Salesforce'com Partner Marketing

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Salesforce.com Partner Marketing

• Tuesday, November 14, 2006

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Agenda

• Salesforce.com Partner Marketing Vision
• Worldwide Partner Marketing Programs and Partner
  Enablement
• Overview of Key Programs
• Draft 2007 Timeline
• Draft Pricing
• Partner Marketing Contacts

3
Worldwide Marketing Programs

• Corporate Marketing Programs
• Dreamforce 2007
• Global Success On Demand Tours
• Launch Events
• Web Seminars (launching in Nov)
• Field Marketing Programs
• Customer Leadership Summit
• Regional Field Marketing Events

• AppExchange Marketing Programs
• AppForce Day
• AppExchange Sponsored Category
• AppExchange Partner Success Book

4
Partner Enablement

• Partner Communications
• Quarterly Partner eBriefing
• Monthly Update to Partner Marketing Blog -
  http//blogs.salesforce.com/partner_success/
• Partner eNewsletter (Dec)
• Alliances and AppExchange Marketing Programs
• Salesforce Partner Program
• AppExchange Partner Program

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Core ProgramsDreamforce 2007
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Vision of Dreamforce 07

• Bring to San Francisco over 5,000 people from our
  customer and partner community, inspire them with
  the reality of the Business Web, connect them
  with all the right people, empower them with
  tools to be successful, and transform them into
  raving evangelists.

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Dreamforce 07 Benefits Overview

• Dreamforce 07 Global Gathering Sept 16-19,
  2007
• Moscone South Convention Center, San Francisco
• Our 5th annual user and developer conference with
  
• expected 7,000 attendees
• Key Benefits of Sponsoring
• Vision Be a part of the largest on demand event
  of the year
• Demand Generation Access to thousands of
  successful salesforce.com customers
• Branding Convey value proposition to a target
  audience through the various sponsorship
  opportunities
• Networking Connect with the community of
  customers, partners, developers, investors,
  salesforce.com teams

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Sponsorship Overview
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Sponsorship Overview
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Sponsorship Overview
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Core ProgramsSuccess On Demand Tour
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Global Success On Demand Tour Expect 25,000
registrations in North America 2007

• Our Global Success On Demand Tour is a blend of
  customer user group and a prospective customer
  event that tours in several cities every quarter.
  
• Participation in the partner expo in the Global
  Success On Demand Tour provides access to
• Customers
• Prospects
• Salesforce.com sales teams
• Developers
• Other partners

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Global Success On Demand Tour Winter 07Sign
up today!
14
Global Success On Demand Tour 2007Draft Schedule
Subject to Change
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Salesforce.com WebinarsWebinars to our Customers

• Our webinars invite targeted customers to learn
  about your best practice content with a joint
  customer success story!
• Benefits
• Market your targeted message to
• our customers
• Customers can opt-in to hear
• directly from you after the event
• Receive an HTML email to invite
• your customers to the event

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Field Marketing Programs
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Field Marketing ProgramsExecutive Marketing

• Our executive events target an executive audience
  focused on cross-sell, up-sell and lead
  maturation opportunities. These events include
• Customer Leadership Summit
• Regional golf events
• Executive dinners
• Partners have the opportunity to sponsor key
  executive events that provide access to these top
  executives in key accounts and our salesforce.com
  executives.

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AppExchange Marketing Programs
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AppExchange Marketing ProgramsAppForce Day 2007

• Participate in the partner expo at AppForce Day
  2007, our annual developer conference, to get
  access to
• Developers
• Customers
• Prospects
• Salesforce.com sales teams
• Other partners

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AppExchange Marketing ProgramsAppExchange
Partner Success Book

• Showcase your solution with a quote and photo op
  in the AppExchange Partner Success Book!
• Distributed worldwide at our live events
  worldwide, to our worldwide sales teams and to
  our executives

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AppExchange Marketing ProgramsAppExchange
Category Sponsorships

• Highlight your solution in your category and/or
  sub-category on the AppExchange!
• Receive more page views, more unique visitors,
  and more leads
• 1 and 2 top links selected in each category!

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AppExchange Marketing ProgramsLead Passing
Service

• Lead passing service enabled direct from your
  test drive and AppExchange detail page
• Contacts can opt-in after taking a test drive
• Contacts can opt-in to be contacted for fast
  follow-up
• Leads are passed directly to your salesforce.com
  org
• FREE subscription service

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Draft Calendar of Partner Marketing Programs
New Marketing Programs
AppForce Day
Dreamforce
Winter 07 Launch
Partner Success Book
Success On Demand Tour
Success On Demand Tour
Success On Demand Tour
SSS Seminars
SSS Seminars
SSS Seminars
Webinars
Webinars
Webinars
AppExchange Category Sponsorships
AppExchange Category Sponsorships
AppExchange Category Sponsorships
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
June
July
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Budget Preparation
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• QA