p(x) ad agencies Bangalore

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P(x) ad agencies Bangalore
Address 95/4, Koutilya, MES Colony, 3rd Cross,
Konena Agrahara, HAL Airport Arrival Gate.
Phone [phone] Mobile[phone]
E-mail ajeesh_at_pofx.in Website www.pofx.in
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Do we have to
CHANGE
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Traditional Marketing
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Future
Bright
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A lot of this change can happen through
Internet
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Why Net
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Net Facts

• 25 of retail stock trades now taking place on
  the Internet. (2008 US)
• US consumer spending on online retail purchases
  during 1998 holiday season is 8,200,000,000
• Bank's cost to process an in-person transaction
  1.07 Bank's cost to process an Internet
  transaction 0.01 

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Net Predictions

• One third of the global population will use net--
  by 2013
• Online purchases will become 16 trillion, by
  2013.
• Checking emails and searching  information using
  search engines are the two most popular reason
  cited by almost 3 in 4 urban Indians.
• Global Internet advertising will reach over 100
  billion in 2013

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Indian Net Users

• Users 81,000,000
• Penetration 6.9
• Growth in last decade 1,520.0

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Convergence
Catalyst

• of entertainment and communication mediums into a
  hand held box

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Virtual 2 RealityYou will be known as your
online self
Future
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Online Media Effectiveness
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Most Powerful advertising according to US student
internet users
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Internet especially social networking is great to
generate word of mouth
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Netizen
Intersections
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Crowded
Intersections
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What Do they Do on FB

• Share
• Video
• Photos
• Opinions / Links
• Communicate
• Private (Messages)
• Public (Discussions)
• Entertainment
• Brand Pages

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What's in for P(x)

• A medium to interact with our customers
• Publish new product launches / Offers
• New outlet launches
• Get the feedback from the customers
• Get closer to the Tablet PC Generation
• A brand relationship with the customer
• A good PR Tool

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What's in for Customers
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Social Networking Interaction

• An arena to meet like minded enthusiasts

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Social Network Promos

• Special Offer for fans and community members

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P(x) Recipes

• Use of PSK products and preparation of special
  recipes. These are to be published in Facebook

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Customer Recipe of the Week

• Customers can submit their recipes and selected
  will be published

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Do you have a trendy Kitchen?

• New kitchen trends are to be discussed through FB
  page

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Cook Express

• 25000 People die every day of hunger..
• If our fans wish to support a few hungry men, we
  will support them with a kitchen.
• Brand equity and emotional attachment created
  will be unimaginable. These stories will be
  published online through FB YouTube

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P(x) Kitchens

• Showcase your kitchen to the world with your
  family

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What do they do on Never Ending Tube ?

• Broadcast their videos
• Share the links
• Through FB or Orkut
• Through Sites, Blogs Micro Blogs

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P(x) Channel

• Ads
• Old Ads
• Documentaries
• Corporate Brand Building

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P(x) Recipes Channel

• Recipe of the week- Preparations guide
• Customer Recipe- Present your videos, you will
  be online through p(x) channels and pages

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Cook Express Channel

• Real stories of customers and their Cook
  Express stories with p(x) will be published
  through this channels
• This will be linked to FB pages and blog
• Your Cook and Express story How did you cooked
  and expressed your love tour loved ones

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Cook Express Channel Advantages

• This will have a viral effect through net
• Immense amount of word of mouth will be created
• Eg Save the tiger campaign
• Prestige cares for us and society
• Emotional connection, goodwill and brand equity
  will be strengthened

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Chirping Bird

• Twitter can do all the functions as FB but
  through a 140 character. Twitter needs help of an
  external blog for better effectiveness

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Blog Baap of All Social Networking

• Blog A micro Web site that contains an online
  journal with reflections, comments, and often
  hyperlinks provided by the writer / Entity.
  Usually it is a part of a website

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Advantages of Blog

• A mini dynamic website
• Direct posting of unlimited text, images videos
• Highly customizable
• Improves our search engine presence
• Lot of information can be presented

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Get Directions
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• Google map presence of all PSKs and retailers
  will increase PSK visibility and customer
  friendliness for the new generation

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Brand creation possibility
Unconventional

• Cook Express your love activity A BTL and
  Online media intensive activity
• Recent Parallel Aircel NDTV Save Tiger Campaign

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THANKS
P(x) ad agencies Bangalore
Address 95/4, Koutilya, MES Colony, 3rd Cross,
Konena Agrahara, HAL Airport Arrival Gate.
Phone [phone] Mobile[phone]
E-mail ajeesh_at_pofx.in Website www.pofx.in