Tell Me What I Want

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Tell Me What I Want

• Advertising
• Shopping

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First Period

• advertisement

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Objectives

• Listen for detailed information
• Understand the coded language of ads
• Carry out oral activities related to ads

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Pre-listening tasksvocabulary Matches

• Advertisement, ad
• Cheer up
• Fashion
• Like a kid in a candy store
• Window shopping

• Commercial

• Make happy

• Style

• Like a child in a place with lots of good or
  appealing things

• Shopping without spending any money

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Leading-in

• Where do people see or hear the ads?
• What are some of the themes that advertiser use?
• What do many ads suggest?
• Why do some people think that advertising is a
  good thing?

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Types of ads
Food ads, drink ads, beauty ads(??,??????)
medicine ads, home electric appliance ads,
charity ads (????), automobile ads
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Leading-in
Could you describe one advertisement which
impresses you most( funny, interesting,
beautiful )? And tell your partner what the
advertisement wants to emphasize?
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Listening 1 An introduction to advertising

• Q1
• Q2
• Q3
• Q4
• Q5

Task listen to the passage and choose the best
answer to each question you hear.
passage
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New words

• specialized ????
• outnumber
• competition
• poster ??
• distribute samples ????

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• By what ways do manufacturers advertise their
  products?
• why do manufacturers spend large sums of money
  on ads?

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sentences

• They sometimes pay for songs about their product
  and commercial radio programs.
• They employ attractive salesgirls to distribute
  samples.

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An introduction to advertising

• Q1 What is true of the contemporary business
  world? A
• Q2 What is not mentioned in the passage? D
• Q3 According to the passage, what is the most
  important means of advertising? B
• Q4 According to the passage, why can
  advertisement influence people? D
• Q5 What is the passage discussing? D

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Listening 2 the influence of ad
Task listen to the dialog twice and fill in the
blanks with the information you hear.

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Listening 2 the influence of ad (keys)

• 1. Shoes 2. look funny
• 3. there is a lot of life 4. ad
• 5. give him extra spring
• 6. as much money
• 7. need extra spring
• 8. millions of dollars

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the influence of
ad
9. wearing those shoes 10. wear
11. for nothing 12. reach the top 13.
because of 14. sth else 15. hard work,
dedication 16. focus on his studies 17. forget
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Listening 3 A radio advertisement

• Task listen to the passage and answer questions
  with your own words

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Listening 3 A radio advertisement

• What is the name of the store in the ad?
• What products does the store sell?
• What, according to the ad, can help you if you
  are low on cash?
• What service does the store provide if you buy
  some major items?
• Where is this store?
• When is the store open?

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A radio advertisement
1. Frontier furniture
2. All kind of appliances and furniture,
everything you need for your home.
3. An easy rent-to-own plan
4. Free delivery
5. Downtown two blocks east of city hall across
union square.
6. Open daily from 1000am to 930pm.
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Listening 4 Visual Ads

• Why is the little girls mother angry?
• Why is the man making angry gestures while
  talking to the hairdresser?
• What does the man want the hairdresser to do?
• What is the commercial for?

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little girl But uncle James, mummy said to take
me to the hairdressers. Uncle Waste of money.
Ill do it myself. Mother Aha, Im back. Hello
there. What happened? Uncle Terrible
hairdresser. Leave it to me. Im just waiting for
the manager to get by and then, oho, is he in
trouble! Look, some idiots cut my nieces hair.
Yes, please. Theres one other thing I
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need you to do though Uncle I know this hair
cut has nothing to do with you, but my sister is
waiting outside and I want her to think that you
did it. So you solve this terrible mess for me
and Ill pay you double. OK? Youre very, very
nice people. Thank you.
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Advertising Slogan
A. Intelligence everywhere.
B. Good to the last drop.
C. Obey your thirst.
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Advertising Slogan

• D. No business too small, no problem too big.
• E. Feel the new space
• F. Take time to indulge

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Whats in a good slogan?

• What other famous slogans do you know?
• Discuss with your partner to find out what
  characteristics do all the slogans have?

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Whats in a good slogan?

• Original
• Simple
• Memorable
• Including a key benefit
• Differentiate the brand
• Arousing positive feelings for the brand

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Simple
-- Cash if you die. Cash if you dont. (Lloyds
Life Insurance)
-- Inventors and scientists make dream come true
the insuranceman keeps nightmares from happening.
(Firemans Fund Insurance)
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Memorable

a. coined words -Everywear (Burton Mens wear)
-Pure snacking. Pure snacktivity (KP peanuts) b.
puns in the slogan -Well do the homework.
(Bendix appliances) -Taste, not waist (Weight
Watchers Frozen Meal)
waste
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Including a key benefit
-- If you want to go ahead, get a hat. (Hat
Council) --The fun develops instantly.
(Polaroid) -- If its on, its in. (Radio
Times) -- The best way to get music out of your
system. (Philips)
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Differentiate the brand

-- Heineken refreshes the parts other beers
cannot reach. (Heineken Beer) -- A newspaper, not
a snooze paper (Mail on Sunday)
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Arouse positive feelings for the brand

• -- If smoking isnt a pleasure, why bother?
  (Newport Cigarette)

• -- Feel 95 point great. (Capital FM)

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Assignment

• Work in groups of four. Set up a company
  and for your product, you are to work out the
  promotion strategies. You must
• 1. Decide the target customers.
• 2. Design a poster with a slogan.
• 3. Create a TV commercial for the product.

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Thank You!