When you combine Traditional Media with the interactive power of the Computer and the Smart Phone, the field of Communication Technology can do some amazing things.
New software for smart phones is opening doors.
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But mobile phone industry analysts say that process will get easier with the emergence of a technology called near field communications.
It allows a phone to be waved like a magnetic card near a device that can capture the signal and click open a door.
Another sticking point is that the technology remains fairly cumbersome by requiring users to push buttons on their phone to establish a connection with a system in the car or house.
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In Europe, Japan and other countries, smart phones have already replaced the checkbook, paper money and credit cards. All a person needs to do to make a purchase is to have the merchant scan the screen on their smart phone, similarly to what we do with now with our bank and debit cards.
Smart Phones are also being used for coupons, searches for customer comments about your business, product price comparisons, social meet-ups, etc. With over 51 million Smart Phone users in the US right now, New Media combined with Smart Phone Technology is a winning combination. Just ask PopBiz!