UNIT A

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UNIT A
COURSE ORIENTATION

• 1.01 Describe the basic content of the Fashion
  Merchandising course as part of the Marketing
  Education program.

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DISTINGUISH BETWEEN PROGRAMS COURSES
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Programs Courses

• Career-Technical Education
• A program of study designed for meeting
  individual needs, interests, and abilities of
  each student while providing opportunities for
  gainful employment, advanced education, and
  practical life application.

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Programs Courses

• Marketing Education
• A program of instruction designed to prepare
  students for entry level jobs, advancement in
  marketing and management careers, and/or for
  future studies in two-year technical/community
  colleges or four-year colleges or universities.

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Programs Courses

• Fashion Merchandising
• A Marketing Education course designed for
  students interested in careers in the fashion
  industry and the merchandising of fashion.

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Organization of the Marketing Education Program

• Program components
• Roles of program participants
• Competencies

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PROGRAM COMPONENTS
Classroom instruction
Work-based learning strategies
Career-Technical Education Student Organization
(CTSO)
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Roles of program participants

• Student
• Teacher
• Employer/Training Sponsor
• Parents/Guardians
• Advisory Committee
• School Administration

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COMPETENCIES
COMPETENCY The knowledge, skills, and/or
attitudes necessary for performing certain tasks.

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COMPETENCIES

• National competency areas for
• Marketing Education
• Economics
• Business, Management Entrepreneurship
• Communications Interpersonal Skills
• Professional Development

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Objectives of the Fashion Merchandising course
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Objectives

1. To develop employability skills relative to the
   fashion industry
2. To provide an understanding of the major factors
   that impact fashion
3. To develop effective communications and customer
   relations skills

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• To provide an understanding of fashion
  merchandising
• To understand the impact of technology on the
  fashion industry
• To understand the relationship between the
  segments of the fashion industry