Global Consumer Culture

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Global Consumer Culture

• Popular Culture
• In Global Perspective

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From Subsistence to Exchange

• Historically, people consumed what they produced
• Homes built of local materials
• Clothes made from locally produced materials
• Food mainly grown in the local area
• Now most people in this country and many people
  elsewhere purchase what they consume

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Necessities Less Significant

• Significant portions of the global population
  need not worry about necessities
  
• Home is established, affordable
• Income is sufficient to cover food, clothing
• Consumption based on choice
• Marketing becomes central
• Markets become global and differentiated

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Attitudes toward Others

• Stereotypes typify attitudes people have toward
  each other, whether based on
  
• Gender
• Class
• Race, ethnicity
• Arch rival near and less near
• People elsewhere on this planet

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United States
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Angola
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Burkina Faso
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Brazil
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China
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Colombia
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European Union
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Somalia
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Electronic Media Have ChangedBehavior
Consumption

• Amount of time spent
• Listening to the radio, watching television, on
  the computer
  
• Engaged in physical activity
• Purchasing predilections
• More money spent in restaurants than groceries
• 600 jeans, 100,000 cars
• Ratio between doing watching
• Activities we actually perform

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TV Southern Hemisphere Rugby
Turned Professional Domestic Leagues The Super 1
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The Tri-Nations
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Commodification

• Professional sports became big after WWII
• TV has had a tremendous recent influence
• US sport seen most broadly across the world
  WWF
  
• Childhood opportunities or regimentation?

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Popular Culture Values

• More tolerant world?
• More profane world?
• More politically correct world?
• More profit-oriented world?

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Return to Fragmegration

• Globalization and its effects
• How are we more alike? Integrated?
• How do we continue to be different? Fragmented?