Urban Outings

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Urban Outings Leading Gay Entertainment
Brand Gay-themed Television Programming August
2004
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• URBAN OUTINGS
• Entertainment, urban gay culture Fun
• Friendship, companionship - Love
• Socializing, connecting, playing Together
• Community, family Out
• MORE MEET LESS MARKET
• Its important
• Its a revolution
• Its going to make great TV

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CONCEPT 1 CLUB U Teams of Gay Men Dreaming up
the most amazing entertainment experiences To
tease, lure, entice, win over Urban Outings
judges and our voting audience To win the Title
of Ambassadors of Style and Taste To win
Ownership and Management stake in an Urban
Outings Club in their city Judges with HUGE
personalities for entertainment, dramatics and
fun Touring cities across America Exploring,
uncovering, celebrating gay culture, gay
lifestyles, gay communities Drama, humor,
competition, real stakes Judges and contestants
can be swayed by sex
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CONCEPT 2 URBAN OUTINGS GAYBORHOOD Five gay men
on a bus A big bus Unmistakable, branded,
moving Ambassadors of Style and Taste HUGE
personalities for entertainment, dramatics and
fun Touring cities across America Exploring,
uncovering, celebrating gay culture, gay
lifestyles, gay communities In a sophisticated,
normalized way
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CONCEPT 3 THE ULTIMATE URBAN OUTING A collection
of NYCs most sophisticated gay men Embark on a
mission of great import, duty, destiny To visit
small town America and place a big fat wet gay
NYC style kiss on our countrys blandest
communities They dont decorate they dont
makeover they just come avisiting and America
will never be the same
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Complementary Revenue Opportunities
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• UO MEMBERSHIP CLUB
• BRAND ENGAGEMENT
• INTERACTIVE MARKETING
• Todays post-consumption consumers have
  everything they need, and most everything they
  want. As a result experiences are what we trade.
  They are what we talk about, what we remember
  and what we use to differentiate and define
  ourselves. (Hal Rothman)
• Urban Outings membership-based offline/online
  entertainment offers a totally immersive approach
  to advertising and product placement. Its about
  how messages are received, processed and
  remembered.

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• URBAN OUTINGS PASSPORT OFFERS
• Face-to-face brand engagement to TV sponsors and
  advertisers.
• Direct and contextual online/offline retail
  channels for TVs placed products.
• Affinity product and service opportunities, e.g.,
  branded city guides how to books.
• Spin-off show opportunities and TRAVEL!
• AN EXISTING COMMERCE ENGINE
• Membership-based, Powerful, Trusted