Colleges

1

• Colleges Corporate Social Responsibility
• Opportunity or Irrelevance?
• An FE focused workshop
• Malcolm McRobert
• 1st April 2009

2

• Workshop Structure
• ? Workshop exercise 1
• Brief introduction to/discussion of CSR.
• ? Workshop exercise 2
• Investigation of CSR Language and Structure
  for the FE sector.
• ? Workshop exercise 3
• Discussion of the risks and benefits of
  engagement in CSR.

3

• Corporate Social Responsibility
• fatuous drivel created by conmen for idiots

4

• CSR is about businesses and other organisations
  going beyond the legal obligations to manage the
  impact they have on the environment and society.
  In particular, this could include how
  organisations interact with their employees,
  suppliers, customers and the communities in which
  they operate, as well as the extent they attempt
  to protect the environment
• The Institute of Directors, UK
•  
• CSR is the acknowledgement by companies that
  they should be accountable not only for their
  financial performance, but for the impact of
  their activities on society and/or the
  environment.
• CBI, UK
• Weak , uninspiring incomplete

5

• CSR (Organisational impact) Structure
• Environment
• Community
• Marketplace
• Workplace

6

• Appropriately managing an organisation's impacts
  on society and the environment
• How organisations manage their operational
  processes to consistently produce both profit and
  an overall positive impact on society
• The positive management of all organisational
  relationships
• How organisations deliver, and by their actions
  communicate, their vision and values
• the control and management of the effects and
  impacts of organisational choices and actions

7

• ? Workshop exercise 1
• Define CSR
• (What it can be, what it could deliver)

8

• What do we call it?
• Corporate Social Responsibility (CSR)
• Corporate Responsibility
• Corporate Citizenship
• Responsible Business Practice
• Sustainable Development
• Corporate Sustainability /Organisational
  Sustainability /Institutional Sustainability

9

• How do we talk about it?
• Achieving strategic control of Organisational
  Sustainability
• Leading the development of the University Ethos
  
• Leadership, choices and excellence not control
• The organisation must communicate the reasons
  (motivations) that are appropriate
• delivering relevant messages to different
  audiences

10

• ? Workshop exercise 2
• Examine the language of CSR
• Determine appropriate terms for the FE sector

11

• Strong CSR/CR initiatives, strategies or
  commitments must be designed to deliver benefits
  or gain advantages in the following areas
• Improved Financial Performance
•      Reduced Operating Costs
•      Enhanced Brand Image / Corporate Reputation
•      Increased Sales and Customer Loyalty
•      Increased Productivity and Quality
•      Increased Ability to Attract and Retain
  Employees
•      Reduced Regulatory Oversight
•      Access to Capital.

12

• ? Workshop exercise 3
• Identify the risks and benefits of engagement in
  CSR.