FAIRFAX

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FAIRFAX ELECTRONIC BUSINESSES Monday, 19 April
1999
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TOPICS FOR TODAY

• Traffic and revenue position
• Online content overview
• Potential for promotion and distribution
• Position with users and advertisers
• Partnership potential
• Scaleable business model

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OUR FAMILY OF WEBSITESTODAY

• More than 15 interlinked sites including
• 3 news sites
• 6 national business and personal finance sites
• 3 cityguides
• Comprehensive technology sport sites
• 23 banner advertisers on our sites today
  providing 67 ads
• More than 120 car dealers, real estate agents
  employment agencies, directly connected providing
  in excess of 6,700 ads (in addition to
  classifieds listings)
• About 900,000 page impressions per day, 140,000
  visits per day, and 141,000 registered users
• 165 fund managers brokers driving transactions
  and investments from our business finance
  sites.

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TODAY LOCAL REGIONAL NEWS
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TODAY LOCAL CITYGUIDE BUSINESS DIRECTORY
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TODAY SUPERSITES
Defined as destinations which are interactive
combinations of information, databases,
advertising services
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OUR MPX TRAFFIC POSITION
January 1999
April 1998
April 1999
November 1998
1. Fairfax 2. Telstra 3. NineMSN 4. News 5.
OzEmail
1. Fairfax 2. NineMSN 3. Telstra 4. News 5.
OzEmail
1. Fairfax 2. Telstra 3. NineMSN 4. OzEmail 5.
News
1. Fairfax 2. Telstra 3. NineMSN 4. News 5.
OzEmail
Source MPX Online Surveys
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TRAFFIC TO OUR DAILY NEWS SITES
Page Impressions per day
Includes Sydney Morning Herald, The Age
Financial Review
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TRAFFIC TO OUR TRANSACTIONAL SITES
Page Impressions per day
Includes Drive, IT Jobs, Fairfax_at_Market,
Trading Room, Money Manager, CitySearch
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OUR ONLINE REVENUE GROWTH HAS BEEN DRAMATIC
M
Financial Year
Includes banner advertising, transactions site
building maintenance supersite inventory
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CONTENT, RELATIONSHIPS MARKETING ADVANTAGES
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CONTENT DRIVES TRANSACTIONS BUSINESS FINANCE
EXAMPLE

• AFR
• BRW
• SMH Business
• The Age Business
• Personal
• Investment
• Shares

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TRANSACTIONAL CONTENT IMPORTANT AS MEDIA FRAGMENTS
Newspapers
Magazines
TRANSACTIONAL CONTENT
Paper
FTA TV
Analogue
Cable TV
Dial Up Internet
Interactive Digital
Digital Cable Internet
Digital Portal Devices
Digital Broadcast
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DIGITAL TV WILL BECOME AN IMPORTANT DISTRUBUTION
TRANSACTION CHANNEL

• Fairfax Policy Agenda
• Broad Definition of Datacasting
• Low Cost, world standard set top box
• Efficient spectrum allocation
• Early Datacasting trial

• I think that it is clear that data is the
  killer app of digital TV.
• William E Kennard
• Chairman
• Federal Communications Commission
• Variety/Schroders Media Conference
• 24.03.99

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WHAT NEXT?

• Employment supersite
• New partnerships business extensions
• New local regional interactive services
• Increased monetisation of traffic by generation
  of transactions sophisticated database
  management