8 Keys To Succeed In Digital Marketing

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8 Keys To Succeed In Digital Marketing

• By
• Opti Matrix Solution
• A web Development company

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• Although some employers think that Digital
  Marketing is a fad or a strange practice of
  sellers of smoke, actually online marketing is a
  system, a method applied step by step will result
  in the success of the objectives to raise any
  type of business or SME.

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• To understand how you should focus on marketing
  your business , you can be helpful to understand
  this definition the basis of digital marketing
  is to make the person who has a great need to
  solve a problem, to find, know, and trust their
  brand . And they using your product or service ,
  he or she can provide a solution to customer
  problem.

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• To better understand the essential aspects that
  you should consider a strategy of digital
  marketing for your company or business, share the
  8 keys to success in digital marketing

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1. Website

• The heart of any online strategy begins with
  the creation of the web site for your business,
  is your essential base, the headquarters of your
  digital business. Hence the idea of having a web
  site optimized for the user navigable and with a
  clear goal in mind. A crucial aspect to
  complement your site is the creation of the blog
  of the company, if it is integrated to the web
  much better, where you can publish the content
  useful to users, informing them about your
  company, your services or your products can help
  solve a problem or fill a need.

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2. Content

• Content is the essential fuel to work and move
  forward your marketing strategy digital. What is
  the content? To be found on search engines like
  Google or Bing, to generate attract target
  audience ( customers ) to build base data , to
  attract potential users and display information
  of value to help them solve or address a problem.

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• What kind of content? Based on the knowledge of
  its particular market segment, the key is to
  create information such as answers and solutions
  that would be interested and help your target
  audience. The ideal is to create that content in
  various formats such as articles, text, voice
  (podcast) video, info graphics, webinars,
  photographs, etc

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3. Search Engine Optimization SEO

• After creating the website, then optimized the
  content (keywords ) of your blog, what follows is
  to spread that content. The previous process of
  purchasing goods and services, is checked in the
  search engines (97 for Google). For us to be in
  the results of those searches , there are two
  ways to promote our website and content free
  (organic) and paid.

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• The first is achieved by optimizing the content
  using keywords and publish content frequently and
  takes a certain period of time so that the
  contents are classified and indexed by Google.
  The second involves using advertising to pay and
  are the links in the initial results of the
  searches and the right sidebar of the page of
  Google results.

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4. Online Advertising

• Any SME or company wishing to obtain a positive
  result in your business strategy should consider
  doing online advertising to your website, more or
  lesser extent. And why should I online advertise?
  Because Internet gives us the possibility of a
  greater range of potential customers at a much
  lower cost than traditional media known as
  advertising in print media, on radio or tv.

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5. Social Networks

• The social networks are a phenomenon that has
  taken a central role in the strategy of
  communication, diffusion, generation commitment
  and attracting leads for companies or brands.
• It is of such importance that this aspect will
  need to draw a plan of action specific to social
  media , which will serve to amplify the content
  of our blog, build trust, listen, discuss,
  humanize the brand, bring traffic to your website
  and generate leads or potential customers.
  Success in social media depends on the right
  approach you have

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6. Conversions

• Let us first define what it means conversion
  rate the percentage of shares that are expected
  to perform the visitors to a website.
• Formula
• Percent Conversion Conversions / Number of
  visits

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7. E-mail marketing

• The email marketing is according to statistics
  most effective tool at the time of conversion.
  And if you think its a tool in use, nothing is
  further from reality and more relevant than ever.
  Why use a plan for e-mail marketing ?

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• To
• Stay in the minds of potential customers longer.
• Building trust
• Is a measurable strategy
• Get a cost-benefit over other options contact
• Build positioning as an expert in your industry
• Having an audience interested and captive
• Build a vehicle immediate and personal
  communication
• Generate sales!

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• Guidelines to implement a plan of e-mail
  marketing
• Select the appropriate platform
• Start building your database
• Create content and calendar content
• Program frequency and sending information

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8. Measurements, Analysis and Control

• The measurement and analysis of digital
  marketing consist not implement Google Analytics
  and take a look from time to time. For this
  measurement and analysis help improve my results,
  the process is more complex, and is done in four
  steps
• Defining Objectives
• Implement measurement tools
• Set a control panel
• Analyze, measure, implement corrective actions.

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• Post By
• The Post written by Vishal Shah a professional
  writer for web development company who has
  expertise in Custom Web Development, E commerce
  Development and iPhone application development.

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