Blekko : An Information World Of Authenticity - PowerPoint PPT Presentation

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Blekko : An Information World Of Authenticity

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The search results generated by the search engine blekko allow users more quickly get to great sources of information. The search engine is amongst the top four companies that actively index the entire web and offers a unique user tailored experience allowing you to categorize your search in unique, vertical categories. q – PowerPoint PPT presentation

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Title: Blekko : An Information World Of Authenticity


1
Blekko An Information World Of Authenticity
  • BLEKKO

2
  • In the present scenario, if we talk about the
    world of search engines, Google is no doubt
    considered as the King of Information and
    making a following to Google there are few other
    names that are also in the competition to make a
    separate identity in the web space such as Yahoo,
    Bing etc. In continuity to this race of providing
    the finest information to the information-seekers,
    one of the newest search engines blekko has
    finally arrived with a mission to create a
    differentiated search experience by delivering
    high-quality, relevant results and organizing the
    search results into categories.
  • The search engine is amongst one of the newest
    search engines that has been designed and
    developed after the research of many years
    keeping in mind the information needs of the web
    surfers. The search engine offers an interesting
    way to slash the web for any information around
    any topic you want.

3
A Vertical Search Engine
  • The new search engine being introduced into the
    web space is a vertical search engine. Now for
    those who are not familiar with the term, a
    vertical search engine is one that lets you
    search in a specific area of interest rather than
    across the horizontal spectrum of all
    interests.
  • Google is a horizontal search engine that lets
    you search for anything, if we talk about the new
    search engine being introduced it allows you to
    simply browse a list of topics to find the
    appropriate slash tag to use.

4
The amazing world of slash tags
  • The new search engine implements a characteristic
    feature in its functioning and it is known as
    slash tags. Slash tags are a way to make a
    vertical search around any topic and allows you
    to narrow down the spectrum of search results and
    cut right to the information you are looking for.
    The new search engine automatically applies slash
    tags for searches in the below mentioned seven
    areas

5
  • Autos
  • Colleges
  • Health
  • Hotels
  • Lyrics
  • Personal finance
  • Recipes
  • Apart from offering a wide range of relevant
    slash tags, the new search engine lets the users
    to create their own slash tags, tap into other
    users slash tags or add sites to existing slash
    tags. This effort made by the new search engine
    helps to do away with spam and content farms that
    mess up the results in other search engines.

6
The search engine optimized for mobile
  • The new search engine blekko takes a very
    different approach to deliver fast and accurate
    information on the go and shows you live sites or
    apps that have been optimized for mobile
    presentation . Rather than indexing thousands or
    millions of search results, the mobile app (Do_at_)
    being launched by the search engine presents a
    relatively small number of sites for each
    category.
  • The mobile application being launched by the
    search engine can get you to a mobile search
    result faster than any other search engine and it
    also eliminates the steps of clicking on links.
    You just have to horizontally scroll through
    sites and pick the one you want.

7
Noticeable improvements to index quality and
relevance
  • The new search engine has an expanded size of its
    index which helps in developing the relevant
    results for more long-tail queries. The long-tail
    query as supposed to be contains a lot of spam
    and thus the provision of better indexing helps
    in handling the irrelevancies in the search
    results efficiently.
  • The new search engine makes use of the opinion of
    its user community to identify the best results
    while weeding out the spam in the process. The
    search engine automatically applies slash tags to
    more than 500 new categories even when the web
    surfer does not actually use the slash tag.

8
An ultimate solution for SEO purposes
  • The new search engine being introduced into the
    web space competition offers an improved crawler
    and indexer strategy to provide more up to date
    and fresh information to its SEO users who are
    looking for SEO related data.
  • The search engine also offers a nice set of free
    SEO tools the keep the crawling always fresh and
    enabling the users to access information about
    the crawler and indexer activities through search
    engines SEO product.

9
A new search engine for the tablet users
  • The new search engine has launched an additional
    search engine and browser izik compatible for
    the tablet users by providing a friendly search
    experience. It is also available as an
    application for the iPad or Android tablets and
    also has a mobile version.

10
Conclusion
  • The search engine offers several ways to attain
    help, including support email, a FAQs page and a
    search bar for search engine functioning related
    questions.
  • Overall blekko is a revolutionary way to search
    that certainly omits spam from the generated
    search results. However, as long as the feature
    of slash tags is used, the search engine can be
    guaranteed to deliver relevant results at
    lightning fast speeds.
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