Pooch and Pals Day Care

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Pooch and Pals Day Care

• Presented by
• Jocelyn Colon and Lauren Pikna
• MGT 5012 21st Century Management Practices

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Executive Summary

• A proposal that looks into the pet care industry
• Proposal addresses strategies, organizational
  structure, management strategies and
  environmental forces of the company
• In addition, proposal outlines our business
  model, organizational structure and timeline

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Introduction

• Pooch and Pals Day Care is in the pet (canine)
  sitting industry
• Our company realizes how important mans best
  friend is to many people
• We will provide a facility and offer services to
  many professionals who own pups and dogs
• Pooch and Pals Day Care will develop value over
  time and meet the demand of busy individuals in
  the market

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Vision

• Our vision is to become the benchmark name in the
  canine sitting industry throughout the state of
  Florida
• Pooch and Pals will secure a well-known presence
  as the premier care center in South Florida
• We will unify dedicated and responsible staff
  that is knowledgeable in providing outstanding
  pet care services

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Mission

• Our mission is to provide the finest
  accommodations for puppies and dogs by promoting
  a clean, fun and nurturing environment
• We pride ourselves on giving all pet owners a
  sense of security and comfort by providing their
  canine with superior care
• We strive to impart each client with excellent
  customer service and offer our gratitude in return

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Goals and Objectives

• Our most important goal is to establish
  creditability as a trusted doggie day care
  provider
• We must strive to provide that clean, fun and
  nurturing environment so customers dont worry
  while they are away from their pet
• We endeavor to train and retain motivated
  employees

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Strategies

• Pooch and Pals Day Care strategies include the
  following
• Attracting people in our target market
• Hiring friendly, experienced and knowledgeable
  staff who work well with others
• Motivating staff by providing continuous training
  to ensure their success
• Providing products that meet the needs of our
  target market
• Building strong, positive, long-lasing
  relationships with our customers (a good way to
  get referrals)

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Hiring the Right People

• Pooch and Pals Day Care plans to hire staff with
  the following criteria
• Has a cooperative and friendly outlook and works
  well with others
• Has specialized canine training and enjoys
  working with animals
• Brings high energy and motivation to the
  workplace
• Possesses a strong work ethic and professionalism
• An overall team player

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People Come First

• Pooch and Pals is focused on the 3 Ps
• People We will provide excellent customer
  service to each client and believe in fairness at
  the workplace
• Product We will offer high quality products at
  a fair price
• Profit Our overall goal is to maximize value
  and profit over time

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Organizational Structure
Owners
Day Care Manager
Receptionist
Pet Trainers
Pet Drivers
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Growth Rate

• Our growth rate will be based on the following
• Generated revenues from pet sitting
• General grooming services
• General massage therapy services
• Package deals
• Product sales

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Environmental Analysis

• Internal Forces
• Prioritize and establish the roles of each
  individual in the company
• Identified our most important goals and made
  plans to accomplish them providing corporate
  communication and structure
• Intermediate Forces
• Maintain a good relationship with suppliers and
  interest groups
• Work with local lenders
• External Forces
• Review possible technological advances/possibiliti
  es
• Review any possible political and legal issues

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SWOT Analysis

• Strengths
• Provide outstanding customer service
• Customer loyalty and building relationships
• Specialization with dogs
• Professional trained staff
• Mobility and flexibility with our shuttle service
• Weaknesses
• No business recognition
• Specialization with dogs (We dont cater to other
  pets)
• Lack strong marketing strategy
• Opportunities
• Client referrals due to positive reputation
• Not many other places are pet (canine) friendly
• Threats
• Competing pet centers
• Poor financial economic downturns
• Risk of low demand for service and products

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Impact of Value Drivers

• External Cultural Values
• Values of the community
• Sub-cultural values
• Global cultural values
• Organizational Cultural Values
• Decision-making
• Action processes
• Individual Employee Values
• Individual personal values
• What drives the individual it is relation to
  the company
• Customer Values
• Knowing what each customer values
• Can determine a companys success or failure

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Impact of Value Drivers cont

• Supplier Values
• Ability and willingness to deliver quality goods
  at a low cost to us
• Building a positive relationship with suppliers
• Third Party Values
• Being mindful with taxes and dealing with the IRS
• Following the law and establishing good
  creditability
• Owner Values
• Gain profitability
• Gain return on investment
• Competitor Values
• Rivalry among other service providers in the
  industry
• Competition over customers

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Business Model
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Target Market

• Entrepreneurs
• Busy, Working Professionals
• Business Travelers
• Vacationers
• Anyone who has mans best friend

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Value Chain Structure

• Inputs
• New employees
• Organizational structure
• Managers and HR
• Technology
• New service and product ideas for marketing
• Manufactured goods for canines
• Value Added
• Workshops and training sessions for staff
• Functional skills for general operation
• Outputs
• Training and knowledgeable professionals
• Canine products for sale
• Happy and satisfied customers
• Feedback
• Ways that customers and staff feel we can improve
  our service

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Revenue Generation and Margin

• Revenue is generated by sales and transactions of
  the following types
• Pet grooming
• Pet massages
• Days, evenings and/or hours the dog is in our
  care for sitting services
• Canine products

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Competitive Strategy

• Our competitive strategy includes
• Providing superior customer service
• Offering quality products and services
• Throwing in niches such as our breakfast and
  snack bar
• Being flexible and mobile with our shuttle
  services
• Building and maintaining a good relationship with
  our suppliers
• Building a strong positive relationship with
  customers

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Growth Strategy

• Research other companies to learn from their
  mistakes and try to prevent these in our business
• Provide training for staff on a regular basis so
  that they have the most up-to-date information
  and knowledge
• Add products and services to what we already
  provide as we progress and growth as a company
• Expand and open up new facilities in other areas
• Keep an open door policy for new ideas from both
  staff and clients

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Pooch and Pals Day Care Timeline
Market and promote service Build positive customer relationships
Develop past and current client database Establish strong positive reputation with clients and suppliers Assess competition
Establish positive reputation with competitors Continue strengthening our relationship with clients and suppliers Expand facility and employee staff
Evaluate budget, financials, revenues, competition, etc. Prepare goals, objectives and plans for new facility opening
35 projected revenue increase Implement plans and procedures for new facility
Open new facility in a more distant metropolitan area Promote the opening of new facility and build customer database Continue strengthening our reputation with established clients and suppliers Incorporate new technologies
Assess competition Become the leading canine pet care center in pet service industry in our facility areas
1st 2nd 3rd 4th 5th
8th 10th
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Value over Time

• Building strong relationships with clients so
  they return to us and continuously utilize our
  services
• Raising the bar in providing superior customer
  service so the expectancy of each client is
  fulfilled and they leave us with a feeling of
  satisfaction
• We set realistic goals and work to achieve them
• Balance competing values
• Analyze decisions before taking action
• Value our employees and create incentives to let
  employees know their hard work is appreciated

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Thank You!