to enable the upcoming Easter
holiday, and felt that it was our only option.
We also began to use a shopping cart provider
based on low cost and ease of integration.
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Evolution of our Enterprise Order Entry System
During the Spring of 2000 we built
requirements for a new catalog/B2B system and
built a new system CMS II. This product was
designed to be highly scalable and extendable to
all channels. We also moved our web cart to a
new vendor that had a more powerful web cart.
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Evolution of our Enterprise Order Entry System

• During the Summer of 2002 we extended CMS to
  our retails, replacing our 8 year old RMS pos.
  This provided us the capability to flow orders
  directly into the store pos.
• No more re-keying of orders.
• Real-time transaction data

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Evolution of our Enterprise Order Entry System
This year, we will deploy the CMS application
to the web which completes the design intent to
enable order anywhere, fulfill anywhere
capability. All orders flow seamlessly
between each stand-alone system, utilizing
whatever connectivity is available.
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Technology ConsiderationsHoliday Impact

• Internet Bandwidth Changes from VPN

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CMS - Customer Management SystemCatalog

• Created after holiday outsourcing disaster in
  Catalog Operation.
• Built in 4 weeks to get through Easter
• Re-Built in summer for Big Holiday
• Re-built from Full Requirements
• Available To Promise / scheduler
• Interfaces to WEB

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CMS2 - Customer Management SystemCatalog and
Retail

• Same database order flow
• Real-time replication in store
• Real-time transaction flow to and from corporate
• B2B orders fulfill Catalog or Retail
• Enterprise visibility
• High Recoverability

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CMS3 - Customer Management SystemCatalog, Retail
Web(Future)

• Same database order anywhere, fulfill anywhere
• Real Time ATP all channels
• Real-time transaction flow to and from corporate
• B2B Web orders fulfill Catalog or Retail
• Enterprise visibility
• High Availability