Videos for website

1
Ten Ways those Animated Videos will Help Your
Website

• After gaining an online presence you will need to
  continue to grow and reach out to new consumers
  while retaining the old ones. Here are ten ways
  using video will help your website thrive.
• Reach further Animated Videos will get shared
  and tweeted far more than any text. Pictures
  speak faster than actual words. Video allow you
  to do both therefore people relate to them
  better. A specific video can trigger a certain
  memory or thought for someone that automatically
  links a specific person and viola your video is
  now sent to that person. Your video can reach
  customers that you may never have considered.
• 24/7 One of the great things about videos is
  that it can be watched at any time. You can be
  sleeping or having a fiesta on the beach and your
  video is spreading like a wildfire. This allows
  sales to happen without additional work to be
  done, all because someone ran across your video.
• Worldwide market A video can bring customers
  from the other side of the globe. Whether they
  understand your language or not, your video can
  catch their attention. If they want it bad enough
  they will reach out. This introduces you to
  global marketing.
• Build trust videos make customers feel closer to
  you and your business, especially if they get to
  see your face and hear your voice. People buy
  from those they trust, build that trusting
  relationship.
• Demos Demonstrations are for people who may be a
  little skeptical about your product. Skeptics are
  usually more negative word of mouth advertising
  until they know for sure the product does what it
  says. So let them see it work. Complete a
  demonstration video and turn those negative
  questions to a happy positive customer.
• SEO When you create a video you can focus more
  on the back links and descriptions for SEO. Of
  course the search engine doesnt search your
  video for keywords but you can include them. You
  do not have to find a specific way to include the
  popular key words because chances are no one is
  going to see them, especially if you use them in
  the back links of your video.
• Increase customer service Instead of putting
  that really long how-to manual into a PDF you can
  create a video that explains the details of their
  new product. Different videos for different
  situations, consumers will know where to turn
  when they have a problem, with no pesky wait
  times.
• It is personal It lets your clients know that
  you are human. Sometimes when you get into the
  market world you forget that the behind
  everything there is a human calling the shots.
  This is just a reminder and usually gives
  consumers a different perspective on their
  purchases.
• It saves you money creating your own videos is
  one of the cheapest forms of advertising. You
  create your own video and post it on your
  website, it only cost you a few hours and maybe
  some software.
• Testimonials add character Having testimonials
  from your staff as well as satisfied customers
  shows that you are who you say you are. Once you
  have a few happy consumers you have some ground
  to stand on, so show it. Let people know your
  products do what you say they are supposed to do.
  

2
How to Increase Traffic and Sales with a Video
Marketing

• When you started your website you may not have
  realized how much work it would be to keep
  customers coming back to your site. You need
  visitors and sales in order to survive. There are
  many tactics to increasing your traffic and sales
  SEO, social media marketing, and even video
  marketing. SEO and social media are used quite
  often for most companies, what about video
  marketing?
• What is video marketing?
• Video marketing is simply when you choose video
  as your way of communicating with your clientele.
  You can create a video to post on your website,
  link to your social media marketing, and place
  everywhere you will possibly get seen. This is
  as simple as placing a regular text ad but with a
  little more class.
• Video marketing tips
• Any number of videos can be made to promote your
  business and increase your website traffic as
  well as your sales.. Since more than 70 of
  marketers are using video to promote their
  business it is a good time to join in.
• One of the easiest options is a PowerPoint with a
  little voice over added to really drive your
  marketing home.
• Get it on YouTube. YouTube carries one of the
  highest reputations with Google, which means if
  someone searches keywords and YouTube is one of
  the first to show video results. If you are going
  to put your video anywhere put it on YouTube.
• Pair email marketing with video marketing. You
  should already have an email list for your
  monthly newsletter or your bi-weekly ad
  disbursement, include a video. Your emails will
  be much more effective with video, since they
  take less time and patience to view. Besides when
  someone sees a video, who doesnt want to click
  the play button?
• Create your own YouTube channel or any other
  channel for that matter. YouTube is the biggest
  player in marketing channels but not the only
  one. If you create a channel your consumers will
  always know where to return to for updates. An
  added bonus is people can subscribe to your
  channel, consistent customers and residual
  income.
• SEO your video, this may sound a little tricky
  but really its a cinch. Of course search engines
  are not going to scrub your video for key words
  but you can transcript your video (typically in
  the description area) and give it a great
  optimized title. Although writing out what was
  said in your video is tedious it is also
  necessary. No one has to read it cause that it
  was your video is for of course however your
  search ability becomes that much better when
  there are keywords to link to.
• Video marketing does not have to be complicated
  and should not be. The growing use of videos is
  creating a whole new world for marketing. It is
  the new commercial and the old commercial in one.
  Simply a commercial your way with your marketing
  information, make it work for you. Videos work
  24/7 so you do not have to.
• There are many ways both cheap expensive to
  create a video for your website business, but one
  thing is for sure... you need a video today!

3
How to Turn Readers into Paying Customers

• When you become a serious blogger or have
  developed a great online presence for your
  business you need money to come from somewhere.
  If you do not have paying supporters along with
  nonpaying supporters your ambitions will fizzle
  and smoke. How do you gain the loyalty of your
  readers? How do you turn them into great paying
  customers? Here are a few tips.
• Great content
• Having great content at all time is priceless.
  Customers will return time and time again to see
  what amazing information you can provide to them.
  Not everyone can produce original educational
  information so find your groove and stick with
  it. Try to keep the content fresh and
  informative. Once they learn they can trust the
  information you are offering, they will learn to
  trust you in general.
• Build a trusting relationship
• It is a proven fact people buy from people they
  trust. So gain the trust of your consumers and
  your entire audience. Use videos (Explainer, Demo
  and Whiteboard videos) that show your face so
  they can be on a more personal level. Introduce
  yourself and let them hear your voice. Be
  reliable and honest. The best way to build trust
  is to be trustworthy. If you are not honest in
  your dealings you will lose customers faster than
  you can make them. You must only make promises
  you can keep not only keep but guarantee. Do not
  risk the satisfaction of one customer just to
  save a few pennies. That one customer could make
  your video go viral with a few edits of their
  own, voicing their opinions of your bad business
  deals. Do not risk it, be fair and honest in all
  of your transactions.
• Create the need
• Consumers do not buy something unless they feel
  like they need it or can justify the need for it.
  Whether the consumer really needs it or not is
  not a concern. You need to make them feel like
  going without will disrupt the flow of their
  daily lives or the value of their life could be
  significantly increased with your product.
  Depending on your industry this could be the
  easiest or hardest part of your business. Socks
  for example is something everyone needs therefore
  you just have to convince your consumers that
  yours are the best because they are water proof
  or something. However being in the business of
  tutus is a little more difficult since you only
  have a targeted audience so you will need to get
  creative. Either way it is possible, just be sure
  you are creating that need on a regular basis.
  Let them know what you are offering and why you
  are the best. If a consumer does not know the
  difference in brands they are going to make a
  decision based off of price point instead of
  quality or specific descriptions. Give them a
  reason to pick you.
• Be honest when creating the need and be honest in
  every transaction. Offer a referral program
  bonus. The word of mouth is powerful and can be
  your best friend or greatest enemy. Use word of
  mouth advertising to your advantage. Get the hype
  you deserve. Keep your messages simple and to the
  point.

4
Should you use for your Website?

• Once you have established your business with an
  online presence you start making adjustments. You
  make adjustments and changes to keep things
  moving and growing. One question you may have
  come across is in regards to using a videos for
  website. Videos seem to be everywhere, should
  you be using them too?
• Do you like connecting with your clients?
• If you want your business to have a family like
  feel to it then videos could be right for you.
  You can sit down and record your monthly message
  to your consumers just to let them know what is
  going on. Many people are too busy to read
  everything on a website to you video could still
  keep your clients involved and in the know
  without wasting their time.
• Is your website busy?
• If your website already has a lot going on, a
  video may help or harm that issue. It could just
  add more chaos to the mix, however if executed
  properly it could get rid of some of the clutter.
  You could remove a few different pieces of
  information and reassemble them within a video.
  If you just want to add a video to your page for
  the heck of it, it probably is not a good idea.
  Everything on your site needs to be serving a
  purpose.
• Do you or dont you?
• There are many types of videos you can place on
  your website, many ways of creating these videos.
  The question is, who will make and upload these
  videos? Are you going to stick with just doing a
  quick video from your desk ever month? Or is
  there the possibility of how-to videos, product
  reviews, and even satisfied customer interviews?
  You can always hire someone to create the types
  of videos you are looking for, if you have the
  cash flow. New businesses need an online presence
  to compete in todays market place that does not
  mean they have the capital to pay someone to make
  a few videos.
• If you can create these videos yourself may be
  the deciding factor between jumping on the video
  band wagon and not.
• Do you already have ideas for videos?
• If just reading this article has sparked a fire,
  if you have ideas right now zooming around your
  head of great videos for your website, you
  probably should start using them. If nothing has
  popped into your head by this point, than you may
  not have a use for videos yet.
• Talk to your team, if you are your team then make
  a pros and cons list. What are all the good
  reasons to use videos? Why do you not need videos
  for your website? Videos have really
  revolutionized the way websites are spreading
  information and making it go even faster. Videos
  on your website can boost your client base as
  well as get more personal with your clients
  gaining their trust.

5
Why use a sales Video for my business

• Web competition is fierce, businesses are always
  looking for better ways of getting people to
  their sites and staying on their sites. An
  interesting turn has taken place, sales videos
  have taken over where normal long areas of text
  used to be. Why are businesses turning to sales
  videos to spread their message?
• Videos VS text
• It does not matter what font you use videos will
  always portray more than a bunch of words can.
  You have the benefit of words, sound, and actions
  when you use videos. No reason for people to get
  frustrated with words they do not understand, no
  chance of being long winded so they stop reading,
  and lets face it videos leave room to be funny
  and educational where text cannot.
• Make a deeper connection
• When your customers can see and hear you they
  tend to feel closer to you, they develop a trust
  more quickly. They can hear your message and feel
  the words you are using through the emotions you
  portray. Customers who feel they can trust you
  are more likely to keep returning and refer their
  friends as well. Many consumers prefer video over
  text, for a number of reasons. You can speak to a
  whole new group of people thanks to the
  non-necessity to read.
• Sales Videos can do it all
• Sometimes trying to explain something on paper
  can be so difficult, especially when referring to
  a particular product or service. When writing a
  description of your hottest sale it might come
  off as drab or confusing to the consumer. With a
  sales video this is much more unlikely to happen,
  you can show the product, demo the product,
  interview satisfied customers, show step by step
  exactly how to use it. Most people are visual
  learners having the option to watch someone
  demonstrate the product is obviously a visual
  stimulus.
• Questions are easier answered when shown
• You can answer a question a hundred ways on paper
  and still not get the point across. Simply
  writing out the steps then trying to describe the
  end result to your consumers can be much more
  difficult than you can imagine. Trying to be very
  specific in details for the instructions can also
  turn your simple steps into hundreds of words
  and not so simple. Not that text is horrible,
  think about what is going to benefit your
  consumers the most. Think about your target
  audience Do they have time to read pages of
  text? Do you want to make sure they get key
  pieces of information? Can your text portray the
  information in the tone and expression you want
  to use? Is it just a quick text? These are all
  questions that can help you decide which way to
  communicate your messages.
• Most business do use both text and sales videos,
  this allows them to connect with even bigger
  audiences and at a faster pace. You know your
  business better than anyone, you will have to
  decide what is best and how to use a sales videos
  to your advantage.