TATA POWER CLUB ENERJI

1
TATA POWER CLUB ENERJI
2

• Club Enerji is an Energy Conservation Club that
  focuses on saving energy and resources through
  school children.
• It is based on the idea that each one of us can
  make a contribution by helping reduce wastage of
  energy. Energy efficiency benefits school,
  society, country and the planet.
• The Primary change agent are students from Grades
  IV to VIII. They can be influenced and motivated
  to bring about change in energy consumption
  patterns.
• The influence groups are Teachers and Parents.
• It advocates energy conservation and has become
  a national movement today with presence in more
  than 400 schools across Mumbai, Delhi, Pune,
  Ahmedabad, Bengaluru, Kolkata, Belgaum,
  Jamshedpur, Lonavla, Ranchi and Haldia.

3
3 E Approach
EDUCATE CLASSICAL PROGRAMME Equipping the
Energy Brigade with knowledge and information,
to enable them to spread the message.
ENHANCE POWER KIDS LEAGUE Keeping the interest
alive and maintaining high level of involvement
to ensure Energy Brigades commitment to the
cause.
ENGAGE ENERGY SAVVY GREEN SCHOOLS Expanding the
community of people sensitive to the cause of
energy conservation and impact on the environment
through Energy Brigade.
Energy Brigade will be the front runner in the
Energy Conservation Movement
4
TATA POWER ENERGY CLUB- 4 YEAR PERFORMANCE TATA POWER ENERGY CLUB- 4 YEAR PERFORMANCE TATA POWER ENERGY CLUB- 4 YEAR PERFORMANCE TATA POWER ENERGY CLUB- 4 YEAR PERFORMANCE TATA POWER ENERGY CLUB- 4 YEAR PERFORMANCE
  2007 2008 2009 2010 2011
Schools 12 28 252 285 400
Total Sensitisation 6,000 38,339 1,005,249 1,178,061 1, 555,000
Energy Champions 7 350 13,550 26,895 25,348
Units Saved 200 17,500 1,080,685 2,417,952 2,80,000
Energy Ambassadors 30 1,894 31,094 39,356 26, 273
TPEC Model Classical Model Classical Model Classical Model and Power Kids League Classical, Power Kids League, NESS, mini TPEC Classical, Power Kids League, NESS, mini TPCE
In short, Club Enerji has sensitised more than
3.7 million citizens across the nation and saved
more than 6.2 million units of electricity till
date. The energy saved is enough to light up
1,496 homes for an entire year!
5

• The impact of our activities are measureable.
  Club Enerji has made a significant difference to
  the environment till date
• Saved more than 6.2 million units of energy
  which is equivalent to the amount of energy used
  to light up 1,496 houses for a year and save 3300
  tonnes of CO2 emissions.
• Sensitised more than 3.7 million people
  nationwide
• The Club has more than 60,000 Energy Champions,
  more than 95,000 Energy Ambassadors and 1029 mini
  clubs till date

6

• Mini Club Enerji
• Under this model, school students are encouraged
  to form their own clubs with a unique name.
• These clubs undertake various activities like
  performing skits, street plays,
• organising rallies and competitions in their
  school and vicinity to spread the word of energy
  conservation.
• Students are also encouraged to conduct mass
  sensitisation during festivals like Ganesh Utsav,
  Diwali, Durga Puja and others.
• The Club members become drivers of the programme
  in their area of influence,
• with support from Club Enerji.
• Club Enerji also helps them with an engagement
  calendar to sustain these initiatives.

7
Activities of Mini Clubs
Club Enerji in Ahmedabad
Udyachal Highschool, Vikhroli
Rizvi Springfield, Bandra
Sessions in Kolkatta
Enrgy Q
J J School
Streetplay by Rizvi School
Sheth G H Highschool
ADLS Sunshine
Streetplay
8

• National Energy Savvy School competition (NESS)
• All the schools where Club Enerji is present are
  eligible to participate in NESS.
• NESS evaluates schools on various resource
  conservation parameters like waste management,
  water conservation, recycling etc.
• Schools are also monitored on their energy
  consumption and reduction of electricity bills.
• Under the aegis of this six month activity,
  schools send a formal report to Club Enerji for
  evaluation. The school which has shown
  considerable achievement on the above mentioned
  parameters are certified as Energy Savvy Schools.

9
(No Transcript)
10
Testimonials

• Ms. Alka Singh and Ms. Sarah Daniel, Mentors,
  Bombay Scottish School, Powai
• The campaign started by Tata Power for dealing
  with the energy crisis by conserving energy is
  commendable. The best part is that they have
  involved children for the good cause. The initial
  sensitisation, signature campaign and bringing
  down consumption of electricity each and every
  bit of the campaign is a small step taken, to
  make a big difference.
• Mrs. Meenaambika Menon, Cambridge School (Noida)
• We are thankful to Tata Power representatives for
  providing us with all the motivation and
• support. Such programmes help our students to
  take charge of issues which will affect the
• world adversely. We are looking forward to more
  such programmes.
• Rashi Gupta Ryan International, Noida
• I conserve electricity by changing bulbs to
  CFLs, by not switching on fans and tube lights
• unnecessarily. I also used to switch off
  appliances from their main point.
• Divyanshi, Hiranandani Foundation School
• Good thing that somebody thinks about the
  future!

11
Club Enerji in the Media
12
Awards and Accolades

• Club Enerji has received several National and
  International Recognition in the past year
• Club Enerji has been shortlisted as BEST PRAX for
  presentation at International forum in Auckland
  in December 2012
• Asia Pacific Enterprise Leadership Awards
  (APELA), Singapore, has conferred APELA 2012' -
  Eco Advocate Award' to Club Enerji.
• Club Enerji has been recognized in the 2012
  International Business Awards with Gold Stevie
  Award for being the best Marketing Campaign of
  the Year 2012 Energy category.
• Asian Leadership Award for Environmental
  Leadership and Best Corporate Social
  Responsibility Practice
• CMO Asia Award 2011 for the Best Marketing
  Campaign 2011.
• Most Innovative Campaign award at The Energy
  Dailys 2010 Leadership Awards
• Gold medal in the Environmental Communication
  category, Association of Business Communicators
  of India (ABCI) Award 2010
• Club Enerji has also ranked 2nd among 22
  participants in Earth Care category for Siemens
  Ecovative Award 2010

13
(No Transcript)
14
Targets for 2012-13

• Club Enerji has set steep targets for itself for
  the coming year
• Sensitizing more than 2 million citizens
• Saving over 3.5 million units of electricity
• Forming 1000 self-sustaining mini Enerji clubs
  across India

15

• Trombay Power Plant visit
• Energy Carnival
• Batti Bandh - Power Conservation Drive
• Earth Hour
• World Environment Day
• International Day of Preservation of Ozone Layer
• World Oceans Day

16
Activity Calendar
TATA POWER CLUB ENERJI EVENT CALENDAR TATA POWER CLUB ENERJI EVENT CALENDAR TATA POWER CLUB ENERJI EVENT CALENDAR TATA POWER CLUB ENERJI EVENT CALENDAR TATA POWER CLUB ENERJI EVENT CALENDAR TATA POWER CLUB ENERJI EVENT CALENDAR TATA POWER CLUB ENERJI EVENT CALENDAR TATA POWER CLUB ENERJI EVENT CALENDAR TATA POWER CLUB ENERJI EVENT CALENDAR TATA POWER CLUB ENERJI EVENT CALENDAR TATA POWER CLUB ENERJI EVENT CALENDAR TATA POWER CLUB ENERJI EVENT CALENDAR
  Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
Earth Hour                   31st  
Earth Day                     22nd
World Environment Day 5th                    
Intl Day for Preservation of Ozone Layer       16th              
Principals Mentors Meet                      
Energy-Q City Rounds                      
Energy-Q Finals                      
National Energy Savvy Schools competition                      
Energy Carnival                      
Club Ener-ji Rallies                      
Mini TPCEs - Smart Powered                      
Power Plant Visit                      
17
Exploring Higher Platform Resource Conservation

• During the past 50 years Global Warming and
  Climate Change have become critical issues
  concerning the very survival of our planet.
  Global temperatures are rising because we are
  emitting 8.8 billion tonnes of greenhouse gases
  every year. Climate change is being predicted to
  adversely affect hundreds of millions of people
  through increased coastal flooding, reductions in
  water supplies, increased malnutrition and
  increased health impacts. Global warming,
  resource conservation, waste management, energy
  conservation, water management recycling and
  climate change are all interlinked.
•  
• We have introduced a new module on Resource
  conservation which lays emphasis on saving fuel,
  water, paper apart from electricity that we have
  been propagating for last several years.
• In addition to this, we wish to add Preservation
  (Conservation of Moral Values) through which
  Club Enerji would aim to inculcate civic
  responsibilities and leadership qualities in
  children to better manage their tomorrow with
  strong belief in values.
• By empowering students to make a difference to
  their society and ecosystem, we believe we
• are helping to create a better tomorrow!

18
Thank You!