Using Technology to Engage Captive and Fleeting Audiences

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Using Technology to Engage Captive and Fleeting
Audiences
Rhonda Conlon North Carolina State
University Rhonda_Conlon_at_ncsu.edu Twitter rconlon
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Snoozing through PowerPoint?
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Common presentation tips

• Use visuals
• Follow the Rule of Six
• Practice
• Include interaction

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Barriers to interaction

• Room layout
• Time
• Group size
• Topic sensitivity
• More?

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Possible solution Clickers
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Channel Setting Instructions for ResponseCard
RF1. Press and release the "GO" button.2.
While the light is flashing red and green, enter
the 2 digit channel code (ie. channel 1 01,
channel 21 21).3. After the second digit is
entered, Press and release the "GO"
button.Press and release the "1/A" button. The
light should flash yellow to confirm.
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What do you know about Clickers?

• Nothing
• A little
• Some
• A lot

Sample horizontal bar chart slide with simulated
data.
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Clickers Response systems (RS)

• Response card
• USB Receiver
• Software (RS and PPT)
• Computer
• Various brands
• Your university may standardize

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Why ask questions with Clickers?

• Create an ice breaker
• Assess understanding
• Conduct polls
• Obtain 100 feedback
• Generate discussion
• Create graphical output

?
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Examples in Extension

• Discussing sensitive issues
• finances, diet, food handling
• Judging contest entries
• Polling to assess content understanding
• Making before and after comparisons
• assess attitude change

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Answer displays
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(No Transcript)
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Which region are you from?

• Western
• North Central
• Southern
• Northeast
• Other

Sample horizontal bar chart slide with simulated
data.
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Ever catch your audience snoozing?

• Yes
• No
• Abstain

Sample yes/no/abstain chart with simulated data.
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Reports

• Demographics
• Comparative scoring
• Participant results
• Others

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Restricted Uses

• RS can track attendance and assign grades
• Human Subjects Compliance Restrictions apply
• In Extension settings, should not
• Keep participant lists with personal or
  demographic information
• Tie devices to individuals
• Track responses for scoring or testing purposes

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Which meal is more nutritious?

• Waffles
• Chicken

Sample picture slide and chart with simulated
data.
Photos 1. http//www.flickr.com/photos/lolagetz/
418390723/ 2. http//www.flickr.com/photos/digital
_sean/2441014442/

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Clickers promote interaction

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

Sample Likert scale chart with simulated data.
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What about our fleeting audiences?
Photo http//www.flickr.com/photos/fisheystream/2
475126500/
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Trends

• Mobile devices are everywhere
• People create online information, not just
  consume
• Google has become a verb
• Destination web sites are losing ground
• Average site visit 56 seconds per page (Nielsen
  Online)
• People are self-congregating online
• Companies need to invest in direct public
  engagement to influence behavior change

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Mobile and social media help you go where the
people are
Photo http//www.flickr.com/photos/mcgarry/111003
432
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PodCasting
Photo http//www.flickr.com/photos/philscoville/5
28744950/in/photostream/
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Do you use podcasts?

• Never
• I sometimes listen
• I subscribe and listen regularly
• I produce podcasts

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What news most interests you?

• Natl/International
• Local news
• Sports
• Entertainment
• Money
• Classifieds

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How does the news reach you?

• Syndication
• Print - AP
• Broadcast - network affiliates
• Web
• RSS or Atom
• Format for feeding information
• Subscribe using feed readers, iTunes, others
• Google Reader

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Podcasting

• Distributing digital content for download via
  syndication (RSS or Atom)
• Files can be linked on web sites for click to
  download, but
• Podcast implies syndication
• Podcast iPod broadcast

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Podcasting

• Content can be audio or video
• Usually MP3 file format
• Doesnt require an iPod or MP3 player

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What can podcasts be used for?

• Education / training
• Talk shows
• Self-guided tours
• Audio factsheets
• Other ideas?

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How to subscribe to a podcast?

• iTunes Store
• Browse or search for podcasts
• Look for a Subscribe button
• Other popular podcast sites
• http//PodcastDirectory.com
• http//PodcastAlley.com

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What is iTunes U?

• Part of the Apple Store for publishing
  university-generated content
• Check with your university IT group

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Producing a podcast

• Requires software and microphone
• Use free tools such as Audacity to record and
  edit audio content
• Consider iTunes U for hosting
• Register with podcasting directories
• Dont forget about accessibility. Link to text
  files.

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Best practices for podcasts

• Audience-centered content
• Regular and frequent release
• Short and simple
• Production quality
• Clearly articulated links
• Written transcripts
• Findable (file names, tags)
• Provide for evaluation

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References

• Using Clickers for Instant Feedback, Robin
  Brekke, Iowa State University
• Recording http//www.ces.ncsu.edu/virtualit/click
  ers.mov
• Slides http//www.slideshare.net/jdorner/using-cl
  ickers-for-instant-feedback-robin-brekke
• Teaching with Classroom Response Systems, Derek
  Bruff, Vanderbilt University
• http//www.turning-talk.com/2009webinars/he_derekb
  ruff

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References

• The Future Buzz Social Media, Web 2.0 and
  Internet Stats, Adam Singer
• http//thefuturebuzz.com/2009/01/12/social-media-w
  eb-20-internet-numbers-stats/
• Drinking From a Fire Hose, Anne Adrian, Alabama
  Cooperative Extension System
• http//www.slideshare.net/aafromaa/drinking-from-a
  -fire-hose
• Micro Persuasion, Steve Rubel
• http//www.micropersuasion.com/2009/05/the-end-of-
  the-destination-web-era.html

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References

• Podcasting and iTunes University, Janyne Kizer,
  NC State UniversityRecording http//www.ces.ncsu
  .edu/virtualit/podcasting_itunesu.movSlides
  http//www.slideshare.net/jdorner/podcasting-and-n
  csu-itunes
• http//www.libsuccess.org/index.php?titlePodcasti
  ng
• http//www.podcasting-tools.com/
• http//www2a.cdc.gov/podcasts/bestpractices.htm
• http//www.digitalpodcast.com/podcastnews/2008/06/
  01/best-practices-in-podcasting/

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Engage in New Ways

• Dont pass up the opportunity!
• Explore the resources in the eXtension
  Collaborate wiki
• http//collaborate.extension.org/wiki/FNEE