AOCA Conference 2006

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AOCA Conference 2006

• Convention Centers Management
• In times when projects multiply
• The real experience of managing a Center
• Günther Kruse Messe Frankfurt Germany

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How do you start your business?
This way?
Or that way?
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The Frankfurt/Rhine-Main region one of the
world's leading economic regions

• 3 federal states converge in the
  Frankfurt/Rhine-Main livingroom and economic
  area Hesse, Rhineland-Palatinate, Bavaria
• Approx. 5.2 million people live here
• In an area representing 3 of Germany, around 6
  of the population generates more than 10 of the
  GDP
• A major traffic hub thanks to its location in
  the heart of Europe

Source Prognos AG
Frankfurt location
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Frankfurt am Main a European metropolis with
tradition

• 794 first documentary mention of Frankfurt
• 1150 first mention of the Frankfurt Trade Fair
• 1585 establishment of the stock exchange
• 1815 Frankfurt becomes a free city and seat of
  the Diet of the German Confederation
• 1848 the first German national assembly
  convenes in the "Paulskirche"
• 1957 the German Bundesbank takes up its work
• 1998 seat of the European Central Bank

Frankfurt location
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Frankfurt am Main a top business location in the
region

• Jobs for around 600,000 people
• Approx. 71,000 companies are based here,
  including 330 national and international banks
• Seat of the European Central Bank
• Mainland Europe's largest airport
• Europe's largest railway station
• World's third largest trade fair complex

Frankfurt location
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Messe Frankfurt corporate group 2005 a global
player in the trade fair sector

• Organiser of 120 trade fairs worldwide
• Shareholders City of Frankfurt (60), State of
  Hesse (40)
• 14 subsidiaries outside Germany, 5 branch offices
  and 50 foreign representatives covering more
  than 151 countries
• Turnover in 2005 360 million EUR
• More than 57,600 exhibitors and some 3.4 million
  visitors
• Third largest exhibition centre worldwideTotal
  exhibition space 475,000 m2(indoor 322,000
  m2, outdoor 83,000 m2)

Business year 2005 preliminary figures
Messe Frankfurt Group
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2005 - Good year for guest fairs

• Total of 14,700 exhibitors and 1.6 million
  visitors
• IAA - International Motor Show
• Bookfair - Guest of Honour 2005 Korea Guest of
  Honour 2006 India
• Euromold - central marketplace for new
  manufacturing and process technologies
• IMEX - The Worldwide Exhibition for Incentive
  Travel, Meetings and Events
• Outook 2006 Airtec - International Trade fair
  for Aerospace Industry Suppliers

Guest events, congresses, events
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Messe Frankfurt Frankfurt Fair and Exhibition
Centre
This decade, Messe Frankfurt will invest a total
of 770 million in the expansion of the
Exhibition Centre and in its infrastructure.
The first expansion phase was completed in August
2001. The result is two new buildings Hall 3
with 38,000 sq m and the Forum.
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Congress Center Messe Frankfurt - the offer
The Congress Center

• Harmonie Hall with floor suitable for vehicles
  and mobile walls for up to
• 2,200 people
• In same building as Frankfurt
• Maritim Hotel, a further
• 2,000 hotel rooms within walking distance

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Congress Center Messe Frankfurt - the offer
Messe Frankfurt Forum

• Areal Hall with 2,300 sq m
• Panorama Hall with 2,400 sq m
• Further conference rooms and light-flooded
  foyers

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Congress Center Messe Frankfurt - the offer
Festival Hall

• Historical domed building dating from
• 1908
• Interior space with 2 flights of seats for more
  than 10,000 people

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Congress business - development 2002 to 2004

• Sharp increase
• Number of events up by around 25
• Number of participants increased by 36

• Highlights in 2005
• SAP NetWeaver Kongress
• Storage Networking World Europe 2005
• Dental Marketing Kongress
• Tetra World Congress 2005

2002
2003
2004
Visitors in '000
Events (congresses not associated with trade
fairs)
Guest events, congresses, events
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Special events development 2002 to 2004
50 more visitors since 2002 top concerts and
corporate events generate growth

• Highlights in 2005
• David Copperfiled
• Rod Stewart
• Holiday on Ice
• Messe Frankfurt Marathon
• 46th "Ball des Sports" 2004
• Thomas Cook "Premiere Reisesommer"

2002
2003
2004
Visitors in '000
Events
Guest events, congresses, events
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Managing a Convention Center What you need

• Hardware building and technical equipment
• Software
• Staff marketing, sales, technical, catering
• Know how, behavior, language, customer-oriented
  skills
• Planning and Booking - IT
• Additional services
• Quality management
• Patient shareholders

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Messe Frankfurt As A Partner To Fair Organizers

• The Range of Services is comprehensive
• Exhibitor Manual
• Visitor and Exhibitor Services
• Catering and Restaurants
• Translation
• Electricians
• Florists
• Hostesses
• IT Service
• Catalogue Service
• Graphic Artists
• Furniture
• Personal Congress Organizer
• Professional Fair Organizer
• Forwarding Agents
• Stand construction
• Ticketing

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The Rhine-Main Hotel Guide to round off your
trade fair participation

• A service for exhibitors and visitors
• Published yearly in German and English
• More than 600 hotel listings in Frankfurt and
  environs
• Structured by trade fairs and price categories
• Planning efficiency and cost reductions for your
  trade fair visit
• Transparent and clearly structured
• Now available as a brochure and online
• www.hotelguide-rheinmain.de

Services
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Mobility for everyone

• Barrier-free access points and lifts
• Disabled-friendly parking facilities and sanitary
  facilities across the exhibition complex
• Special services for the disabled, e.g.
  wheelchair and scooter rental
• Various information possibilities
• Info hotline [phone]
• www.messefrankfurt.com
• handicap_at_messefrankfurt.com

Open for all visitors
Services
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Problem-free travel to international trade fairs
with special trains

• Many trade fair visitors choose organised travel
• Service offer - examples
• Paperworld, Beautyworld and Christmasworld 2006
  Special trains and carriages from 23 cities in
  Germany
• ISH 2005 More than 900 trade fair visitors
  took advantage of the special trains from
  Berlin via Hanover, from Dortmund via Cologne
  and from Munich via Augsburg

Services
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Wireless Local Area Network Hotspot covering
the entire exhibition grounds

• Wireless Internet access (WLAN) for exhibitors
  and visitors
• Cooperation between Messe Frankfurt and T-Systems
• For all equipment such as notebook, PC, PDA with
  W-LAN card
• Exhibtors can order onlinevia EasyOrder or via
  the service brochure
• Visitors can obtain access online or at vending
  machines

Services
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Developing Relevant Standards

• Standards responding to specific issues to be
  meaningful and widely applicable to facilities
  and events.
• Standards from a client perspective
• Standards identifiable and articulated
  understood by facilities and clients
• Not only benchmarking with other facilities.
• Developing in phases rather than all at once.

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Test with the best

• Quality Awards by ICCA, AIPC, IMEX (APEX), EIBTM
  and National Associations
• To measure performance, standards have to be not
  only metrics, but process oriented.
• Categories
• Owners perspective
• Client perspective
• Community perspective
• Internal perspective

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The Owner Perspective

• Facility Performance Measures
• Occupancy,
• service utilization,
• competitive comparisons and
• service levels
• Financial Accountability
• Integrity and professionalism
• Fulfilling the financial obligations to
  shareholders
• Accounting priciples and reporting systems
• Economic Impact
• Generating, calculating, documenting and
  reporting
• broad economic benefits

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The Client Perspective

• Recognize importance of client satisfaction
• Customer Service
• Identifying customer needs and expectations ?
  designing and modifying service, staff training
  from initial sales contact through post-event
  evaluation
• Quality of Facilities and Operations
• In conjunction with industry organizations and
  client groups (PCO) maintain a process for
  identifying marketing expectations
• Security and Emergency Response
• Recognize client concerns and requirements for
  SS measures in place together with authorities
  and industry organizations
• Special Needs
• disabled access
• Financial Integrity
• Responsability to financial interactions with
  clients and suppliers

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The Internal Perspective

• Employee Relations
• Employee training and professional development
  opportunities
• Appropriate staff participation in systems and
  procedure development
• Employee achievement and recognition programs
• Vehicles that enable staff to recommend areas for
  operational improvement
• Health, Industrial Safety and Emergency
  Preparedness
• Clean, safe and secure operating environment for
  staff, clients and delegates
• Supplier Relations
• Selection of Supplier based on their
  professionalism, experience, reputation, and
  value for money

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The Community Perspective

• Corporate responsability and positive community
  interface
• Community Relations
• Social and economic responsabilities
• Undertake specific activities to promote
  understandig and awareness amongst key community
  groups
• Communications
• Media and government relations
• Environmental Responsability
• Minimize impacts on the environment, waste
  management, energy conservation, recycling
• Industrial Relations
• Participation in local, national and
  international organizations

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AOCA Conference 2006
Now This is how to run a developed business
customers
Money

• Management of a Conventions Center
• In times when projects multiply the real
  experience of managing a Center.
• Impact of events in a Destination/Venue. Chain
  of Value
• We need to create awareness regarding the real,
  huge benefits that stem from this highly
  profitable segment of tourism benefits for
  Companies and the State.
• Marketing for the training of International Events

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Thank you again for your attention