Wine Board Update RMAVV Mtg 120906

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Wine Board Update RMAVV Mtg 12/09/06

• Doug Caskey,executive director
• Bill Musgnung,enology consultant
• CO Wine Industry Development Board

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On-going Programs

• Restaurant Recognition Program
• Please submit a customer list of restaurant
  accounts with contact name, phone, mailing
  address and e-mail
• Some form of dollar rebate for restaurants
  coming(Any suggestions?)
• Wholesaler summit in January (informal
  discussion)
• Winery seminar on working with restaurants In
  March?
• Awards presentation during Denver Wine
  Week,prior to Denver Intl Wine Festival
  (11/3/07)

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More On-going Programs

• Public Relations RFP
• http//www.gssa.state.co.us/BidSols.
  RFP-RN-00004-07
• Holiday Wine Glass promotionout of glasses
• Next CWIDB meeting Jan. 15-16 at The Chateau at
  Two Rivers Winery, GJ
• New CDA Markets Division DirectorTom Lipetzky

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More On-going Programs

• Colorado Tourism OfficeCo-op Possibilities
• Agri-tourism and Culinary tourism seminarat
  Govs Conf in GJ, 10 Oct 2007--Save the date!
• Grant for Reverse Media TripsCO wine events
  inChicago, Dallas, LA, NY

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Quality Evaluation Program 2007

• Colorado Wine Quality Evaluation Program is
  designed to
• Use a professional blind tasting panel to
  identify significant commercial flaws
• provide certified laboratory analysis of flaws
• confidentially inform the winery of problems
  identified
• and educate the winery in ways to fix the
  existing problems
• In order to avoid future problems

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Quality Evaluation Program 2007

• Why should you participate?
• Chance to improve consumers perception of
  quality in CO wines
• Become known as part of the solution to the
  quality problem
• Take a leadership position in your industry and
  set an example
• The chance to learn from the process and make
  better wine, whether your wine has problems or
  not

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Quality Evaluation Program 2007

• Carrot without a stick
• No publication of wines identified to have flaws
  except to the lab and staff
• List of participating wineries on
  www.coloradowine.com,without list of wines until
  a list developed
• Efforts made to find solutions and education to
  fix and avoid common problems
• Seminars
• E-newsletters
• Frequent tasting groups

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Quality Evaluation Program 2007

• What will it cost?
• The winery two samples for tasting and for lab
  analysis if necessary, plus shipping to CWIDB
• The CWIDB will pay for
• tasting panel member expenses
• the tasting process, venue and logistics
• Lab analysis and shipping
• CSU Enologist consultation
• Seminar and educational activities

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Quality Evaluation Program 2007

• Who will be on the panel?(all tentative)
• Local Master Sommeliers,Wayne Belding and Sally
  Mohr
• Max Ariza, faculty of Johnson and Wales
• Claude Robbins, CWEand writer for CO Vine
  Magazine
• Possible national wine critic
• Trained Colorado winemakers

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Quality Evaluation Program 2007

• How will this work?
• Wines submitted to CWIDB or tasting location
• Blind tasting with ringers
• Evaluation card with comments to identify flaws
  and a very simple scoring method
• Panel will discuss anything identified to contain
  commercial flaws
• Second sample will be sent lab for analysis after
  winery is notified
• Results sent directly to the winery
• You will have the option of going to your own
  consultant

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Quality Evaluation Program 2007
Any wine that has excessive amounts of any of
these ingredients or concerns could be rejected
as a commercially flawed wine

• Oxidation
• Clarity/ Color
• Volatile Acidity
• TCA
• PH
• Sulfide Reduction

• Total Acidity
• ETOH (meets TTB registration)
• SO2
• Microbial Spoilage

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Quality Evaluation Program 2007

• Yet to be resolved
• Limit on the wines to be submitted?Dependent on
  response to the program
• Tastings separated by style, varietal or just
  whatever gets submitted?
• Procedure for pre-bottled samples
• Date of first tasting
• Things we havent thought of as yet

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Thank you, very much

• Good luck
• Happy Holidays