DM355 (public) customer presentation

1
DM355 (public) customer presentation
John DixonLow Power DSP Marketing
2
Agenda

• Roadmap
• RTM Timeline
• End Applications
• DM355 B-Diagram
• Power Consumption
• Software offering
• 3P Business Model

3
DaVinci Processors Support Complete Video
Portfolio
Device
Announced
Announcing Today
Future
New C64x Core
Higher Performance
39.95 - 65.95 Samples Now Production Q407
All pricing at 10Ku
Software
Tools
DaVinciDM6441/3/63 Devices
9.95 - 22.00Samples Now Production 2Q07
Power
LowerCost
Support
Lower Cost Power
24.95 - 34.95 In Production
Tools
Software
DaVinci DM355 MPEG4 HD
12.60 Sampling Now
Support
Time
2005
2007
4
DM355 Target Markets
IP Security Camera
Video Door bell
Video Baby Monitor
4- Channel DVR
ECG Monitor
Portable digital TV / NAV
Audio WiFi Satellite
PMP / STB Companion
Embedded cameras
Digital Picture Frames
5
TMS320DM355 Processors Available Now
High Definition Video

• Performance
• HD MPEG-4 Encode or Decode _at_ 720p, 30 fps
• JPEG encode or decode at 50 MPixels/second
• MPEG-4 and JPEG codecs included, no royalties or
  license fees to TI
• Features
• Core
• ARM926EJ-S Core, 216 MHz or 270 MHz
• MPEG-4 JPEG Coprocessor (MJCP)
• Video Processing Subsystem
• Memory
• ARM 16KB I-Cache 8KB D-Cache 8KB ROM 32KB
  program/data
• Peripheral Highlights
• USB 2.0 HS OTG device and mini-host w/ PHY
• External memory interface (EMIF)
• Mobile DDR/DDR2
• Package 13 x 13 mm BGA, 329 pin, 0.65mm pitch
• TMX320DM355ZCE216 Pricing 12.60 in 10KU

Video Processing Subsystem
Front End
ARM Subsystem
Preview
CCD Controller Video Interface
Histogram/3A
ARM926EJ-S CPU
Resizer
Back End
Enhanced On-Screen Display
Video Enc
10b DAC
DMA Data Configuration Bus
Peripherals
System
Connectivity
PWMx4
EDMA
Timerx6
WDT
Serial Interfaces
Program/Data Storage
I2C
mDDR/DDR2 EMIF
NAND/ ECC EMIF
MMC/ SDIO x2
SPI x3
6
DaVinci Provides HD Video Performance and Lowers
BOM Cost

• Integrated MJCP
• MPEG-4 SP HD (720p) encode or decode, 30 fps
• JPEG 50 Million pixels per second

MJCP
ARMSubsystem
ARM216 MHz CPU
Application Specific Peripherals
DSP Equivalent Performance
VPSS Feature
DSP Equivalent Performance
MJCP Feature
DM355

• VPSS MJCP provides equivalent of 640 MHz DSP
  processing power, ARM available for OEM product
  differentiation

7
DM355 Enables HD Products Up to 50 off Todays
Product Price
Now

• HD video encode
• 7 MP images

USB 2.0
10bDAC

• SD video decode
• 5 MP images

8
Excellent Power Consumption

• Standby power (deep sleep mode)
• lt5 mW
• Image and video preview
• lt 200 mW without DRAM power lt 250 mW
  including DRAM power
• SD video encode and playback
• lt 250 mW without DRAM power lt 330 mW
  including DRAM power
• HD video encode (720P)
• lt 400 mW without DRAM power lt 550 mW
  including DRAM power
• High speed image processing (gt 50 MP/s)
• lt 300 mW without DRAM power, lt 400 mW
  including DRAM power

9
Battery Life for DM355-Based HD Products is More
Than 2x Competition

• 80 minute continuous HD video capture and
  display with 2 AA batteries for entire HD
  product system

DM355 Power Consumption Specs

• lt400mW for HD Video encode
• 1mW standby power, deep sleep mode

Minutes of HD Video Capture and Display
80
DM355
Competition
30
Creating a True HD Digital Video Recording Device
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TI Software Developments

• TI codec's available 4th Sept
• MPEG4 SP HD encode/ decode (closed system)
• JPEG encode/ decode
• G.711
• TI Software Roadmap 1Q08
• MPEG4 SP decode (universal)
• MPEG4 upgrade

11
HD Performance on DM355
Display on SD LCD/TV
Display on HDTV
X
X
- MPEG4 HD Decode and HD Display can only be
achieved with the DM355-270 - MPEG4 SD and SD
Display can be achieved with both DM355-216 and
DM355-270
12
DaVinci Technology Third Parties Enable
Fastest Time to Market
Video/Imaging sensors
Reference Designs
WLAN
GUI/Browsers
Audio codecs
Audio codecs
Audio codecs
JTAG Emulator
Linux
Reference Designs
GUI/Browsers
Windows CE
TES/Bitflash
OpenGL
PrOS
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DV-EVM Available Now

• DM355 Digital Video Evaluation Module
• MontaVista Linux Demonstration Version
• Drivers for UART, I2C, SPI, EDMA, NAND,MMC, SD
  Card, USB Host/Gadget,
• Video Processing Subsystem (Display, Capture,
  CCD Controller, Resizer, Previewer)
• OSS Audio (ASP), GPIO, PWM, WDTIM
• Uboot loader
• JPEG/MPEG 4 SP/G.711 Codecs
• Video Input/Output, Audio In/Out, UART, External
  EMAC, USB 2.0, JTAG
• Freely available ORCADs, schematics
• TMDXEVM355 495

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Backup
15
DM644X scaling down to DM355
PerformanceVICP
Lower Power
Up to 720P HD MPEG4 Encode, JPEG
Near third the operating power
DM644X
1/3 power and 1/3 price for MPEG4 and JPEG
codec apps with same ARM and Linux
SimilarPeripherals
SameARM9 Core
VISA APIs
Code Compatible
VPSSPorts
- NoEthernet
Same Davinci SW Framework
MontaVista Linux
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DaVinci Technology Announcements To Date
First products
Digital Video Evaluation Module
2006
2005
2007

• DaVinci Technology Brand Launch

DM6441
Digital Video Software Development Kit
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DM355 Audio Battery Life Estimates
25c temp assumes ARM69MHz_at_1.3V mDDR 79MHz
1200 mAHr _at_ 3.6V 69 MHz ARM utilization requires
limitation on video support due to clock dividers
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DM355 VGA MPEG4 Decode Battery Life Estimates
DM355 QVGA decode power is slightly lower 25c
temp assumes ARM69MHz_at_1.3V mDDR 79MHz 1200
mAHr _at_ 3.6V
19
Kodak Selects DaVinci Technology for Next-Gen
Cameras
Kodak leads HD camera performance with pricing
under 250

• Features
• HD MPEG-4 _at_ 720p, 30fps encoding
• In-camera image editing
• Longer battery life
• Noise filter
• Image/Video stabilization
• Panoramic stitching
• Lens distortion shading correction