Microsoft Services ISV Community Day 8th March 2006

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Microsoft ServicesISV Community Day8th March
2006

• Chris Taylor
• Services Executive
• Partner Services
• Microsoft Corporation

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Agenda

• Introduction
• Microsoft Services Overview
• Where does Microsoft Services fit in the IT
  Lifecycle
• Microsoft Services Offering Overview
• Microsoft Partner Advantage for ISVs / Developers
• Who Delivers MSPA?
• How can MSPA help ISVs
• Partner Advantage Problem Resolution
• Partner Advantage Benefits Summary
• Microsoft Services Value Proposition

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Where does Microsoft Services Fit?
Partner Advantage
Market Technology Adoption
Partner as driver
MCS as enabler
Pioneers
The Chasm
Early Adopters
Early Majority
Late Majority
Laggards
Microsoft Support Services
Source Geoffrey Moore of The Chasm Group
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Microsoft Services Offerings
Partner Strategy Consultant
Technical Account Management
Microsoft Premier Support Reactive Proactive
Support

• Microsoft Consulting Services
• Custom Consultingto Enterprise Program Manager

MCS Microsoft Partner Advantage for Developer
Dedicated Supportability Eng
Develop
Plan
Deploy
Manage
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What is Microsoft Partner Advantage for ISV

• Microsoft Partner Advantage (MSPA)
• Annuity Based Development Contract
• Flexible Value Added Support, tailored to the
  requirements of ISVs and their Development Needs
• Helps to Build a Deep Technical Relationship
  between you Developers and Microsoft
• Understanding your application and business arena
• Building on your Skills and knowledge
• Current Nearly 66 Partner ISVs and Development
  Houses have a MSPA in the UK

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Who Delivers Microsoft Partner Advantage for ISVs?

• Relationship-based, designated resource within
  Microsoft for your Developers
• ADC hours are purchased for delivery during the
  12 month engagement
• Named ADC delivers majority of hours, however
  other members of the ADC team can also deliver
  (product specialists, workshops, holiday backup)
• Base Level of 140 Application Developer
  Consultant Hours 5 Partner Advantage Incidents
• Specialist consultants in Microsoft developer
  technologies
• A role designed to meet the needs of Partner
  Developers

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Application Developer Consultant Services

• Reactive developer assistance
• Available via email, phone and on-site to assist
  developers with ad-hoc how-to questions
• Proactive Advice Guidance
• Proof of concepts
• Architectural, Design and Code reviews
• Knowledge Transfer
• Through hands-on workshops and brown-bag
  presentations
• Lab Services
• For scalability and performance tuning based in
  our labs in Thames Valley Park, Reading
• Normally costs 21,000 per week for Non MSPA
  Partners but via MSPA it costs only 40 -60
  Application Developer Consultant hours plus
  preparation

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Examples of ADC engagement

• Setting up Developer Environment
• Development Best Practices
• Technology Plan specific/actionable goals
• Architectural Reviews
• Application Design Reviews
• Code Reviews
• Labs (performance turning, scalability,
  benchmarking)
• General how to Consulting

• Prototype Development
• Porting/Migration Planning
• Certification Assistance
• Product Integration Strategies
• Development Beta participation
• Troubleshooting Debugging
• Problem Isolation
• Developer Workshops Boot camps

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Development Lifecycle ADC Services
ILLUSTRATIVE
The following matrix illustrates the services
that could be delivered to utilise the Consulting
hours included in Microsoft Services Partners
Advantage ISV offering.
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Partner Advantage Problem Resolution

• 24X7 Round the World coverage for all current
  business products and technologies
• Problem tracking and escalation management
• Severity Rating of Incidents with Support
  Response times
• Escalation Management by your Application
  Developer Consultant
• Emergency Onsite Engineers if applicable
• Hot-fixes Critical Design Change Requests
• Remote Diagnostics
• Telephone and Electronic Submission

Available only if it will expedite the
resolution process chargeable in some scenarios
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Microsoft Partner Advantage Information Services

• Microsoft Premier Online (MPO)
• Unlimited Users
• Product Newsflashes (NDA)
• Critical Problem Alerts
• Expert Roundtables
• Diagnostic Aids
• NDA Partner Knowledge Base
• Hotfix, Service Pack download
• Technical articles

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Microsoft Partner Advantage Benefits Summary

• High ROI reducing development lifecycle and
  increasing quality
• Be ahead of the competition
• Gain a direct, preferred services relationship
  with Microsoft that reduces risk.
• 1st class managed support, 24x7 save time and
  money with priority problem resolution support.
• NDA level information, hot-fix access,
  beta/EAP/JDP information and much more not
  publicly available.
• Enhance your skills working with Microsoft
  experts and leveraging unique tools and workshops
• Avert potential problems for you and your
  customers with access to Microsoft expertise and
  consulting services
• More effectively develop, deploy, and support
  Microsoft products with your customers, enhancing
  their satisfaction and loyalty to your business
• Increased Credibility and Visibility within
  Microsoft

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Why utilise Microsoft Partner Advantage

• Exploit the potential of the Microsoft developer
  platform
• Through proactive advice guidance and knowledge
  sharing
• Accelerate the software development lifecycle
• Through reactive developer assistance and
  scalability/performance testing
• Reduce the risk of using new and emerging
  developer technologies
• By working with specialist developer consultants
  early and throughout your development lifecycle

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Contact Details

• Chris Taylor
• Email ctaylor_at_microsoft.com
• Phone [phone]
• Mobile [phone]
• Come and talk with me at the Exhibition Pods
  about your Services Requirements

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Thanks for your time