Magnus Johansson

1
4G in Central America and the Caribbean

• Magnus Johansson
• Broadband Group Director Digicel Group Ltd.
• magnus.johansson_at_digicelgroup.com
• www.digicelgroup.com
• 1876.470.7776

2
Who We Are

• Largest mobile operator in the Caribbean and new
  entrant to Central America
• First mobile operator in the Caribbean to deploy
  certified WiMAX 802.16d networks in 3.5GHz in
  Grand Cayman and Jamaica in 2006
• First mobile operator in Caribbean to deploy
  802.16e network in 2.3GHz in Grand Cayman on
  September 28th, 2007
• First mobile operator to win 2.5GHz license in
  Honduras

3
4G isThe Internet Going Mobile (Not the
Mobile Internet)
POTS
Dial Up
ADSL
WiFi
WiMAX
2008
1st Gen
2nd Gen
3rd Gen
3.5 Gen
4th Gen
LTE
HSPA
UMTS
2011
EDGE
GPRS
GSM
4
4G is A Paradigm Shift One Size Fit
All(most)
Personal
ADSL Cable FTTH
UMTS EvDO HSPA
WiMAX
PSTNFrame RelayDIAISDN
P2P Microwave
Enterprise
Wired
Wireless
5
4G is All Things 3G/LTE is Not

• 4G - WiMAX
• Available Today
• Native IP - Flat Architecture
• Quality of Service and Security in support of SLA
  
• Class of Service Packages
• Can emulate classic enterprise services such as
  POTS, Frame Relay DIA as well as residential
  ADSL and Cable broadband

• 3G/LTE
• 3G Available, LTE 24-48 months
• 3G Hybrid - Layered Architecture
• 3G Best Effort Data no support of SLA
• 3G No Class of Service
• 3G Can not emulate landline services

6
4G isCorporate IP Convergence Going Wireless
VALUE PROPOSITION End-to-end converged IP
Solution which consolidates an enterprises
Voice, Internet and Data Services onto one
platform supported by SLA which means lower OPEX
and future proofing the network for an all IP
world

• Jamaica Nationwide Launch in April 2007
• Average Revenue growth 9 month over month
• 80 of Large Business Market Penetrated in first
  15 Months
• Data VPN Voice 1 Sellers (Replacing Frame
  Relay and PSTN)
• Innovative Bundles between Mobile and WiMAX
• Churn less than 1 annually

7
4G is IP Convergence Going Personal
Personal
Mobile
Mass
VOICE
INTERNET
MOBILE IP CONVERGENCE
Market Acceptance
Stationary
VIDEO
MOBILE
Niche
Residential
Small
Large
Caribbeans top four reasons why not having
broadband Internet access 1. Price of Access
Device 2. Price of Service 3. No Access in Home
Area 4. No localized Content
8
4G isA Game Changer For a Mobile Provider

• Cayman Mobile WiMAX Network Launched Sept. 28th,
  2007
• 5 Market Share After 15 Days
• 10 Market Share After 30 Days
• 25 Market Share after 180 Days
• Next Step Will Be to Introduce Full Mobility and
  Aim For Market Leadership in 2009

WiMAX Offers Instant Broadband Gratification WiMAX
Makes Acquiring Broadband An Impulse Buy Most
Popular Packages are 1 2 Mbps (80)
9
4G is the Open Internet Going Mobile
Shifting the power of control from the service
provider to the individual user always results
in mass market adoption and greater loyalty

• Mobile telephony transformed voice communication
  from a public medium to a personal experience
• Apples iPod transformed the digital music
  consumption from a geek niche to a mass market
  phenomena
• TIVO transformed TV viewing from a linear time
  sensitive experience to a time shifting on my
  terms" experience
• Personal Wireless Broadband (WiMAX) will
  transform Internet access from a static scheduled
  event to a dynamic personal always on experience
  which will unleash the power of knowledge

10
4G isWired Web 2.0 Going Wireless Mash-up
Heaven
iDNA Interdependent Device Network Applications

• A service that will know where you are, what you
  are using, your personal interests and what you
  might be looking for.
• A service that constantly will keep you informed
  about what matters to you in context of where you
  are.
• A service that either delivers prudent
  information to you or allow you to easily access
  or share information important to you

WEB 2.0WikipediaGoogleFacebookYouTubeLinkedIn
etc.
AwareLocationDevicePerson
Mash-Up Heaven
Ability to Search, Store, Share and Experience
Information
This Model Calls For Closer Collaboration Between
All Three Entities
11
4G Is Consumer Electronics Devices Getting
Connected
"Our role is to make sure you can take your
netbook everywhere you go, and wherever there is
a network deployed, you can access it wirelessly.
Our strategy is to make sure the fundamental
technology and products and building blocks are
cost-effective enough so that people will deploy
WiMAX networks around the world." James A.
Johnson, Vice President, Intel Communications
GroupGeneral Manager, Wireless Networking Group
Intel Capital believes that netbooks will follow
the route of PDAs and cell phones and eventually
be sold at subsidized rates with WiMax service
contracts. Sriram Viswanathan, vice president
and director of Intel Capital's mobility sector
12
Thank You QA

• magnus.johansson_at_digicelgroup.com
• www.digicelgroup.com
• 1876.470.7776

13
4G isWireless Full Service Provider Opportunity

• Caribbean
• Low Hanging Fruit Enterprise Data Voice
  (Local International)
• iPBX
• PSTN
• Frame Relay
• ISDN
• DIA
• Represents a USD 261M opportunity in Jamaica
  alone
• High level of Dissatisfaction With Incumbent
• 90 of Corporate Sites Highly Concentrated in
  Each of Jamaica's 14 Parishes

Source http//www.cw.com/docs/media_events/media_
centre/releases/2008/Full_Year_Results_Press_Relea
se08.pdf
14
4G is Primary Broadband Going Wireless

• Grand Cayman
• Residential Broadband Penetration Fifth Highest
  in the World at 70
• Three Main Broadband Technologies Deployed
• ADSL (Incumbent)
• Pre-WiMAX
• Fixed Wireless
• Incumbent Market Leader at 85-90 Share
• Fairly High level of Satisfaction With the
  Incumbent
• 90 of Population concentrated on one half of the
  island